FDB (First Databank, Inc.)
Overview
Product Marketing Manager role at
FDB (First Databank, Inc.) .
This is a hybrid role working out of either the South San Francisco, California or Carmel, Indiana office.
Key Responsibilities
Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment
Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB’s subject matter experts to align messaging, growth targets, and customer needs
Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives
Design and execute integrated marketing campaigns using AI-powered tools, ABM platforms, marketing automation, and emerging B2B strategies
Experiment with and implement new digital formats—such as interactive demos, intelligent personalization, predictive targeting, and content scaling via AI
Collaborate with digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization
Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams
Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs
Support and evolve strategic partner and channel marketing collaboration, where applicable
Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools
Translate clinical, technical, and business concepts into accessible, engaging messaging for a variety of target audiences
Collaborate with internal SMEs and external vendors to deliver differentiated content and value
Collaborate on market research initiatives, customer interviews, competitive analysis, and emerging trend assessments to ensure product-market fit
Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy
Define and track key performance metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, and campaign ROI
Work with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking
Use data to identify opportunities for improvement, propose optimizations, and report campaign impact to key stakeholders
Contribute to performance reviews with actionable insight into marketing effectiveness
Required Skills
Proven ability to lead go-to-market strategy for complex products, ideally with clinical, regulatory, or high-value sales cycles
Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives
Adept at managing external vendors, freelancers, and agencies
Passionate, intellectually curious, and motivated by continuous improvement and innovation
Comfortable navigating ambiguity and evolving business and market needs
Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences
Must be able to independently generate high-quality written content; this is a hands-on writing role and cannot be fully delegated to copywriters or Marcom
Required Experience
7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or a related field
Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred)
Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools, and campaign measurement/optimization
Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and related tools
Travel
Travel within US 6 – 12 times per year to tradeshows, FDB offices, and other events
About FDB FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. We offer extensive benefits and a commitment to equal opportunity employment.
We are an Equal opportunity employer – vets/disabled. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, disability, protected veteran status, or any other characteristic protected by law.
In accordance with applicable law, compensation ranges are provided where required. This role may be eligible for a competitive benefits package and a discretionary salary range based on location and experience.
Job Location South San Francisco, CA or Carmel, IN (hybrid)
#J-18808-Ljbffr
FDB (First Databank, Inc.) .
This is a hybrid role working out of either the South San Francisco, California or Carmel, Indiana office.
Key Responsibilities
Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment
Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB’s subject matter experts to align messaging, growth targets, and customer needs
Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives
Design and execute integrated marketing campaigns using AI-powered tools, ABM platforms, marketing automation, and emerging B2B strategies
Experiment with and implement new digital formats—such as interactive demos, intelligent personalization, predictive targeting, and content scaling via AI
Collaborate with digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization
Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams
Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs
Support and evolve strategic partner and channel marketing collaboration, where applicable
Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools
Translate clinical, technical, and business concepts into accessible, engaging messaging for a variety of target audiences
Collaborate with internal SMEs and external vendors to deliver differentiated content and value
Collaborate on market research initiatives, customer interviews, competitive analysis, and emerging trend assessments to ensure product-market fit
Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy
Define and track key performance metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, and campaign ROI
Work with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking
Use data to identify opportunities for improvement, propose optimizations, and report campaign impact to key stakeholders
Contribute to performance reviews with actionable insight into marketing effectiveness
Required Skills
Proven ability to lead go-to-market strategy for complex products, ideally with clinical, regulatory, or high-value sales cycles
Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives
Adept at managing external vendors, freelancers, and agencies
Passionate, intellectually curious, and motivated by continuous improvement and innovation
Comfortable navigating ambiguity and evolving business and market needs
Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences
Must be able to independently generate high-quality written content; this is a hands-on writing role and cannot be fully delegated to copywriters or Marcom
Required Experience
7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or a related field
Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred)
Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools, and campaign measurement/optimization
Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and related tools
Travel
Travel within US 6 – 12 times per year to tradeshows, FDB offices, and other events
About FDB FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. We offer extensive benefits and a commitment to equal opportunity employment.
We are an Equal opportunity employer – vets/disabled. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, disability, protected veteran status, or any other characteristic protected by law.
In accordance with applicable law, compensation ranges are provided where required. This role may be eligible for a competitive benefits package and a discretionary salary range based on location and experience.
Job Location South San Francisco, CA or Carmel, IN (hybrid)
#J-18808-Ljbffr