College H.U.N.K.S. Hauling Junk and Moving
Senior Paid Media Strategist
College H.U.N.K.S. Hauling Junk and Moving, Structure, Texas, United States
About the Role
As the Senior Paid Media Strategist, you are a knowledgeable, nimble, dynamic digital marketing expert who is excited by the chance to dig into a campaign and make it better than ever and even more excited to share that information with others. You are a motivational coach who eagerly shares ideas and knowledge with others. You are a reliable, results‑oriented, high‑quality‑of‑work person who is detail‑oriented enough to find the smallest of optimizations, but also a big‑picture thinker who can effectively communicate your strategies and insights to others.
Responsibilities The Senior Paid Media Strategist serves as both the lead strategist and hands‑on practitioner for College Hunks Hauling Junk & Moving’s corporate division and a select group of franchise partners. This individual is responsible for developing, launching, and optimizing paid media campaigns that drive measurable growth in lead volume, campaign performance, and revenue.
Be the primary paid media operator for assigned accounts—personally creating, launching, and managing campaigns across Google Ads, Microsoft Ads, Facebook/Instagram Ads, and other emerging platforms.
Own the full campaign lifecycle, from strategy and keyword research to ad creation, audience targeting, budget pacing, and performance optimization.
Act as the subject‑matter expert ensuring campaigns align with business goals at both the corporate and franchise levels, while maintaining consistent brand execution.
Analyze and act on data daily, uncovering trends, identifying optimization opportunities, and adjusting campaigns in real time to maximize ROI.
Design and run testing frameworks (creative, audience, bidding, landing page) to continuously improve conversion efficiency and cost per lead.
Collaborate with internal stakeholders and franchise owners, translating performance metrics into clear insights and actionable next steps.
Stay hands‑on and curious, keeping up with platform updates, algorithm changes, and competitive shifts to proactively evolve campaign strategy.
Build channel mix, geo/tiering, and budget plans; forecast leads/revenue and set location‑level targets.
Full‑funnel setup and optimization (Search, PMax, Video, Paid Social); audience and creative testing.
Perform ROAS/CPA modeling, cohort analysis, and pacing dashboards (Looker Studio/GA4/Excel).
Establish attribution & tracking: GTM/GAds/GA4 event design, offline conversion imports, call tracking (e.g., CallRail), UTM governance, QA.
Standardize account structure, negative lists, sitelinks/assets, and naming—then deploy systemwide.
Maintain a rolling A/B pipeline across copy, bids, audiences, and LPs.
Deliver clear narratives and recommendations for execs and franchisees; enable local owners with playbooks and office hours.
Evaluate/lead partners and select tools that improve speed, accuracy, or margin.
Qualifications
7+ years in paid media with hands‑on management across Google/Microsoft/Meta; multi‑location/franchise or digital agency background strongly preferred. Team lead/division lead experience is a plus.
Proven ownership of $500k+ annual budgets and multi‑market pacing.
Strong marketing data + Looker Studio skills; proficient Excel background.
Tracking fluency: GTM, conversion action best practices + troubleshooting, offline conversions, call tracking strongly preferred.
Comfortable presenting insights to senior stakeholders & franchisees. Client/external stakeholder‑facing experience required.
Benefits
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Employee discounts
Health insurance
Paid time off
Parental leave
Profit sharing
Training & development
Vision insurance
Wellness resources
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Consumer Services
About Us College HUNKS Hauling Junk & Moving (CHHJ) is a rapidly growing franchise opportunity with nearly 250 locations across North America. The company is a multiple‑year consecutive winner of the INC 5000 Fastest Growing Companies award and is headquartered in beautiful sunny Tampa, FL. Our “Brand Central” team provides franchise support and operates a world‑class sales and loyalty center. We are a purpose‑driven, values‑based, socially conscious organization that has been recognized as one of the top places to work.
Equal Opportunity College HUNKS is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at College HUNKS are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other status protected by law.
Flexible Work from Home Options Available Flexible work from home options are available.
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Responsibilities The Senior Paid Media Strategist serves as both the lead strategist and hands‑on practitioner for College Hunks Hauling Junk & Moving’s corporate division and a select group of franchise partners. This individual is responsible for developing, launching, and optimizing paid media campaigns that drive measurable growth in lead volume, campaign performance, and revenue.
Be the primary paid media operator for assigned accounts—personally creating, launching, and managing campaigns across Google Ads, Microsoft Ads, Facebook/Instagram Ads, and other emerging platforms.
Own the full campaign lifecycle, from strategy and keyword research to ad creation, audience targeting, budget pacing, and performance optimization.
Act as the subject‑matter expert ensuring campaigns align with business goals at both the corporate and franchise levels, while maintaining consistent brand execution.
Analyze and act on data daily, uncovering trends, identifying optimization opportunities, and adjusting campaigns in real time to maximize ROI.
Design and run testing frameworks (creative, audience, bidding, landing page) to continuously improve conversion efficiency and cost per lead.
Collaborate with internal stakeholders and franchise owners, translating performance metrics into clear insights and actionable next steps.
Stay hands‑on and curious, keeping up with platform updates, algorithm changes, and competitive shifts to proactively evolve campaign strategy.
Build channel mix, geo/tiering, and budget plans; forecast leads/revenue and set location‑level targets.
Full‑funnel setup and optimization (Search, PMax, Video, Paid Social); audience and creative testing.
Perform ROAS/CPA modeling, cohort analysis, and pacing dashboards (Looker Studio/GA4/Excel).
Establish attribution & tracking: GTM/GAds/GA4 event design, offline conversion imports, call tracking (e.g., CallRail), UTM governance, QA.
Standardize account structure, negative lists, sitelinks/assets, and naming—then deploy systemwide.
Maintain a rolling A/B pipeline across copy, bids, audiences, and LPs.
Deliver clear narratives and recommendations for execs and franchisees; enable local owners with playbooks and office hours.
Evaluate/lead partners and select tools that improve speed, accuracy, or margin.
Qualifications
7+ years in paid media with hands‑on management across Google/Microsoft/Meta; multi‑location/franchise or digital agency background strongly preferred. Team lead/division lead experience is a plus.
Proven ownership of $500k+ annual budgets and multi‑market pacing.
Strong marketing data + Looker Studio skills; proficient Excel background.
Tracking fluency: GTM, conversion action best practices + troubleshooting, offline conversions, call tracking strongly preferred.
Comfortable presenting insights to senior stakeholders & franchisees. Client/external stakeholder‑facing experience required.
Benefits
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Employee discounts
Health insurance
Paid time off
Parental leave
Profit sharing
Training & development
Vision insurance
Wellness resources
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Consumer Services
About Us College HUNKS Hauling Junk & Moving (CHHJ) is a rapidly growing franchise opportunity with nearly 250 locations across North America. The company is a multiple‑year consecutive winner of the INC 5000 Fastest Growing Companies award and is headquartered in beautiful sunny Tampa, FL. Our “Brand Central” team provides franchise support and operates a world‑class sales and loyalty center. We are a purpose‑driven, values‑based, socially conscious organization that has been recognized as one of the top places to work.
Equal Opportunity College HUNKS is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at College HUNKS are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other status protected by law.
Flexible Work from Home Options Available Flexible work from home options are available.
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