Penn Station East Coast Subs
The Penn Station Marketing Manager’s role is to accelerate Penn Station’s growth by empowering 300+ locations with high-impact local marketing programs. Responsibilities for this role include developing and managing Penn Station’s turnkey local store marketing programs, managing a grand opening marketing systems and programs, and energizing Penn Station’s unit level catering business development efforts with meaningful support and materials.
Penn Station’s success depends on being more than just a restaurant, we aim to be a visible, active part of every community we serve. The Marketing Manager is responsible for enabling a culture committed to creating a strong local presence through marketing programs, community engagement, and omni-channel campaigns that drive awareness, traffic, and brand loyalty.
As a people-first brand rooted in hospitality, the marketing team works in-office to maximize collaboration and franchise support.
Key Responsibilities Local Store Marketing Platform, Program and Toolkit Ownership
Lead the development, deployment, and continuous improvement of Penn Station’s Local Store Marketing suite including strategic guidance, digital resource libraries, field marketing tools, sponsorship systems, and community activation materials.
Identify emerging needs in the field to create scalable programs, campaigns, and support models that address franchise opportunities including targeted media, sponsorships, catering growth, and grassroots activation strategies.
Create a strong foundation for enabling and supporting the local catering business development efforts of franchise owners.
Franchise Partner Coaching & Marketing Reviews
Facilitate recurring touchpoints with franchise owners to review their local marketing execution, evaluate campaign results, and identify opportunities to strengthen traffic and awareness based on market conditions and location lifecycle stage.
Serve as a coaching resource for franchise owners, helping them understand and optimize sales through third-party delivery platforms (DoorDash, Uber Eats, EZ Cater, Grubhub) providing guidance on best practices for in-platform advertising, promotions, and menu optimization to drive incremental sales.
Grand Opening Marketing Program Management
Lead the development, deployment, and continuous improvement of Penn Station’s store opening marketing program including strategic guidance, local store marketing, paid media, PR, and community engagement to drive awareness and traffic.
Coach and inspire franchise owners to introduce Penn Station to their local community with grassroots marketing tactics, sponsorships, and events to integrate the brand into the community.
Collaborate with the media, influencer, and PR agency teams ensuring maximum reach and engagement before, during, and after the launch.
Project Management
Both lead and partner with others to ensure effective project management for marketing initiatives, creating clear timelines, cross-functional alignment, and on-time delivery of campaigns and assets.
Manage multiple concurrent projects with strong attention to detail, using project management tools to track progress, identify roadblocks, and communicate updates to stakeholders.
Ensure timely franchisee communication related to marketing initiatives, providing clear documentation, and Q&A support throughout each project lifecycle.
Establish local marketing benchmarks and success standards based on measurable outcomes. Gather performance insights, develop case studies, and share best practices across the system to elevate franchise capability, confidence, and marketing ROI.
Required Experience
Direct experience influencing franchise owners in a multi‑unit franchise system with a track record of driving field adoption and improving local execution.
Proven local store marketing experience, including digital advertising, paid social, localized promotions, and evaluating offer performance; Canva or similar design tool proficiency strongly preferred.
Proven ability to evaluate store or market level investments (discounts, promotions, media, sponsorships) and perform cost‑benefit analysis to guide strategic decisions.
Knowledge and understanding of catering business development, and grand opening marketing campaigns.
Required Skills
Strong coaching and mentoring skills, with the ability to guide franchise owners and agency partners toward marketing best practices.
Excellent project management skills, able to manage multiple priorities and deliver on tight timelines.
Strong written and verbal communication skills, with the ability to simplify complex marketing concepts for diverse audiences.
Creative problem‑solver with a proactive approach to identifying opportunities and addressing challenges.
Collaborative team player comfortable working across marketing, IT, franchise development, and agency partners.
Detail-oriented with strong organizational skills and the ability to maintain accuracy across multiple projects.
Data‑driven mindset with the ability to interpret metrics and adjust strategies accordingly.
Competitive salary and performance-based bonuses.
Comprehensive health and wellness benefits.
Opportunities for professional growth and leadership development.
Why Join Penn Station?
Be part of a growing, dynamic restaurant brand with a strong franchise system.
Impact the business at scale by developing marketing programs that drive success across 320+ locations.
Work with passionate franchisees, helping them grow their business through effective local marketing.
Seniority level
Mid‑Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Restaurants
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Penn Station’s success depends on being more than just a restaurant, we aim to be a visible, active part of every community we serve. The Marketing Manager is responsible for enabling a culture committed to creating a strong local presence through marketing programs, community engagement, and omni-channel campaigns that drive awareness, traffic, and brand loyalty.
As a people-first brand rooted in hospitality, the marketing team works in-office to maximize collaboration and franchise support.
Key Responsibilities Local Store Marketing Platform, Program and Toolkit Ownership
Lead the development, deployment, and continuous improvement of Penn Station’s Local Store Marketing suite including strategic guidance, digital resource libraries, field marketing tools, sponsorship systems, and community activation materials.
Identify emerging needs in the field to create scalable programs, campaigns, and support models that address franchise opportunities including targeted media, sponsorships, catering growth, and grassroots activation strategies.
Create a strong foundation for enabling and supporting the local catering business development efforts of franchise owners.
Franchise Partner Coaching & Marketing Reviews
Facilitate recurring touchpoints with franchise owners to review their local marketing execution, evaluate campaign results, and identify opportunities to strengthen traffic and awareness based on market conditions and location lifecycle stage.
Serve as a coaching resource for franchise owners, helping them understand and optimize sales through third-party delivery platforms (DoorDash, Uber Eats, EZ Cater, Grubhub) providing guidance on best practices for in-platform advertising, promotions, and menu optimization to drive incremental sales.
Grand Opening Marketing Program Management
Lead the development, deployment, and continuous improvement of Penn Station’s store opening marketing program including strategic guidance, local store marketing, paid media, PR, and community engagement to drive awareness and traffic.
Coach and inspire franchise owners to introduce Penn Station to their local community with grassroots marketing tactics, sponsorships, and events to integrate the brand into the community.
Collaborate with the media, influencer, and PR agency teams ensuring maximum reach and engagement before, during, and after the launch.
Project Management
Both lead and partner with others to ensure effective project management for marketing initiatives, creating clear timelines, cross-functional alignment, and on-time delivery of campaigns and assets.
Manage multiple concurrent projects with strong attention to detail, using project management tools to track progress, identify roadblocks, and communicate updates to stakeholders.
Ensure timely franchisee communication related to marketing initiatives, providing clear documentation, and Q&A support throughout each project lifecycle.
Establish local marketing benchmarks and success standards based on measurable outcomes. Gather performance insights, develop case studies, and share best practices across the system to elevate franchise capability, confidence, and marketing ROI.
Required Experience
Direct experience influencing franchise owners in a multi‑unit franchise system with a track record of driving field adoption and improving local execution.
Proven local store marketing experience, including digital advertising, paid social, localized promotions, and evaluating offer performance; Canva or similar design tool proficiency strongly preferred.
Proven ability to evaluate store or market level investments (discounts, promotions, media, sponsorships) and perform cost‑benefit analysis to guide strategic decisions.
Knowledge and understanding of catering business development, and grand opening marketing campaigns.
Required Skills
Strong coaching and mentoring skills, with the ability to guide franchise owners and agency partners toward marketing best practices.
Excellent project management skills, able to manage multiple priorities and deliver on tight timelines.
Strong written and verbal communication skills, with the ability to simplify complex marketing concepts for diverse audiences.
Creative problem‑solver with a proactive approach to identifying opportunities and addressing challenges.
Collaborative team player comfortable working across marketing, IT, franchise development, and agency partners.
Detail-oriented with strong organizational skills and the ability to maintain accuracy across multiple projects.
Data‑driven mindset with the ability to interpret metrics and adjust strategies accordingly.
Competitive salary and performance-based bonuses.
Comprehensive health and wellness benefits.
Opportunities for professional growth and leadership development.
Why Join Penn Station?
Be part of a growing, dynamic restaurant brand with a strong franchise system.
Impact the business at scale by developing marketing programs that drive success across 320+ locations.
Work with passionate franchisees, helping them grow their business through effective local marketing.
Seniority level
Mid‑Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Restaurants
#J-18808-Ljbffr