BSN SPORTS is hiring: Marketing Specialist, Fashion in Memphis

VARSITY SPIRIT, A VARSITY BRANDS COMPANY – The Driving Force in Spirit Across Cheer, Dance, Band, and Yearbook For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts, and yearbook. Focused on safety, entertainment, and traditional school leadership, our 5,000+ employees celebrate school spirit and innovate apparel, camps, clinics, competitions, and yearbook. We impact more than a million athletes each year.

Commitment to Safety

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. We are committed to creating a safe and positive environment for participants’ physical, emotional, and social development, and we maintain a zero tolerance for abuse. We report all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

Job Details

• Work Type: Hybrid (Monday‑Thursday in‑office; Friday remote)
• Location: Memphis, TN
• Travel: Required; attendance at events, photoshoots, training, and travel may include overnight stays.

How You Will Make An Impact

As the Marketing Specialist – Fashion, you will be the execution engine behind Varsity Spirit Fashion (VSF), Varsity All Star Fashion (VASF), and Varsity Performing Arts (VPA) marketing efforts. You’ll manage the marketing assets that bring our campaigns, events, and content to life.

Responsibilities

• Own tactical execution of marketing assets and launch timelines for catalog and product launches
• Maintain and update fashion‑related web pages across various domains, including B2B and D2C sites
• Coordinate development of print advertising assets for multiple catalogs and tradeshows
• Build and help manage lead forms, surveys, and QR codes to support campaigns, events, and sales team requests
• Partner with the email team to develop compelling B2B and D2C promotion content and nurture campaigns
• Coordinate with cross‑functional partners to keep project timelines, deliverables, and creative assets on track
• Support social content development and execution for Varsity Performing Arts, ensuring alignment with brand voice and campaign priorities
• Assist in planning and logistics for fashion‑related events, tradeshows, and photoshoots, including casting calls, model coordination, and giveaway/signage ordering
• Oversee timelines and manage deliverables for digital advertising assets across multiple competitions
• Assist with influencer and content creator coordination, including briefs, project communication, and fulfillment
• Coordinate with internal stakeholders and creative partners to ensure smooth project handoffs and timely execution
• Provide support for sales resources, asset development, and other special projects as assigned
• Collaborate with sponsorships team to enhance partnership assets and identify new partnership opportunities

Qualifications

• Strong organizational and project management skills; ability to juggle multiple deadlines in a fast‑paced environment
• Excellent communication skills and attention to detail; ability to refine copy for email, web, and event assets
• Familiarity with marketing tools such as ESPs, lead form builders, or website CMS (WordPress experience a plus); training can be provided
• Self‑starter with initiative to run projects and problem‑solve independently while collaborating as part of a team
• Comfortable building relationships and communicating across teams, from creative design to event operations
• Knowledge of or passion for cheer, dance, or band is a plus but not required

Education & Experience

• Bachelor’s degree in Marketing, Communications, or related field (preferred)
• 1–3 years of experience in marketing, project coordination, or related field

Physical Requirements

This job operates in a professional office environment. The role is largely sedentary, requiring the ability to sit or stand for long periods, attend meetings, and use office equipment (PC, laptop, telephone).

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution / FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company‑paid Life, AD&D, and Short‑Term Disability
• Generous Paid Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks, including discounts on personal apparel and equipment

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.