About the Role
LexisNexis is seeking an experienced, results‑driven B2B Marketing Manager to lead marketing strategy and execution for our AI legal research platform for large law firms. This high‑visibility role sits at the intersection of product, sales, and marketing, tasked with building awareness, shaping perception, and driving demand.
Responsibilities
Develop and own the go‑to‑market marketing strategy for our AI legal research solution in the large law sector.
Position LexisNexis as a trusted partner for legal AI, differentiating us in a rapidly evolving market.
Build and execute integrated ABM campaigns to generate awareness, engagement, and qualified leads for the sales team.
Partner with the sales organization to create targeted, account‑based strategies for client acquisition and expansion.
Collaborate on events, webinars, thought leadership, and digital programs to showcase our differentiators and position LexisNexis as the leader in legal AI.
Collaboration & Partnerships
Work closely with Product Marketing to understand the product roadmap, competitive differentiators, and develop messaging for new features and functionality.
Partner with Sales to translate pipeline priorities into actionable marketing programs.
Collaborate with other marketing teams to leverage broader LexisNexis channels, branding, and resources.
Content & Messaging
Develop compelling messaging and content tailored for large law firms, including case studies, whitepapers, blog posts, and sales collateral.
Ensure consistent, on‑brand communication that reinforces LexisNexis’ legal AI leadership position.
Analytics & Optimization
Establish KPIs, track campaign performance, and deliver regular reporting to stakeholders.
Optimize programs based on performance data and feedback from sales and clients.
Requirements
Proven track record of creating and executing B2B marketing strategies that drive awareness and leads.
Experience partnering with sales teams to align marketing programs with business objectives.
Ability to work independently, prioritize, and manage multiple projects simultaneously.
Excellent communication, storytelling, and stakeholder management skills.
Comfortable using marketing automation, CRM (Salesforce preferable), and analytics tools to track and optimize performance.
Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
Growth mindset and looking to engage with colleagues on new ideas as we lead in the legal AI market.
Benefits
Health Benefits: comprehensive, multi‑carrier program for medical, dental, and vision benefits.
Retirement Benefits: 401(k) with match and Employee Share Purchase Plan.
Wellbeing: wellness platform with incentives, Headspace app subscription, Employee Assistance and Time‑off Programs.
Short‑ and Long‑Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
Family Benefits: bonding and family care leaves, adoption and surrogacy benefits.
Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts.
Annual Paid Time Off and additional paid leave for ERGs and volunteering.
Equal Opportunity Employer We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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Responsibilities
Develop and own the go‑to‑market marketing strategy for our AI legal research solution in the large law sector.
Position LexisNexis as a trusted partner for legal AI, differentiating us in a rapidly evolving market.
Build and execute integrated ABM campaigns to generate awareness, engagement, and qualified leads for the sales team.
Partner with the sales organization to create targeted, account‑based strategies for client acquisition and expansion.
Collaborate on events, webinars, thought leadership, and digital programs to showcase our differentiators and position LexisNexis as the leader in legal AI.
Collaboration & Partnerships
Work closely with Product Marketing to understand the product roadmap, competitive differentiators, and develop messaging for new features and functionality.
Partner with Sales to translate pipeline priorities into actionable marketing programs.
Collaborate with other marketing teams to leverage broader LexisNexis channels, branding, and resources.
Content & Messaging
Develop compelling messaging and content tailored for large law firms, including case studies, whitepapers, blog posts, and sales collateral.
Ensure consistent, on‑brand communication that reinforces LexisNexis’ legal AI leadership position.
Analytics & Optimization
Establish KPIs, track campaign performance, and deliver regular reporting to stakeholders.
Optimize programs based on performance data and feedback from sales and clients.
Requirements
Proven track record of creating and executing B2B marketing strategies that drive awareness and leads.
Experience partnering with sales teams to align marketing programs with business objectives.
Ability to work independently, prioritize, and manage multiple projects simultaneously.
Excellent communication, storytelling, and stakeholder management skills.
Comfortable using marketing automation, CRM (Salesforce preferable), and analytics tools to track and optimize performance.
Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
Growth mindset and looking to engage with colleagues on new ideas as we lead in the legal AI market.
Benefits
Health Benefits: comprehensive, multi‑carrier program for medical, dental, and vision benefits.
Retirement Benefits: 401(k) with match and Employee Share Purchase Plan.
Wellbeing: wellness platform with incentives, Headspace app subscription, Employee Assistance and Time‑off Programs.
Short‑ and Long‑Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
Family Benefits: bonding and family care leaves, adoption and surrogacy benefits.
Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts.
Annual Paid Time Off and additional paid leave for ERGs and volunteering.
Equal Opportunity Employer We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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