Manscaped
Senior Retail & eCommerce Marketing Manager
Manscaped, San Diego, California, United States, 92189
Position Title:
Senior Retail & eCommerce Marketing Manager
Who We Are MANSCAPED is a leading mens grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self‑care routine for men. What began as the category creator of below‑the‑waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target, Walmart, and Best Buy. As a company, we are more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people‑centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well‑being of each individual on our team.
Who We’re Looking For Reporting to the Associate Director, Global Retail & eCommerce Marketing, we’re seeking a Senior Retail & eCommerce Marketing Manager to own paid retail media activations and digital shelf performance across the MANSCAPED retail footprint. This leader will play a pivotal role in driving visibility, conversion, and brand consistency across omnichannel retail and retailer media network (RMN) platforms. The role will oversee retail media strategy, execution, and optimization partnering closely with our agency, sales, and creative teams to deliver measurable growth across key accounts including Target, Walmart, Costco, Best Buy, and assisting with Amazon. The ideal candidate is a strategic and hands‑on marketer with deep retail expertise, paid media and strong analytical capabilities, and a proven ability to turn data and insights into impactful marketing actions.
Keys to Success As a member of the Marketing team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long‑term Company vision and the short‑term Company targets. You are expected to align on these goals with your manager and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.
Responsibilities
Own and lead the paid retail media strategy and execution across key partners (Target Roundel, Walmart Connect, Costco Media, Best Buy Ads, and others), managing full‑funnel activations that drive awareness, traffic, and conversion
Oversee agency partners to ensure campaigns are optimized against KPIs, budgets are maximized efficiently, and performance insights are clearly communicated to internal stakeholders
Develop test‑and‑learn strategies to continuously improve ROAS, creative effectiveness, and audience targeting across RMNs and other paid retail channels
Own digital shelf optimization across all retailer.com platforms, ensuring best‑in‑class content, SEO, Q&A management, and ratings & reviews coverage
Manage Syndigo and Bazaarvoice platforms to ensure timely syndication of assets, accurate product representation, and strong review health that supports conversion
Collaborate cross‑functionally with Sales, Creative, Digital, and Retail Operations teams to ensure brand consistency and alignment across all touchpoints
Provide leadership and mentorship to supporting team members and agency partners, fostering a culture of collaboration, accountability, and innovation
Support Marketplace and Amazon initiatives, including paid media and content optimizations, to ensure consistent omnichannel presence
Deliver performance recaps, insights, and recommendations to leadership to inform future strategies and budget allocation
Other duties as required
Qualifications
Bachelors degree in Marketing, Business, or related field
6+ years of experience in retail, paid media, digital media, or eCommerce, preferably with CPG or omnichannel brands
Proven track record owning and optimizing paid retail media campaigns across multiple RMNs (e.g., Walmart Connect, Roundel, Instacart Ads, Costco Media)
Expertise in digital shelf management, PDP optimization, SEO for retail, Q&A management, and ratings and reviews strategy
Proficiency with Syndigo, Bazaarvoice, and Amazon Seller/Vendor Central tools
Ability to work closely with Creative and Production teams to coordinate assets and ensure compliance
Strong analytical skills with the ability to translate data into actionable insights to improve results
Exceptional project management and organizational skills; able to manage multiple priorities in a fast‑paced environment
Excellent communication and project management skills
Experience managing external agency partners and driving collaboration across media and analytics team
Benefits
Take time to find balance and rejuvenate your senses. Enjoy a generous
20 accrued vacation days per year
to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work‑life balance.
Health comes first, always. We provide 40 hours of
paid sick leave
annually, ensuring you can take the time you need to recover.
Your mental health matters. Take 3
paid mental health days
to recharge and take care of your emotional well‑being.
We offer
9 paid holidays
throughout the year (including your birthday!) to give you the opportunity to celebrate important moments and take a break from work.
Let us take the guess work out of retirement planning with our
employee 401(k) plan and company match .
Some call it
pet insurance,
we call it Paws & Claws coverage. Our plan helps you take of your furry family members, giving you peace of mind.
Our comprehensive
life insurance, AD&D and long‑term disability
coverage provide financial security for you and your family in case of unexpected events.
Access comprehensive
medical, dental, and vision
insurance plans, along with
Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) , ensuring you and your family are well‑covered.
If you're facing life's challenges, our confidential
Employee Assistance Program
offers resources to help you navigate them.
Add a layer of protection from the unexpected costs of emergencies and unexpected illnesses. Enrollment in our
accident and critical illness
plans can provide financial support during the most difficult of times.
We are a remote‑first employer. You will receive a
monthly utility allowance
to help cover the costs of Wifi and phone usage.
Enjoy a
generous discount on our products
as part of our employee discount program, making holiday and birthday shopping a breeze.
Participate in our exciting
wellness challenges
designed to promote a healthy and active lifestyle. From step competitions to mindfulness sessions, join your colleagues in fun and motivating activities that boost your physical and mental well‑being.
We support our families by offering
paid parental leave
to support you during a pivotal time in your life, adding to the family!
We like to cheer each other on. Our regular
recognition initiatives
ensure you are acknowledged for your hard work and achievements.
We encourage community involvement by offering
one paid volunteer day
per year, allowing you to support a cause that means the most to you.
We are a
certified Great Place to Work , growing rapidly and offering incredible opportunities for advancement. Join us and be part of an exciting journey with a company that values its employees.
Compensation Range: $125,000—$135,000 USD
Equal Opportunity Employer, including disability/protected veterans
PI279569249
#J-18808-Ljbffr
Senior Retail & eCommerce Marketing Manager
Who We Are MANSCAPED is a leading mens grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self‑care routine for men. What began as the category creator of below‑the‑waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target, Walmart, and Best Buy. As a company, we are more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people‑centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well‑being of each individual on our team.
Who We’re Looking For Reporting to the Associate Director, Global Retail & eCommerce Marketing, we’re seeking a Senior Retail & eCommerce Marketing Manager to own paid retail media activations and digital shelf performance across the MANSCAPED retail footprint. This leader will play a pivotal role in driving visibility, conversion, and brand consistency across omnichannel retail and retailer media network (RMN) platforms. The role will oversee retail media strategy, execution, and optimization partnering closely with our agency, sales, and creative teams to deliver measurable growth across key accounts including Target, Walmart, Costco, Best Buy, and assisting with Amazon. The ideal candidate is a strategic and hands‑on marketer with deep retail expertise, paid media and strong analytical capabilities, and a proven ability to turn data and insights into impactful marketing actions.
Keys to Success As a member of the Marketing team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long‑term Company vision and the short‑term Company targets. You are expected to align on these goals with your manager and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.
Responsibilities
Own and lead the paid retail media strategy and execution across key partners (Target Roundel, Walmart Connect, Costco Media, Best Buy Ads, and others), managing full‑funnel activations that drive awareness, traffic, and conversion
Oversee agency partners to ensure campaigns are optimized against KPIs, budgets are maximized efficiently, and performance insights are clearly communicated to internal stakeholders
Develop test‑and‑learn strategies to continuously improve ROAS, creative effectiveness, and audience targeting across RMNs and other paid retail channels
Own digital shelf optimization across all retailer.com platforms, ensuring best‑in‑class content, SEO, Q&A management, and ratings & reviews coverage
Manage Syndigo and Bazaarvoice platforms to ensure timely syndication of assets, accurate product representation, and strong review health that supports conversion
Collaborate cross‑functionally with Sales, Creative, Digital, and Retail Operations teams to ensure brand consistency and alignment across all touchpoints
Provide leadership and mentorship to supporting team members and agency partners, fostering a culture of collaboration, accountability, and innovation
Support Marketplace and Amazon initiatives, including paid media and content optimizations, to ensure consistent omnichannel presence
Deliver performance recaps, insights, and recommendations to leadership to inform future strategies and budget allocation
Other duties as required
Qualifications
Bachelors degree in Marketing, Business, or related field
6+ years of experience in retail, paid media, digital media, or eCommerce, preferably with CPG or omnichannel brands
Proven track record owning and optimizing paid retail media campaigns across multiple RMNs (e.g., Walmart Connect, Roundel, Instacart Ads, Costco Media)
Expertise in digital shelf management, PDP optimization, SEO for retail, Q&A management, and ratings and reviews strategy
Proficiency with Syndigo, Bazaarvoice, and Amazon Seller/Vendor Central tools
Ability to work closely with Creative and Production teams to coordinate assets and ensure compliance
Strong analytical skills with the ability to translate data into actionable insights to improve results
Exceptional project management and organizational skills; able to manage multiple priorities in a fast‑paced environment
Excellent communication and project management skills
Experience managing external agency partners and driving collaboration across media and analytics team
Benefits
Take time to find balance and rejuvenate your senses. Enjoy a generous
20 accrued vacation days per year
to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work‑life balance.
Health comes first, always. We provide 40 hours of
paid sick leave
annually, ensuring you can take the time you need to recover.
Your mental health matters. Take 3
paid mental health days
to recharge and take care of your emotional well‑being.
We offer
9 paid holidays
throughout the year (including your birthday!) to give you the opportunity to celebrate important moments and take a break from work.
Let us take the guess work out of retirement planning with our
employee 401(k) plan and company match .
Some call it
pet insurance,
we call it Paws & Claws coverage. Our plan helps you take of your furry family members, giving you peace of mind.
Our comprehensive
life insurance, AD&D and long‑term disability
coverage provide financial security for you and your family in case of unexpected events.
Access comprehensive
medical, dental, and vision
insurance plans, along with
Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) , ensuring you and your family are well‑covered.
If you're facing life's challenges, our confidential
Employee Assistance Program
offers resources to help you navigate them.
Add a layer of protection from the unexpected costs of emergencies and unexpected illnesses. Enrollment in our
accident and critical illness
plans can provide financial support during the most difficult of times.
We are a remote‑first employer. You will receive a
monthly utility allowance
to help cover the costs of Wifi and phone usage.
Enjoy a
generous discount on our products
as part of our employee discount program, making holiday and birthday shopping a breeze.
Participate in our exciting
wellness challenges
designed to promote a healthy and active lifestyle. From step competitions to mindfulness sessions, join your colleagues in fun and motivating activities that boost your physical and mental well‑being.
We support our families by offering
paid parental leave
to support you during a pivotal time in your life, adding to the family!
We like to cheer each other on. Our regular
recognition initiatives
ensure you are acknowledged for your hard work and achievements.
We encourage community involvement by offering
one paid volunteer day
per year, allowing you to support a cause that means the most to you.
We are a
certified Great Place to Work , growing rapidly and offering incredible opportunities for advancement. Join us and be part of an exciting journey with a company that values its employees.
Compensation Range: $125,000—$135,000 USD
Equal Opportunity Employer, including disability/protected veterans
PI279569249
#J-18808-Ljbffr