Gilead Sciences is hiring: Director, Healthcare Provider Promotion Marketing in
Gilead Sciences, San Francisco, CA, United States, 94199
Director, Healthcare Provider Promotion Marketing
Join Gilead Sciences as a senior leader responsible for championing the launch of our next groundbreaking HIV therapy – a novel combination of bictegravir and lenacapavir.
Job Description
As the HCP Promotion Marketing Lead, you will report directly to the Senior Director, HIV Treatment Marketing and play a central role in shaping and executing innovative marketing strategies to bring this transformative new treatment to people living with HIV.
Key Responsibilities
- Drive bold, creative campaigns that educate HCPs and drive product adoption.
- Amplify clinical data and develop compelling stories to differentiate this novel product.
- Be at the forefront of healthcare innovation, leveraging cutting‑edge insights and fostering deep connections with our field sales team.
- Support development of HCP personal promotion strategy and executional plan for BIC/LEN in the U.S., ensuring alignment with brand objectives and evolving market dynamics.
- Lead development of materials and messaging for HCP personal promotion, including call flows, objection handling, and sales tools tailored to a launch brand.
- Drive strategic planning and execution for HCP engagement for a launch product.
- Develop marketing solutions to complex problems while ensuring compliance and consistency with organization objectives.
- Lead market research projects in collaboration with cross‑functional partners.
- Adapt and evolve global assets to meet U.S. HCP needs, including messaging and campaign refinement.
- Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact.
- Define and track marketing KPIs, using data to drive continuous improvement and performance optimization.
- Contribute to HIV portfolio strategy, providing insights and recommendations on go‑to‑market approaches and cross‑brand synergies.
- Manage agency relationships and budgets, ensuring high‑quality output and fiscal discipline.
- Collaborate cross‑functionally with Regulatory, Legal, Medical Affairs, CL&D, II&D, Global Marketing, and Sales Leadership to ensure coordinated execution.
- Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into action.
- Ensure compliance with all relevant laws, regulations, and internal policies.
Key Competencies and Expertise
- Track record of successful pharmaceutical/biotech marketing with launch experience preferred.
- Proven ability to leverage market insights from multiple data sources to uncover needs and develop opportunities.
- Experience with marketing strategy, sales and regulatory policies and practices.
- Ability to conceive, develop and implement multi‑dimensional marketing and business plans.
- Proven execution of multiple/complex initiatives within the marketing mix requiring cross‑functional execution.
- Strong verbal, written, and interpersonal communication skills.
- Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.
- Ability to work with external agencies, including advertising, public relations and medical education vendors.
- Demonstrated ability to manage budgets, planning and tracking.
Qualifications and Preferred Experience
Required
- Bachelor’s degree with at least 12 years of marketing experience, or
- Master’s degree or PhD with at least 10 years of marketing experience.
Preferred
- An MBA with 10+ years of pharma/biotech marketing experience.
- Experience in product launch and portfolio management.
- Collaboration with Field Sales Teams or direct pharmaceutical sales experience.
- Knowledge of regulatory requirements impacting marketing materials.
- Prior experience with advertising, digital, or communications agencies.
Compensation and Benefits
The salary range for this position is $226,185.00 – $292,710.00. In addition, this role may qualify for discretionary annual bonus, stock‑based long‑term incentives, paid time off, and a comprehensive benefits package including medical, dental, vision, and life insurance.
For additional benefits information, visit https://www.gilead.com/careers/compensation-benefits-and-wellbeing
Equal Employment Opportunity Statement
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information, gender identity and expression, veteran status, or other non‑job related characteristics as required by applicable law. Gilead Sciences will not discharge or discriminate against employees or applicants for any reason. For more information about equal employment opportunity protections, please view the ‘Know Your Rights’ poster.
Seniority Level
- Not Applicable
Employment Type
- Full‑time
Job Function
- Health Care Provider
Industry
- Biotechnology Research and Pharmaceutical Manufacturing