PTC
Principal Growth Marketing Specialist – PT
Join PT, a global leader in technology that seamlessly blends the physical and digital worlds to empower businesses worldwide.
Overview The Principal Growth Marketing Specialist will join the Transactional Marketing team as the first dedicated e‑commerce marketing professional. This role champions the company's online sales and presence, driving revenue growth and maintaining a competitive edge in the evolving digital marketplace.
Key Responsibilities
Develop and execute comprehensive e‑commerce marketing strategies to drive customer acquisition, optimize conversion rates, and increase brand visibility across all digital channels.
Lead targeted digital marketing campaigns, including outbound emails, PPC, display ads, remarketing, and social media to drive commercial leads, increase traffic, and boost conversion rates.
Manage and optimize SEO and SEM strategies to enhance organic and paid search performance, ensuring high visibility for products on search engines.
Design lead generation and nurturing strategies that align with sales and business goals.
Collaborate closely with product and cross‑functional marketing teams to develop content that resonates for both new prospects (seat expansion) and existing customers (upsell/cross‑sell).
Analyze KPIs such as website traffic, conversion rates, sales, and customer behavior to continuously optimize campaigns.
Monitor and report on e‑commerce performance metrics, including sales, conversion rates, and ROI on digital marketing campaigns.
Align e‑commerce initiatives with channel marketing and ISS teams to ensure constructive collaboration and maximize overall marketing impact.
Required Skills and Qualifications
Bachelor’s degree in marketing, business, or a related field.
Minimum 3‑5 years experience in e‑commerce marketing, preferably within the B2B software or SaaS industry.
Strong understanding of digital marketing techniques, including SEO, SEM, paid advertising, email marketing, and content marketing.
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Ability to work independently while collaborating effectively in a team environment.
Preferred Skills and Qualifications
In‑depth understanding of the B2B buyer’s journey, lead generation strategies, and sales funnel management.
Familiarity with e‑commerce trends, including personalization, AI‑driven shopping experiences, and chatbots.
Analytical mindset with the ability to derive actionable insights from data.
Effective communication and organizational skills.
Proactive self‑starter who is eager to take ownership and drive results.
Compensation and Benefits Anticipated annual salary range: $107,000 – $132,000. Performance‑based bonuses and equity opportunities may also be available. Employees have full access to medical, dental, vision, life, disability coverage, paid time off, tuition reimbursement, 401(k) match, flexible spending accounts, and commuter subsidies where applicable.
Equal Opportunity Employer PTC believes in diversity and is an Equal Opportunity Employer. We welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws.
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Overview The Principal Growth Marketing Specialist will join the Transactional Marketing team as the first dedicated e‑commerce marketing professional. This role champions the company's online sales and presence, driving revenue growth and maintaining a competitive edge in the evolving digital marketplace.
Key Responsibilities
Develop and execute comprehensive e‑commerce marketing strategies to drive customer acquisition, optimize conversion rates, and increase brand visibility across all digital channels.
Lead targeted digital marketing campaigns, including outbound emails, PPC, display ads, remarketing, and social media to drive commercial leads, increase traffic, and boost conversion rates.
Manage and optimize SEO and SEM strategies to enhance organic and paid search performance, ensuring high visibility for products on search engines.
Design lead generation and nurturing strategies that align with sales and business goals.
Collaborate closely with product and cross‑functional marketing teams to develop content that resonates for both new prospects (seat expansion) and existing customers (upsell/cross‑sell).
Analyze KPIs such as website traffic, conversion rates, sales, and customer behavior to continuously optimize campaigns.
Monitor and report on e‑commerce performance metrics, including sales, conversion rates, and ROI on digital marketing campaigns.
Align e‑commerce initiatives with channel marketing and ISS teams to ensure constructive collaboration and maximize overall marketing impact.
Required Skills and Qualifications
Bachelor’s degree in marketing, business, or a related field.
Minimum 3‑5 years experience in e‑commerce marketing, preferably within the B2B software or SaaS industry.
Strong understanding of digital marketing techniques, including SEO, SEM, paid advertising, email marketing, and content marketing.
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Ability to work independently while collaborating effectively in a team environment.
Preferred Skills and Qualifications
In‑depth understanding of the B2B buyer’s journey, lead generation strategies, and sales funnel management.
Familiarity with e‑commerce trends, including personalization, AI‑driven shopping experiences, and chatbots.
Analytical mindset with the ability to derive actionable insights from data.
Effective communication and organizational skills.
Proactive self‑starter who is eager to take ownership and drive results.
Compensation and Benefits Anticipated annual salary range: $107,000 – $132,000. Performance‑based bonuses and equity opportunities may also be available. Employees have full access to medical, dental, vision, life, disability coverage, paid time off, tuition reimbursement, 401(k) match, flexible spending accounts, and commuter subsidies where applicable.
Equal Opportunity Employer PTC believes in diversity and is an Equal Opportunity Employer. We welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws.
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