NBCUniversal
Overview
Sr. Analyst, Performance Media Analytics – NBCUniversal. The Media Group at NBCU supports a powerhouse collection of consumer-first brands, including Peacock, NBC, Bravo, NBC Sports, and NBCU International. NBCU’s Decision Sciences Media Analytics team seeks a Senior Analyst who blends strong analytical experience and strategic acumen to enable data-driven media optimization and insights. This role will analyze media performance, provide executive-facing reporting, and deliver key insights that drive NBCUniversal Television & Streaming and Peacock success. The Sr. Analyst will partner closely with Performance Marketing to influence strategic decisions for media optimization and planning. Key Responsibilities
Identify trends, patterns, and key drivers within data to inform strategic decision-making and optimize media strategies for the NBCU/Peacock business Lead working discussions with Performance Media stakeholders to develop the optimized media mix across channels, creative, and other considerations Conduct ad-hoc deep dives and exploratory analyses to inform campaign planning Produce recurring reporting and insights to analyze campaign performance and influence optimizations for pacing and media contributions towards business goals Develop optimization strategies that maximize return from media, for conversion, platform engagement, and other KPIs Maintain tracking and reporting of media contributions to business objectives and key results Contribute to cross-channel measurement efforts, triangulating learnings across other techniques, including Marketing Mix Modeling, attribution, and experiments Ensure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group’s Measurement approach Qualifications
Bachelor’s degree with 2+ years of experience in marketing analytics or performance media Experience with Performance Media campaign optimizations, analysis, and reporting Effective communicator and collaborator with strong project management and problem-solving skills Proficiency in tools like Tableau or other data visualization software Ability to work independently, manage multiple projects simultaneously, and meet deadlines Familiarity with, or interest in, media mix modeling (MMM), multi-touch attribution (MTA), customer journey analytics Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose Desired Characteristics
Experience in a subscription or digital media business/agency Experience querying large datasets with SQL, BigQuery, Databricks, or other similar data analysis tools Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment Additional Information
This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $85,000 - $115,000. As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal is an equal employment opportunity employer, committed to diversity and inclusion. If you require a reasonable accommodation during the application or recruitment process due to disability, please contact AccessibilitySupport@nbcuni.com.
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Sr. Analyst, Performance Media Analytics – NBCUniversal. The Media Group at NBCU supports a powerhouse collection of consumer-first brands, including Peacock, NBC, Bravo, NBC Sports, and NBCU International. NBCU’s Decision Sciences Media Analytics team seeks a Senior Analyst who blends strong analytical experience and strategic acumen to enable data-driven media optimization and insights. This role will analyze media performance, provide executive-facing reporting, and deliver key insights that drive NBCUniversal Television & Streaming and Peacock success. The Sr. Analyst will partner closely with Performance Marketing to influence strategic decisions for media optimization and planning. Key Responsibilities
Identify trends, patterns, and key drivers within data to inform strategic decision-making and optimize media strategies for the NBCU/Peacock business Lead working discussions with Performance Media stakeholders to develop the optimized media mix across channels, creative, and other considerations Conduct ad-hoc deep dives and exploratory analyses to inform campaign planning Produce recurring reporting and insights to analyze campaign performance and influence optimizations for pacing and media contributions towards business goals Develop optimization strategies that maximize return from media, for conversion, platform engagement, and other KPIs Maintain tracking and reporting of media contributions to business objectives and key results Contribute to cross-channel measurement efforts, triangulating learnings across other techniques, including Marketing Mix Modeling, attribution, and experiments Ensure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group’s Measurement approach Qualifications
Bachelor’s degree with 2+ years of experience in marketing analytics or performance media Experience with Performance Media campaign optimizations, analysis, and reporting Effective communicator and collaborator with strong project management and problem-solving skills Proficiency in tools like Tableau or other data visualization software Ability to work independently, manage multiple projects simultaneously, and meet deadlines Familiarity with, or interest in, media mix modeling (MMM), multi-touch attribution (MTA), customer journey analytics Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose Desired Characteristics
Experience in a subscription or digital media business/agency Experience querying large datasets with SQL, BigQuery, Databricks, or other similar data analysis tools Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment Additional Information
This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $85,000 - $115,000. As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal is an equal employment opportunity employer, committed to diversity and inclusion. If you require a reasonable accommodation during the application or recruitment process due to disability, please contact AccessibilitySupport@nbcuni.com.
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