BluZinc
Senior Digital Marketing Manager Director Email SMS Retention Lifecycle
BluZinc, Rochester, New York, United States
Senior Lifecycle Marketing Manager
Advisory, Executive Search, Senior Appointments, Interim Management Consultants
Senior Digital Marketing Manager / Lifecycle job opening for a Miami Fort Lauderdale founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue over the last few years investing for continued global growth.
Your expertise must include Klaviyo, Email, CRM, SMS, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise. Depending on experience, base compensation $140K-$170K + bonus + benefits.
Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.
You’ll architect intelligent, behavior-based messaging flows that engage customers at every stageonboarding, first purchase, repeat, cross-sell, reactivationmaximizing LTV while minimizing fatigue.
What You’ll Do
Lead the end-to-end lifecycle strategy and automation roadmap
Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze / Airship, or similar platforms
Implement real-time data triggers and advanced segmentation
Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
Design and run A / B tests, optimizing open rate, CVR, RPR, and LTV
Own platform performance reporting, journey audits, and continuous improvement cycles
What You Bring
6+ years in retention / lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
Proven success scaling personalized multi-channel journeys
Deep knowledge of platforms like Klaviyo, Attentive, PostPilotand ideally Braze or Airship
Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
Comfortable building systems that integrate CRM, CDP, and data warehouse insights
Excellent project management and cross-functional collaboration chops
You've worked with subscription, mobile-first, or physical / digital hybrid products.
This is your chance to build the future of lifecycle marketing in a fast-paced, collaborative environment. If you're passionate about creating connected customer experiences that drive real business growth, we want to hear from you.
#J-18808-Ljbffr
Advisory, Executive Search, Senior Appointments, Interim Management Consultants
Senior Digital Marketing Manager / Lifecycle job opening for a Miami Fort Lauderdale founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue over the last few years investing for continued global growth.
Your expertise must include Klaviyo, Email, CRM, SMS, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise. Depending on experience, base compensation $140K-$170K + bonus + benefits.
Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.
You’ll architect intelligent, behavior-based messaging flows that engage customers at every stageonboarding, first purchase, repeat, cross-sell, reactivationmaximizing LTV while minimizing fatigue.
What You’ll Do
Lead the end-to-end lifecycle strategy and automation roadmap
Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze / Airship, or similar platforms
Implement real-time data triggers and advanced segmentation
Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
Design and run A / B tests, optimizing open rate, CVR, RPR, and LTV
Own platform performance reporting, journey audits, and continuous improvement cycles
What You Bring
6+ years in retention / lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
Proven success scaling personalized multi-channel journeys
Deep knowledge of platforms like Klaviyo, Attentive, PostPilotand ideally Braze or Airship
Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
Comfortable building systems that integrate CRM, CDP, and data warehouse insights
Excellent project management and cross-functional collaboration chops
You've worked with subscription, mobile-first, or physical / digital hybrid products.
This is your chance to build the future of lifecycle marketing in a fast-paced, collaborative environment. If you're passionate about creating connected customer experiences that drive real business growth, we want to hear from you.
#J-18808-Ljbffr