Social Media & Influencer Manager Job at Last Crumb in New York

Position Title: Social Media & Influencer Manager Reports To: Head of Business Operations Position Type: Full-Time, Exempt Compensation: $70,000 Benefits: Medical, Dental, Vision, Life, Generous (4-Weeks) PTO, Accrued Sick-Time Location: Brooklyn, NY, Full-Time In-Office About Last Crumb Position Summary Key Responsibilities Build and maintain a multi-platform social media strategy (Instagram, TikTok, Threads, Twitter/X, LinkedIn, YouTube, Broadcast Channel). Maintain a dynamic content calendar tied to product drops, collabs, and brand moments. Lead ideation for content pillars, brand tone, and social campaigns. Produce and publish content including: Daily Instagram Stories and Broadcast Channel content Weekly posts on Threads, LinkedIn, and Twitter/X Capture and edit original photo and video at activations, test kitchen sessions, and other brand-relevant events. Recut and repurpose at least two pieces of UGC or legacy content per week in platform-native formats. Influencer & Creator Management Identify and vet culturally relevant influencers and creators aligned with Last Crumb’s bold, elevated brand. Cultivate and manage influencer relationships; maintain a strong pipeline of partners. Oversee all gifting logistics—outreach, address collection, shipping coordination, and delivery confirmation. Track influencer activity to ensure content is timely, properly tagged, and on-brand. Develop creative influencer collabs that drive buzz (taste tests, lo-fi stunts, UGC series). Align influencer outreach with social launches, campaigns, and tentpole brand moments. Community & Engagement Partner with the Community Manager to ensure timely, on-brand responses to DMs, comments, and tags. Repost UGC and customer content weekly; spotlight superfans and amplify community voices. Engage daily with followers through comments, DMs, polls, and replies to foster brand affinity. Suggest and experiment with growth hacks and emerging trends to expand reach and relevance. General Marketing Campaign & Brand Support Identify the content needs in the marketing calendar and ensure assets are ready for every new launch. Assist in planning and executing campaigns for product drops, collaborations, and seasonal content. Work cross-functionally to ensure influencer and social engagement supports broader marketing goals. Analytics & Reporting Deliver monthly performance reports including: Top-performing content Platform-specific engagement trends Influencer post performance and ROI Strategic recommendations for content optimization Qualifications 3+ years experience in similar role Proven ability to create and edit engaging photo and video content for multiple platforms Strong copywriting skills with a bold, witty voice that fits Last Crumb’s “never boring” brand Experience identifying, negotiating, and managing influencer relationships Strong project management and organizational skills; comfortable juggling multiple deadlines Proficiency with social scheduling and analytics tools Flexible, collaborative, and comfortable in a fast-paced, creative environment Core Competencies Start-up, scrappy, no job too small mindset Team-oriented and dependable with a strong work ethic Adaptable, detail-oriented, and able to thrive in a dynamic environment Commitment to delivering high-quality service and product presentation Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Food and Beverage Services #J-18808-Ljbffr