Zocdoc
Marketing Operations Manager at Zocdoc
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Our Mission Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in‑person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
Your Impact on our Mission Zocdoc's most important asset is our people. As a Marketing Operations Manager, you will help power Zocdoc's growth by enabling effective, data‑driven marketing strategies to reach and convert provider audiences. You will lead segmentation, campaign infrastructure, lead scoring, and performance reporting—ensuring we attract, engage, and convert the right providers, efficiently.
You’ll enjoy this role if you are…
A segmentation and campaign execution expert who thrives in B2B funnel dynamics
Excited by the mechanics of how marketing actually drives growth
Relentlessly focused on data and process improvement
Skilled at navigating cross‑functional teams and complex tech stacks
Passionate about enabling sales and marketing collaboration through better infrastructure
Your day to day is…
Building and maintaining a system of provider segmentation for marketing campaigns
Managing campaign execution infrastructure across the go‑to‑market tech stack (e.g. Demandbase, Marketo, Salesforce)
Developing and maintaining lead scoring models that inform touch points and sales handoff
Working cross‑functionally to define and refine MQL and SQL criteria
Supporting performance tracking across the marketing funnel (e.g. engagement, MQLs, handoffs, pipeline)
Partnering with RevOps and Data teams to align systems and ensure segment delivery and attribution
Driving operational improvements and ensuring best practices are implemented across marketing tools and processes
You’ll be successful in this role if you have…
5+ years of experience in marketing operations, revenue operations, or campaign operations
Experience managing marketing automation and CRM tools, specifically Salesforce, Marketo, and Demandbase
Proven ability to build segmentation logic and lead scoring models
Strong analytical and problem‑solving skills
A deep understanding of the B2B marketing funnel and sales/marketing alignment
Superb communication skills with a strong bias for cross‑functional collaboration
A 4‑year bachelor’s degree, preferably with a business or analytical focus
Benefits
Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness programs with Headspace and Peloton
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified
Salary NYC Base Salary Range: $130,000—$175,000 USD
About Us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in‑network providers, compare choices based on verified patient reviews, and instantly book in‑person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last‑minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission‑driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice Job Applicant Privacy Notice
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Technology, Information and Internet
#J-18808-Ljbffr
Our Mission Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in‑person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
Your Impact on our Mission Zocdoc's most important asset is our people. As a Marketing Operations Manager, you will help power Zocdoc's growth by enabling effective, data‑driven marketing strategies to reach and convert provider audiences. You will lead segmentation, campaign infrastructure, lead scoring, and performance reporting—ensuring we attract, engage, and convert the right providers, efficiently.
You’ll enjoy this role if you are…
A segmentation and campaign execution expert who thrives in B2B funnel dynamics
Excited by the mechanics of how marketing actually drives growth
Relentlessly focused on data and process improvement
Skilled at navigating cross‑functional teams and complex tech stacks
Passionate about enabling sales and marketing collaboration through better infrastructure
Your day to day is…
Building and maintaining a system of provider segmentation for marketing campaigns
Managing campaign execution infrastructure across the go‑to‑market tech stack (e.g. Demandbase, Marketo, Salesforce)
Developing and maintaining lead scoring models that inform touch points and sales handoff
Working cross‑functionally to define and refine MQL and SQL criteria
Supporting performance tracking across the marketing funnel (e.g. engagement, MQLs, handoffs, pipeline)
Partnering with RevOps and Data teams to align systems and ensure segment delivery and attribution
Driving operational improvements and ensuring best practices are implemented across marketing tools and processes
You’ll be successful in this role if you have…
5+ years of experience in marketing operations, revenue operations, or campaign operations
Experience managing marketing automation and CRM tools, specifically Salesforce, Marketo, and Demandbase
Proven ability to build segmentation logic and lead scoring models
Strong analytical and problem‑solving skills
A deep understanding of the B2B marketing funnel and sales/marketing alignment
Superb communication skills with a strong bias for cross‑functional collaboration
A 4‑year bachelor’s degree, preferably with a business or analytical focus
Benefits
Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness programs with Headspace and Peloton
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified
Salary NYC Base Salary Range: $130,000—$175,000 USD
About Us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in‑network providers, compare choices based on verified patient reviews, and instantly book in‑person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last‑minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission‑driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice Job Applicant Privacy Notice
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Technology, Information and Internet
#J-18808-Ljbffr