Tata Consultancy Services is hiring: Creative Director, Copywriter in New York

Creative Director, Copywriter – TCS Interactive Team: Creative (Brand + Experience) | Reports to: Group Creative Director This role is for creatives who refuse to choose between craft and performance. TCS Interactive pairs enterprise‑grade engineering with world‑class creativity. We turn the systems clients already run—data, personalization, AI—into brand platform ideas that earn attention and drive outcomes. Our ambition: work that wins Lions for craft and Effies for performance. You'll be part of the founding creative team building something new. Working directly with our Group Creative Directors, you'll be hands‑on across breakthrough brand campaigns and shippable digital experiences. You're the maker‑leader: leading concepting sessions, crafting the work yourself, and raising the bar for the team around you. This is a builder role. You'll have direct mentorship from senior leadership, access to engineering firepower most agencies can't touch, and real input into how we work. The tradeoff: you're building the practice while producing the work. High output, high growth, high visibility. Craft & Execution Generate high‑volume concepts that ladder to the organizing idea: from brand platform through to social, activation, and product flows. Own craft execution: write scripts, art‑direct shoots, direct interactive experiences, cut social edits. Fluency in generative‑AI tools is a big plus. You’re hands‑on until the work ships. Present work internally and to clients with clarity and conviction; defend creative decisions and incorporate feedback without losing the idea. Use contemporary tools to move fast: boards, Figma prototypes, gen‑AI exploration. Know when to polish for craft and when to ship for speed. Build reusable systems as you go: design templates, tone guides, motion patterns. Make the next round easier and smarter. Digital & Interactive Direct the creation of end‑to‑end digital experiences (web/app/email) that extend the brand platform; collaborate with UX, product, and engineering to ship. Ensure interaction craft matters: motion quality, accessibility, responsive behavior, performance optimisation. Connect creative choices to business outcomes: click‑through, conversion, engagement. Learn what works and iterate. Collaboration & Growth Partner with Strategy, Production, and Engineering to scope work, manage timelines, and ship on schedule. Contribute to team rituals, creative standards, and new‑business efforts; help shape how this team works. Mentor junior creatives; create an environment where people do their best work. Qualifications 6–10 years at agencies or studios that win, with 2+ years leading work as a CD or ACD. Portfolio of recognised brand campaigns and shipped digital work; show ideas that moved the needle culturally or commercially. Led projects from brief to launch: concepting → production → delivery → optimisation. Collaborated across disciplines (strategy, UX, engineering, production) to bring integrated ideas to life. Presented work to clients and stakeholders; you can tell the story of the idea and bring people along. You've been the lead creative on work that shipped. Not just pitched. You’ll Thrive Here If You’ve worked in regulated categories where every word gets lawyered (finance, healthcare, pharma, gen‑AI). You’ve designed and shipped digital experiences, not just concepted them. You love the making as much as the thinking. You’ve built a case study from scratch and walked a room through it. You’re energized by feedback, iteration, and building something new— not just maintaining what exists. Location & Compensation New York, NY – Onsite Salary Range: $176,800 – $225,000 per year Seniority Level: Director | Employment Type: Full‑time | Job Function: Design, Art/Creative, and Information Technology | Industries: IT Services and IT Consulting #J-18808-Ljbffr In Summary: TCS Interactive pairs enterprise‑grade engineering with world‑class creativity . You'll be hands‑on across breakthrough brand campaigns and shippable digital experiences . You're the maker‑leader: leading concepting sessions, crafting the work yourself, raising the bar for the team around you . En Español: Director Creativo, Copywriter Equipo Interactivo de TCS: Creative (Marca + Experiencia) ▷ Reportaje a: Group Creative Director Este papel es para creativos que se niegan a elegir entre la artesanía y el rendimiento. TCS Interactive empareja ingeniería de nivel empresarial con la creatividad de clase mundial. Convertimos los clientes de sistemas ya ejecutando datos, personalización, AIen ideas de plataformas de marca que ganan atención e impulsan resultados. Nuestra ambición: trabajo que gana Lions for Craft y Efficiency for Performance. Serás parte del equipo creativo fundador construyendo algo nuevo. Trabajando directamente con nuestros directores de grupo, estarás en contacto directo con las campañas de marca innovadoras y experiencias digitales lanzables. Eres el líder de acceso al concepto: generar sesiones, crear tu propio negocio y editar la barra de trabajo para el equipo. Esta es una idea de creación de productos de alta calidad. Tenemos un enfoque en desarrollar nuevas tecnologías sociales, así como las herramientas de desarrollo de las artes marcas. Presentar el trabajo internamente y a los clientes con claridad y convicción; defender decisiones creativas e incorporar retroalimentación sin perder la idea. Utilice herramientas contemporáneas para moverse rápidamente: tablas, prototipos de Figma, exploración gen-AI. Saber cuándo pulir para artesanía y cuándo enviar para velocidad. Construir sistemas reutilizables mientras avanzas: plantillas de diseño, guías de tono, patrones de movimiento. Hacer que la próxima ronda sea más fácil e inteligente. Digital & Interactive Direct crea experiencias digitales de extremo a extremo (web / aplicación / correo electrónico) que amplíen la plataforma de marca; colabore con UX, producto e ingeniería al envío. Asegurar las cuestiones de interacción: calidad del movimiento, accesibilidad, comportamiento responsivo, creación de breves opciones de negocio: Capa de producción, conversión, entrega de datos digitales. ¿Qué es lo que se necesita? Colaboró a través de disciplinas (estrategia, UX, ingeniería, producción) para dar vida a ideas integradas. Trabajo presentado a clientes y partes interesadas; usted puede contar la historia de la idea y traer gente junto. Usted ha sido el líder creativo en los trabajos que se enviaron. No sólo lanzado. Usted prosperará aquí si ha trabajado en categorías reguladas donde cada palabra es abogada (finanzas, atención médica, farmacéutica, gen-AI). Ha diseñado y entregado experiencias digitales, no solo concebido ellos. Le encanta hacer tanto como pensar.