REDW Advisors & CPAs
Join REDW – A Top Workplace in the Southwest! Ready to grow your career at one of the Southwest’s largest and fastest‑growing accounting and advisory firms? REDW LLC has been proudly recognized as a Top Workplace in Arizona and New Mexico for 2021, 2022, 2023, and 2024.
With offices in New Mexico, Arizona, Oregon, and Oklahoma, we’re known for professional excellence and award‑winning workplace culture, including accolades for Compensation, Remote Work, and Formal Training from AZCentral and The Albuquerque Journal.
Position: Product Marketing Manager We’re looking for a strategic and results‑driven Product Marketing Manager to lead go‑to‑market efforts for REDW’s advisory services. In this high‑impact role, you’ll turn complex service offerings into compelling stories that resonate with clients, bridging the gap between marketing, sales, and service teams.
You’ll drive campaign strategy across digital channels, paid media, and content, using data and insights to fuel performance and innovation. If you’re passionate about translating strategy into action and thrive in a fast‑paced, collaborative environment, we want to hear from you!
What You’ll Do
Conduct comprehensive competitive and market analysis to understand industry trends, client pain points, and position REDW’s offerings against competitors
Collaborate with consultants and practice leaders to develop clear, differentiated value propositions for services, translating technical functionality into compelling client benefits
Plan and oversee the go‑to‑market launch of accounting and advisory services across all service lines
Develop detailed buyer personas representing target audiences, including demographics, challenges, decision‑making processes, and buying criteria
Bridge communication between service line leaders, sales, and marketing functions to ensure cohesive execution and content
Create marketing and sales enablement materials including white papers, case studies, blog posts, sales presentations, battle cards, ROI calculators, and website copy
Partner with subject matter experts to establish REDW as industry thought leader through high‑quality content addressing client problems
Collaborate with digital marketing and communications teams to execute multi‑channel campaigns that increase brand awareness and generate qualified leads
Provide comprehensive training and tools to enable sales teams, ensuring effective communication of service value propositions
Performance Analysis & Optimization
Define and monitor KPIs, using data to track campaign success, report on ROI, and identify improvement opportunities
Continuously improve and streamline marketing practices and go‑to‑market processes
Conduct win/loss analysis to refine messaging and competitive positioning
What You Bring
8+ years of B2B marketing experience (financial services, SaaS, or professional advisory roles encouraged)
Proven experience building innovative GTM strategies for diverse service lines or products, including audience design and campaign development across lifecycle stages
A hands‑on team player experienced with balancing strategic priorities alongside execution details like campaign setup, performance reporting, and optimization
Strong comfort collaborating cross‑functionally across product/service, marketing, sales, and experience teams
What Sets You Apart
Experience with industry systems and tools such as Social Media Management, WordPress, Google Analytics, CRM, Automation, Adobe products and MS Office Suite
Data analytics, KPI, and campaign management and measurement
Working knowledge of UI/UX, sales funnel improvements, sales optimization
Strong analytical skills and ability to interpret data, analyze trends, and draw actionable insights
Experience with marketing automation platforms (HubSpot), CRM systems, and analytics tools
Why You’ll Love Working at REDW Competitive Compensation
Salary range: $64,000 – $96,000
Final offer based on location, experience, skills, licensure, and business need
Pay transparency is central to our commitment to equity and fairness
Comprehensive Benefits
Medical, Dental, Vision, Life, AD&D, and Disability Insurance
HSA and FSA options
401(k) with employer match
Wellness & Time Off
Monthly wellness reimbursements (e.g., gym, health apps, training)
Flexible PTO, Paid Sick Time, and 10 paid holidays
Growth & Development
Access to REDW’s spiral learning platform
Support for credentialing and licensure exams
Personalized development resources and longevity awards
Remote Work Support
Annual $150 work‑from‑home gear allowance
Essential technology and tools provided
Inclusive, Award‑Winning Culture
Recognized for excellence in Compensation, Remote Work, and Training
Committed to diversity, equity, and inclusion in all we do
Equal Opportunity Employer REDW values diversity and is committed to equal opportunity in the workplace. We do not discriminate based on race, color, religion, gender, national origin, age, disability, sexual orientation, or any other protected status.
If you require a reasonable accommodation during the hiring process, please email us at redwrecruitingteam@redw.com.
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With offices in New Mexico, Arizona, Oregon, and Oklahoma, we’re known for professional excellence and award‑winning workplace culture, including accolades for Compensation, Remote Work, and Formal Training from AZCentral and The Albuquerque Journal.
Position: Product Marketing Manager We’re looking for a strategic and results‑driven Product Marketing Manager to lead go‑to‑market efforts for REDW’s advisory services. In this high‑impact role, you’ll turn complex service offerings into compelling stories that resonate with clients, bridging the gap between marketing, sales, and service teams.
You’ll drive campaign strategy across digital channels, paid media, and content, using data and insights to fuel performance and innovation. If you’re passionate about translating strategy into action and thrive in a fast‑paced, collaborative environment, we want to hear from you!
What You’ll Do
Conduct comprehensive competitive and market analysis to understand industry trends, client pain points, and position REDW’s offerings against competitors
Collaborate with consultants and practice leaders to develop clear, differentiated value propositions for services, translating technical functionality into compelling client benefits
Plan and oversee the go‑to‑market launch of accounting and advisory services across all service lines
Develop detailed buyer personas representing target audiences, including demographics, challenges, decision‑making processes, and buying criteria
Bridge communication between service line leaders, sales, and marketing functions to ensure cohesive execution and content
Create marketing and sales enablement materials including white papers, case studies, blog posts, sales presentations, battle cards, ROI calculators, and website copy
Partner with subject matter experts to establish REDW as industry thought leader through high‑quality content addressing client problems
Collaborate with digital marketing and communications teams to execute multi‑channel campaigns that increase brand awareness and generate qualified leads
Provide comprehensive training and tools to enable sales teams, ensuring effective communication of service value propositions
Performance Analysis & Optimization
Define and monitor KPIs, using data to track campaign success, report on ROI, and identify improvement opportunities
Continuously improve and streamline marketing practices and go‑to‑market processes
Conduct win/loss analysis to refine messaging and competitive positioning
What You Bring
8+ years of B2B marketing experience (financial services, SaaS, or professional advisory roles encouraged)
Proven experience building innovative GTM strategies for diverse service lines or products, including audience design and campaign development across lifecycle stages
A hands‑on team player experienced with balancing strategic priorities alongside execution details like campaign setup, performance reporting, and optimization
Strong comfort collaborating cross‑functionally across product/service, marketing, sales, and experience teams
What Sets You Apart
Experience with industry systems and tools such as Social Media Management, WordPress, Google Analytics, CRM, Automation, Adobe products and MS Office Suite
Data analytics, KPI, and campaign management and measurement
Working knowledge of UI/UX, sales funnel improvements, sales optimization
Strong analytical skills and ability to interpret data, analyze trends, and draw actionable insights
Experience with marketing automation platforms (HubSpot), CRM systems, and analytics tools
Why You’ll Love Working at REDW Competitive Compensation
Salary range: $64,000 – $96,000
Final offer based on location, experience, skills, licensure, and business need
Pay transparency is central to our commitment to equity and fairness
Comprehensive Benefits
Medical, Dental, Vision, Life, AD&D, and Disability Insurance
HSA and FSA options
401(k) with employer match
Wellness & Time Off
Monthly wellness reimbursements (e.g., gym, health apps, training)
Flexible PTO, Paid Sick Time, and 10 paid holidays
Growth & Development
Access to REDW’s spiral learning platform
Support for credentialing and licensure exams
Personalized development resources and longevity awards
Remote Work Support
Annual $150 work‑from‑home gear allowance
Essential technology and tools provided
Inclusive, Award‑Winning Culture
Recognized for excellence in Compensation, Remote Work, and Training
Committed to diversity, equity, and inclusion in all we do
Equal Opportunity Employer REDW values diversity and is committed to equal opportunity in the workplace. We do not discriminate based on race, color, religion, gender, national origin, age, disability, sexual orientation, or any other protected status.
If you require a reasonable accommodation during the hiring process, please email us at redwrecruitingteam@redw.com.
#J-18808-Ljbffr