Boston Scientific Gruppe
Group Marketing Manager, Digital Capabilities
Boston Scientific Gruppe, Osseo, Minnesota, United States, 55311
Group Marketing Manager, Digital Capabilities
Location: Maple Grove, MN, US, 55311
Additional Location(s):
N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role: Join Boston Scientific’s Vascular Customer Experience team as a digital marketing leader driving customer‑centric engagement strategies. In this impactful role, you will lead programs designed to create meaningful, personalized connections with physicians. Your leadership will influence integrated digital marketing automation campaigns rooted in customer insights and focused on delivering measurable results.
This role requires a strategic, collaborative leader with deep expertise in digital marketing, customer journey design, campaign performance analysis, and marketing technology. You’ll partner across the Vascular franchise, brand activation, digital marketing, sales, and corporate teams to execute strategies that elevate the customer experience and align with Boston Scientific’s broader business goals.
You will lead a team of marketing automation professionals, customer data segmentation experts, and marketing technology strategists while advancing omnichannel capabilities and data‑driven marketing transformation.
Work Model: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Relocation: Relocation assistance is not available for this position at this time.
Your responsibilities will include:
Drive innovation and marketing transformation with a strong digital‑first, customer‑centric mindset
Build and lead a digital capabilities roadmap to support omnichannel experiences and long‑term franchise success
Lead integrated marketing automation strategies using data, insights, and advanced technology
Inspire and develop high‑performing teams through mentorship and performance planning
Manage cross‑functional projects, empowering teams to work independently and effectively
Oversee campaign enablement using Boston Scientific’s martech stack, ensuring effective execution and measurable results
Collaborate across business units to align digital strategies with broader company goals
Monitor and improve audience segmentation, data enrichment, and campaign targeting
Foster a culture of learning and experimentation—exploring technologies like AI, next best action models, and omnichannel enhancements
Identify new ways to report and demonstrate the value and ROI of digital programs
Support change management planning and drive adoption of digital initiatives in partnership with commercial teams
Stay informed on evolving trends, technologies, data privacy regulations, and industry standards
Required qualifications:
Minimum of 5 years’ experience in digital marketing automation strategy
Minimum of 3 years’ experience managing direct reports or teams
Proven experience using Salesforce platforms for advanced campaign execution
Solid understanding of data management, enrichment, and database marketing concepts
Expertise in customer journey mapping, experience analytics, and voice‑of‑customer strategies
Demonstrated ability to lead through ambiguity and influence senior stakeholders
Strong coaching, mentoring, and leadership skills with a team development focus
Ability to collaborate and drive alignment across cross‑functional and senior‑level stakeholders
Preferred qualifications:
Experience building and managing lead generation campaigns
Hands‑on experience with Salesforce Marketing Cloud and Sales Cloud
Background in healthcare digital marketing, especially in HCP and patient engagement
Comfort working in fast‑paced environments requiring adaptability and creative problem‑solving
Experience integrating AI or next‑gen technologies into marketing strategies
Salary: Minimum Salary: $122,100
Maximum Salary: $232,000
Equal Employment Opportunity Statement: Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
COVID‑19 Vaccination Notice: Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID‑19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID‑19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID‑19 vaccination.
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Additional Location(s):
N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role: Join Boston Scientific’s Vascular Customer Experience team as a digital marketing leader driving customer‑centric engagement strategies. In this impactful role, you will lead programs designed to create meaningful, personalized connections with physicians. Your leadership will influence integrated digital marketing automation campaigns rooted in customer insights and focused on delivering measurable results.
This role requires a strategic, collaborative leader with deep expertise in digital marketing, customer journey design, campaign performance analysis, and marketing technology. You’ll partner across the Vascular franchise, brand activation, digital marketing, sales, and corporate teams to execute strategies that elevate the customer experience and align with Boston Scientific’s broader business goals.
You will lead a team of marketing automation professionals, customer data segmentation experts, and marketing technology strategists while advancing omnichannel capabilities and data‑driven marketing transformation.
Work Model: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Relocation: Relocation assistance is not available for this position at this time.
Your responsibilities will include:
Drive innovation and marketing transformation with a strong digital‑first, customer‑centric mindset
Build and lead a digital capabilities roadmap to support omnichannel experiences and long‑term franchise success
Lead integrated marketing automation strategies using data, insights, and advanced technology
Inspire and develop high‑performing teams through mentorship and performance planning
Manage cross‑functional projects, empowering teams to work independently and effectively
Oversee campaign enablement using Boston Scientific’s martech stack, ensuring effective execution and measurable results
Collaborate across business units to align digital strategies with broader company goals
Monitor and improve audience segmentation, data enrichment, and campaign targeting
Foster a culture of learning and experimentation—exploring technologies like AI, next best action models, and omnichannel enhancements
Identify new ways to report and demonstrate the value and ROI of digital programs
Support change management planning and drive adoption of digital initiatives in partnership with commercial teams
Stay informed on evolving trends, technologies, data privacy regulations, and industry standards
Required qualifications:
Minimum of 5 years’ experience in digital marketing automation strategy
Minimum of 3 years’ experience managing direct reports or teams
Proven experience using Salesforce platforms for advanced campaign execution
Solid understanding of data management, enrichment, and database marketing concepts
Expertise in customer journey mapping, experience analytics, and voice‑of‑customer strategies
Demonstrated ability to lead through ambiguity and influence senior stakeholders
Strong coaching, mentoring, and leadership skills with a team development focus
Ability to collaborate and drive alignment across cross‑functional and senior‑level stakeholders
Preferred qualifications:
Experience building and managing lead generation campaigns
Hands‑on experience with Salesforce Marketing Cloud and Sales Cloud
Background in healthcare digital marketing, especially in HCP and patient engagement
Comfort working in fast‑paced environments requiring adaptability and creative problem‑solving
Experience integrating AI or next‑gen technologies into marketing strategies
Salary: Minimum Salary: $122,100
Maximum Salary: $232,000
Equal Employment Opportunity Statement: Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
COVID‑19 Vaccination Notice: Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID‑19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID‑19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID‑19 vaccination.
#J-18808-Ljbffr