Onward Search
Director of Public Relations (direct hire)
Onward Search, Dallas, Texas, United States, 75215
Director of Public Relations (direct hire)
This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $120,000.00/yr - $140,000.00/yr
Recruitment Director ️ AI / Design / Content / Marketing ️ Placing the best talent with top brands and agencies Overview
One of our clients in the Dallas, TX area seeks a
Director of Public Relations
to elevate brand visibility, protect reputation, and align communications with growth objectives.
This role partners with Marketing & Communications leadership and cross-functional teams to drive proactive media, issues management, and executive thought leadership across a large U.S. footprint. Culture is energetic and purpose-driven, with a mission to help people live healthier, more active lives.
Type: Direct hire, Hybrid
Schedule: Regular business hours weekly
Director of Public Relations Requirements
Bachelor’s degree in Public Relations, Communications, Journalism, or related field
8 to 10 years
(up to 12 years max) of progressive PR/communications or corporate reputation experience; strong tenure preferred or clear rationale for short stints
Proven media relations experience and proficiency in
AP Style writing
Track record developing and executing PR strategies for
consumer brands; multi-location services or retail preferred
Exceptional writing, editing, and strategic storytelling; meticulous attention to detail
Ability to influence at all levels and build relationships across departments and with agencies
Experience managing PR agencies, tools, platforms, vendors, and reporting on ROI
Comfortable in fast-paced, high-growth settings; effective with hybrid teams
Proficiency with
Microsoft Office
(Outlook, Word, Excel)
Background or strong personal interest in fitness, wellness, or active lifestyle preferred
Director of Public Relations Duties
Develop and execute external communications and media relations strategies aligned to business goals
Lead and optimize PR agency partnerships for planning, execution, measurement, and performance
Manage proactive PR, rapid response, issues, and crisis communications protocols
Monitor media coverage, sentiment, and trends to identify risks and opportunities
Partner with Social Media leadership to ensure message consistency and manage reputational matters across channels
Coordinate media inquiries, interviews, speaking engagements, awards, and community outreach with internal stakeholders
Review and approve press materials including releases, media alerts, talking points, and briefings
Manage speaker bureau and build executive visibility and thought leadership
Collaborate with Operations, Fitness Programming, Risk & Compliance, and Growth & Planning to craft aligned messages
Oversee PR tools and vendor relationships; manage budget and report monthly, quarterly, and annually on outcomes
Seniority level Director
Employment type Full-time
Job function Public Relations
Industries: Wellness and Fitness Services, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry
Referrals increase your chances of interviewing at Onward Search by 2x
Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Get notified about new Director of Public Relations jobs in
Dallas, TX .
#J-18808-Ljbffr
Base pay range $120,000.00/yr - $140,000.00/yr
Recruitment Director ️ AI / Design / Content / Marketing ️ Placing the best talent with top brands and agencies Overview
One of our clients in the Dallas, TX area seeks a
Director of Public Relations
to elevate brand visibility, protect reputation, and align communications with growth objectives.
This role partners with Marketing & Communications leadership and cross-functional teams to drive proactive media, issues management, and executive thought leadership across a large U.S. footprint. Culture is energetic and purpose-driven, with a mission to help people live healthier, more active lives.
Type: Direct hire, Hybrid
Schedule: Regular business hours weekly
Director of Public Relations Requirements
Bachelor’s degree in Public Relations, Communications, Journalism, or related field
8 to 10 years
(up to 12 years max) of progressive PR/communications or corporate reputation experience; strong tenure preferred or clear rationale for short stints
Proven media relations experience and proficiency in
AP Style writing
Track record developing and executing PR strategies for
consumer brands; multi-location services or retail preferred
Exceptional writing, editing, and strategic storytelling; meticulous attention to detail
Ability to influence at all levels and build relationships across departments and with agencies
Experience managing PR agencies, tools, platforms, vendors, and reporting on ROI
Comfortable in fast-paced, high-growth settings; effective with hybrid teams
Proficiency with
Microsoft Office
(Outlook, Word, Excel)
Background or strong personal interest in fitness, wellness, or active lifestyle preferred
Director of Public Relations Duties
Develop and execute external communications and media relations strategies aligned to business goals
Lead and optimize PR agency partnerships for planning, execution, measurement, and performance
Manage proactive PR, rapid response, issues, and crisis communications protocols
Monitor media coverage, sentiment, and trends to identify risks and opportunities
Partner with Social Media leadership to ensure message consistency and manage reputational matters across channels
Coordinate media inquiries, interviews, speaking engagements, awards, and community outreach with internal stakeholders
Review and approve press materials including releases, media alerts, talking points, and briefings
Manage speaker bureau and build executive visibility and thought leadership
Collaborate with Operations, Fitness Programming, Risk & Compliance, and Growth & Planning to craft aligned messages
Oversee PR tools and vendor relationships; manage budget and report monthly, quarterly, and annually on outcomes
Seniority level Director
Employment type Full-time
Job function Public Relations
Industries: Wellness and Fitness Services, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry
Referrals increase your chances of interviewing at Onward Search by 2x
Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Get notified about new Director of Public Relations jobs in
Dallas, TX .
#J-18808-Ljbffr