Corning Incorporated
Marketing Specialist, Digital Demand Generation
Corning Incorporated, Charlotte, North Carolina, United States, 28245
Marketing Specialist, Digital Demand Generation
Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.
Requisition Number: 71614
Job Purpose: The Marketing Specialist, Digital Demand Generation, will support the Digital Marketing Team in building compelling, digital stories via digital advertising and paid social media campaigns. They will support the development and execution of the omni‑channel digital strategy for our regional marketing teams and support the development of our digital editorial calendar to support Regional Marketing plans.
Key Responsibilities
Outbound Digital Demand Generation Marketing
Digital Advertising: Own and execute all global digital advertising within Google, Microsoft, YouTube, etc. Recommend strategy, messaging, and analyze reporting.
Paid Social Media: Own and execute global paid social media for LinkedIn via Sprinklr. Recommend strategy, messaging, and analyze reporting.
Audience Development: Utilize ZoomInfo to develop relevant audiences for digital campaigns.
Digital Messaging: Copy edit digital messages to ensure overall accuracy and consistency. Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful message.
Reporting & Accountability: Maintain digital campaign budgetary strategies while reporting on key results and ROAs metrics associated with work areas on a scheduled basis. Develop and maintain global digital marketing team reporting dashboards within Sprinklr.
Special Projects: Will be asked to contribute to and support additional strategic marketing initiatives as they emerge.
Education And Experience – Required
Bachelor’s degree in marketing, communications, business or related field with 3-5 years of experience in Digital Marketing.
Experience with social media (Sprinklr or similar database experience) and analytics (GA4 or similar database experience) platforms.
Ability to write optimized messages for different audiences, ensuring a ‘customer first’ approach, intuitively understanding what the audience needs to know and how they want to consume it.
Experience with telling a story using words, images, and/or video and an understanding of how to create content that draws an audience.
Creative and thoughtful with great powers of persuasion and presentation.
Education And Experience – Desired
Knowledge of Sprinklr, GA4, ZoomInfo and/or similar social media and analytics management platforms
Knowledge of Workfront or similar project management platforms
Understanding of database management
Consensus builder and collaborator
Passionate technologist
Project management
This position does not support immigration sponsorship.
The range for this position is $80,083.00 - $110,115.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
A job that shapes a life. Corning offers you the total package. Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.
Benefits
Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well.
We provide a 100% company-paid pension benefit with fixed contributions and matching 401(k) contributions totaling up to 12% of pay.
Health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP).
Recognition program to celebrate successes and reward colleagues who make exceptional contributions.
We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at accommodations@corning.com.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Glass, Ceramics and Concrete Manufacturing
Referrals increase your chances of interviewing at Corning Incorporated by 2x.
Get notified about new Marketing Specialist jobs in Charlotte, NC.
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Requisition Number: 71614
Job Purpose: The Marketing Specialist, Digital Demand Generation, will support the Digital Marketing Team in building compelling, digital stories via digital advertising and paid social media campaigns. They will support the development and execution of the omni‑channel digital strategy for our regional marketing teams and support the development of our digital editorial calendar to support Regional Marketing plans.
Key Responsibilities
Outbound Digital Demand Generation Marketing
Digital Advertising: Own and execute all global digital advertising within Google, Microsoft, YouTube, etc. Recommend strategy, messaging, and analyze reporting.
Paid Social Media: Own and execute global paid social media for LinkedIn via Sprinklr. Recommend strategy, messaging, and analyze reporting.
Audience Development: Utilize ZoomInfo to develop relevant audiences for digital campaigns.
Digital Messaging: Copy edit digital messages to ensure overall accuracy and consistency. Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful message.
Reporting & Accountability: Maintain digital campaign budgetary strategies while reporting on key results and ROAs metrics associated with work areas on a scheduled basis. Develop and maintain global digital marketing team reporting dashboards within Sprinklr.
Special Projects: Will be asked to contribute to and support additional strategic marketing initiatives as they emerge.
Education And Experience – Required
Bachelor’s degree in marketing, communications, business or related field with 3-5 years of experience in Digital Marketing.
Experience with social media (Sprinklr or similar database experience) and analytics (GA4 or similar database experience) platforms.
Ability to write optimized messages for different audiences, ensuring a ‘customer first’ approach, intuitively understanding what the audience needs to know and how they want to consume it.
Experience with telling a story using words, images, and/or video and an understanding of how to create content that draws an audience.
Creative and thoughtful with great powers of persuasion and presentation.
Education And Experience – Desired
Knowledge of Sprinklr, GA4, ZoomInfo and/or similar social media and analytics management platforms
Knowledge of Workfront or similar project management platforms
Understanding of database management
Consensus builder and collaborator
Passionate technologist
Project management
This position does not support immigration sponsorship.
The range for this position is $80,083.00 - $110,115.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
A job that shapes a life. Corning offers you the total package. Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.
Benefits
Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well.
We provide a 100% company-paid pension benefit with fixed contributions and matching 401(k) contributions totaling up to 12% of pay.
Health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP).
Recognition program to celebrate successes and reward colleagues who make exceptional contributions.
We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at accommodations@corning.com.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Glass, Ceramics and Concrete Manufacturing
Referrals increase your chances of interviewing at Corning Incorporated by 2x.
Get notified about new Marketing Specialist jobs in Charlotte, NC.
#J-18808-Ljbffr