Pinnacle Living
Director of Sales & Marketing - Full Time
Pinnacle Living, Virginia, Minnesota, United States, 55792
Director of Sales & Marketing – Full Time
Position posted 2 days ago. Apply now to join the first 25 applicants.
Pay Range
Base Pay: $89,275.00/yr – $111,595.00/yr
Full Time: 8:00am – 5:00pm
Job Summary Oversees all aspects of the Marketing Department and leads the sales team to ensure consistency in operations and conformance to the community’s budget. Responsible for the direction of marketing and the sales of unoccupied residences to qualified prospective residents in a manner compatible with Pinnacle Living policies and procedures.
Job Duties (Essential)
Develops and maintains a viable marketing plan, reviewing and updating data at least twice yearly. Utilizes a tactical plan to ensure proper planning for marketing events, maintaining an advertising schedule, and planning.
Works with marketing and/or public relations consultants to create and develop all collateral for informational purposes, including social media, for prospects and priority list members.
Tracks inquiries regarding future residency in the form of telephone calls, written requests, emails, and visits.
Prepares monthly reports for the Executive Director and Innsbrook office and provides forecasts of vacant residence turnovers.
Conducts valid measurement of sales closure performance with the sales team through data tracking and reviews this weekly in the marketing sales meeting.
Plans and coordinates marketing events and programs to increase prospect database and continually maintain a strong priority list by setting goals for the sales team and tracking the tour‑to‑deposit ratio.
Supports the sales representatives as needed with obstacles and challenges that arise during their sales process and conducts sales tours when needed.
Ensures that all visitors are greeted in a polite, friendly, and professional manner.
Attends weekly maintenance meetings and works with maintenance and housekeeping teams to ensure timely turnovers of vacated residences. Completes projection lists at walkthrough of apartments/cottages to determine total cost of project for capital requests.
Conducts follow‑up visits with new residents within 3 months of moving into the community.
Presents in‑person presentations developed specifically for groups with varied interests regarding aging challenges.
Creates and develops a newsletter and other periodical pieces.
Develops the marketing budget annually and maintains revenues and expenses within budget.
Creates, maintains, and revises department policies and procedures annually.
All other duties as assigned.
Qualifications
Subject matter expert in marketing/sales with the ability to lead strategy and facilitate change.
Experience managing sales processes, marketing strategy, and techniques.
Excellent computer skills with proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
Excellent attention to detail and high regard for confidentiality.
Ability to analyze trends, occupancy, and causes/outcomes of sales and marketing issues and manage communication throughout the process.
Excellent interpersonal skills to communicate with visitors, residents, and family members.
Exceptional ability to lead and mentor, and communicate policies and practices within the community.
Ability to communicate to various audiences in written and verbal form.
Education, Experience, Certification, and Licensure Requirements
Bachelor’s degree in business/marketing or related field.
5+ years of marketing management expertise preferred.
Working knowledge and experience with Life Plan Community concepts and contractual options.
Physical Requirements & Working Conditions
Standard office environment.
Cross‑training, working holidays, during inclement weather, and accommodating a flexible work schedule are required.
Benefits
Double time when working designated holidays.
PTO with a cash‑out option available.
8 federal holidays, including Martin Luther King Day and Juneteenth.
One paid personal day per year.
Free parking available.
6% retirement matching (403(b)).
PayActiv – cash advance on paycheck available.
Employee Assistance Program – LifeSolutions EPA.
Full health, dental, and vision insurance options available for individuals or families.
Zero cost to team members: $50,000 term life insurance policy.
Short‑term disability insurance available.
Immunizations available.
Tuition assistance program available.
Team‑member referral bonus available.
EVEn more benefits available depending on location.
Company Description At Hermitage Deep Run, our team members are dedicated to creating a community where age does not define the person. Our mission of Enriching Life’s Journey guides us in delivering services that focus on autonomy and self‑direction, whether that is done in residents’ apartments, assisted living, memory support, or nursing residences. Our values of culture, stewardship, partnership, diversity, hospitality, and quality form a framework for everything we do. If you possess strong professional skills and a desire to serve others by promoting person‑centered services in a team environment, we invite you to continue with this job application.
Vaccination Requirement Employees hired for this position must follow Pinnacle Living’s company‑wide policies of being or becoming fully vaccinated against the annual flu, with potential accommodation for medical reasons or religious beliefs.
Job Information
Seniority level:
Director
Employment type:
Full‑time
Job function:
Sales and Business Development
Industry:
Hospitals and Health Care
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Pay Range
Base Pay: $89,275.00/yr – $111,595.00/yr
Full Time: 8:00am – 5:00pm
Job Summary Oversees all aspects of the Marketing Department and leads the sales team to ensure consistency in operations and conformance to the community’s budget. Responsible for the direction of marketing and the sales of unoccupied residences to qualified prospective residents in a manner compatible with Pinnacle Living policies and procedures.
Job Duties (Essential)
Develops and maintains a viable marketing plan, reviewing and updating data at least twice yearly. Utilizes a tactical plan to ensure proper planning for marketing events, maintaining an advertising schedule, and planning.
Works with marketing and/or public relations consultants to create and develop all collateral for informational purposes, including social media, for prospects and priority list members.
Tracks inquiries regarding future residency in the form of telephone calls, written requests, emails, and visits.
Prepares monthly reports for the Executive Director and Innsbrook office and provides forecasts of vacant residence turnovers.
Conducts valid measurement of sales closure performance with the sales team through data tracking and reviews this weekly in the marketing sales meeting.
Plans and coordinates marketing events and programs to increase prospect database and continually maintain a strong priority list by setting goals for the sales team and tracking the tour‑to‑deposit ratio.
Supports the sales representatives as needed with obstacles and challenges that arise during their sales process and conducts sales tours when needed.
Ensures that all visitors are greeted in a polite, friendly, and professional manner.
Attends weekly maintenance meetings and works with maintenance and housekeeping teams to ensure timely turnovers of vacated residences. Completes projection lists at walkthrough of apartments/cottages to determine total cost of project for capital requests.
Conducts follow‑up visits with new residents within 3 months of moving into the community.
Presents in‑person presentations developed specifically for groups with varied interests regarding aging challenges.
Creates and develops a newsletter and other periodical pieces.
Develops the marketing budget annually and maintains revenues and expenses within budget.
Creates, maintains, and revises department policies and procedures annually.
All other duties as assigned.
Qualifications
Subject matter expert in marketing/sales with the ability to lead strategy and facilitate change.
Experience managing sales processes, marketing strategy, and techniques.
Excellent computer skills with proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
Excellent attention to detail and high regard for confidentiality.
Ability to analyze trends, occupancy, and causes/outcomes of sales and marketing issues and manage communication throughout the process.
Excellent interpersonal skills to communicate with visitors, residents, and family members.
Exceptional ability to lead and mentor, and communicate policies and practices within the community.
Ability to communicate to various audiences in written and verbal form.
Education, Experience, Certification, and Licensure Requirements
Bachelor’s degree in business/marketing or related field.
5+ years of marketing management expertise preferred.
Working knowledge and experience with Life Plan Community concepts and contractual options.
Physical Requirements & Working Conditions
Standard office environment.
Cross‑training, working holidays, during inclement weather, and accommodating a flexible work schedule are required.
Benefits
Double time when working designated holidays.
PTO with a cash‑out option available.
8 federal holidays, including Martin Luther King Day and Juneteenth.
One paid personal day per year.
Free parking available.
6% retirement matching (403(b)).
PayActiv – cash advance on paycheck available.
Employee Assistance Program – LifeSolutions EPA.
Full health, dental, and vision insurance options available for individuals or families.
Zero cost to team members: $50,000 term life insurance policy.
Short‑term disability insurance available.
Immunizations available.
Tuition assistance program available.
Team‑member referral bonus available.
EVEn more benefits available depending on location.
Company Description At Hermitage Deep Run, our team members are dedicated to creating a community where age does not define the person. Our mission of Enriching Life’s Journey guides us in delivering services that focus on autonomy and self‑direction, whether that is done in residents’ apartments, assisted living, memory support, or nursing residences. Our values of culture, stewardship, partnership, diversity, hospitality, and quality form a framework for everything we do. If you possess strong professional skills and a desire to serve others by promoting person‑centered services in a team environment, we invite you to continue with this job application.
Vaccination Requirement Employees hired for this position must follow Pinnacle Living’s company‑wide policies of being or becoming fully vaccinated against the annual flu, with potential accommodation for medical reasons or religious beliefs.
Job Information
Seniority level:
Director
Employment type:
Full‑time
Job function:
Sales and Business Development
Industry:
Hospitals and Health Care
#J-18808-Ljbffr