FDB (First Databank, Inc.)
Product Marketing Manager
FDB (First Databank, Inc.), South San Francisco, California, us, 94083
Product Marketing Manager
FDB (First Databank, Inc.)
is seeking a Product Marketing Manager to join a healthcare information technology team that turns drug and medical device data into actionable knowledge used by thousands of hospitals, U.S. health plans, pharmacies, and worldwide healthcare decision makers. The role blends deep healthcare domain knowledge with modern B2B marketing expertise to drive demand, engagement, and adoption of FDB’s products.
Overview The Product Marketing Manager is a strategic contributor responsible for the marketing success of some of FDB’s most impactful and innovative solutions. This hybrid role operates from either the South San Francisco, California or Carmel, Indiana office.
Key Responsibilities
Own and drive comprehensive go‑to‑market strategy for assigned product lines, ensuring commercial readiness and internal alignment.
Act as the marketing liaison for product lines with Product Management, Sales, Customer Success, and FDB’s subject‑matter experts to align messaging, growth targets, and customer needs.
Lead positioning, segmentation, competitive differentiation, and voice‑of‑customer initiatives.
Design and execute integrated marketing campaigns using AI‑powered tools, account‑based marketing (ABM) platforms, marketing automation, and emerging B2B strategies.
Collaborate closely with digital and sales operations to ensure segmentation, scoring, attribution, and funnel optimization.
Lead launch planning and execution for new products and solution enhancements, creating integrated approaches across marketing, product, sales, and client teams.
Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs.
Support and evolve strategic partner and channel marketing collaboration where applicable.
Craft compelling product narratives, thought leadership, campaign copy, and sales enablement tools.
Translate clinical, technical, and business concepts into accessible, engaging messaging for diverse audiences.
Collaborate with internal SMEs and external vendors to deliver differentiated content and value.
Collaborate on market research initiatives, customer interviews, competitive analysis, and trend assessments to ensure product‑market fit.
Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy.
Define and track key performance metrics such as pipeline contribution, sales‑qualified opportunities, conversion rates, and campaign ROI.
Work with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking.
Use data to identify improvement opportunities, propose optimizations, and report campaign impact to stakeholders.
Contribute to performance reviews with actionable insight into marketing effectiveness.
Required Skills
Proven ability to lead go‑to‑market strategy for complex products, ideally with clinical, regulatory, or high‑value sales cycles.
Strong interpersonal and collaboration skills with experience influencing cross‑functional teams and executives.
Experience managing external vendors, freelancers, and agencies.
Passionate, intellectually curious, and motivated by continuous improvement and innovation.
Comfortable navigating ambiguity and adjusting to evolving business and market needs.
Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences.
Must be able to independently generate high‑quality written content; this is a hands‑on writing role and cannot be fully delegated to copywriters or Marcom.
Required Experience
7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or a related field.
Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred).
Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement/optimization.
Strong working knowledge of marketing automation, demand generation, digital marketing/advertising, and other tools.
Travel Requirements
Travel within the U.S. 6–12 times per year to tradeshows, FDB offices, and other company and/or industry events.
About FDB FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, we enable our information system developer partners to deliver valuable, useful, and differentiated solutions. We have more than three decades of experience transforming medical knowledge into actionable, targeted, and effective solutions that improve patient safety, operational efficiency, and healthcare outcomes.
We value Integrity, Respect, Responsibility, Teamwork, and Creativity. Our offices in South San Francisco and Indianapolis have earned Top Workplaces honors by The Bay Area News Group and the Indy Star, respectively. FDB offers competitive salaries and extensive benefits, including medical, dental, vision, long‑term disability, life insurance, and a matching 401(k).
Equal Opportunity Employer We are an Equal Opportunity Employer – veterans/disabled. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
First Databank, Inc. (FDB) endeavors to make
www.fdbhealth.com
accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please email
accommodations@fdbhealth.com . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
FDB is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click
here . If you’d like more information on your EEO rights under the law, please click
here .
Compensation In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in San Francisco, CA: $120,000 – $140,000. This information is specific to location; salaries in other locations will be aligned accordingly. The final starting salary will be based on skills and experience, training, certifications, and education.
Benefits This role is eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.
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is seeking a Product Marketing Manager to join a healthcare information technology team that turns drug and medical device data into actionable knowledge used by thousands of hospitals, U.S. health plans, pharmacies, and worldwide healthcare decision makers. The role blends deep healthcare domain knowledge with modern B2B marketing expertise to drive demand, engagement, and adoption of FDB’s products.
Overview The Product Marketing Manager is a strategic contributor responsible for the marketing success of some of FDB’s most impactful and innovative solutions. This hybrid role operates from either the South San Francisco, California or Carmel, Indiana office.
Key Responsibilities
Own and drive comprehensive go‑to‑market strategy for assigned product lines, ensuring commercial readiness and internal alignment.
Act as the marketing liaison for product lines with Product Management, Sales, Customer Success, and FDB’s subject‑matter experts to align messaging, growth targets, and customer needs.
Lead positioning, segmentation, competitive differentiation, and voice‑of‑customer initiatives.
Design and execute integrated marketing campaigns using AI‑powered tools, account‑based marketing (ABM) platforms, marketing automation, and emerging B2B strategies.
Collaborate closely with digital and sales operations to ensure segmentation, scoring, attribution, and funnel optimization.
Lead launch planning and execution for new products and solution enhancements, creating integrated approaches across marketing, product, sales, and client teams.
Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs.
Support and evolve strategic partner and channel marketing collaboration where applicable.
Craft compelling product narratives, thought leadership, campaign copy, and sales enablement tools.
Translate clinical, technical, and business concepts into accessible, engaging messaging for diverse audiences.
Collaborate with internal SMEs and external vendors to deliver differentiated content and value.
Collaborate on market research initiatives, customer interviews, competitive analysis, and trend assessments to ensure product‑market fit.
Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy.
Define and track key performance metrics such as pipeline contribution, sales‑qualified opportunities, conversion rates, and campaign ROI.
Work with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking.
Use data to identify improvement opportunities, propose optimizations, and report campaign impact to stakeholders.
Contribute to performance reviews with actionable insight into marketing effectiveness.
Required Skills
Proven ability to lead go‑to‑market strategy for complex products, ideally with clinical, regulatory, or high‑value sales cycles.
Strong interpersonal and collaboration skills with experience influencing cross‑functional teams and executives.
Experience managing external vendors, freelancers, and agencies.
Passionate, intellectually curious, and motivated by continuous improvement and innovation.
Comfortable navigating ambiguity and adjusting to evolving business and market needs.
Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences.
Must be able to independently generate high‑quality written content; this is a hands‑on writing role and cannot be fully delegated to copywriters or Marcom.
Required Experience
7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or a related field.
Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred).
Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement/optimization.
Strong working knowledge of marketing automation, demand generation, digital marketing/advertising, and other tools.
Travel Requirements
Travel within the U.S. 6–12 times per year to tradeshows, FDB offices, and other company and/or industry events.
About FDB FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, we enable our information system developer partners to deliver valuable, useful, and differentiated solutions. We have more than three decades of experience transforming medical knowledge into actionable, targeted, and effective solutions that improve patient safety, operational efficiency, and healthcare outcomes.
We value Integrity, Respect, Responsibility, Teamwork, and Creativity. Our offices in South San Francisco and Indianapolis have earned Top Workplaces honors by The Bay Area News Group and the Indy Star, respectively. FDB offers competitive salaries and extensive benefits, including medical, dental, vision, long‑term disability, life insurance, and a matching 401(k).
Equal Opportunity Employer We are an Equal Opportunity Employer – veterans/disabled. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
First Databank, Inc. (FDB) endeavors to make
www.fdbhealth.com
accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please email
accommodations@fdbhealth.com . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
FDB is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click
here . If you’d like more information on your EEO rights under the law, please click
here .
Compensation In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in San Francisco, CA: $120,000 – $140,000. This information is specific to location; salaries in other locations will be aligned accordingly. The final starting salary will be based on skills and experience, training, certifications, and education.
Benefits This role is eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.
#J-18808-Ljbffr