Marketing Content Specialist Job at The LaSalle Group in Milwaukee

LaSalle Network has partnered with a rapidly growing hospitality group based in Milwaukee, operating a diverse portfolio of successful restaurant concepts across the metro area. They pride themselves on creating unique, high-quality dining experiences rooted in strong community connection and innovative marketing and are seeking a talented and high-energy Marketing Content Specialist to be the driving force behind their brand narratives across all digital channels.

The Marketing Content Specialist is responsible for planning, creating, and executing engaging, brand-specific content that drives awareness, engagement, and traffic across all concepts. This role operates in the fast-paced world of real-time restaurant marketing, requiring a blend of creativity, technical skill, and strategic thinking.

Marketing Content Specialist Responsibilities:

• Content & Social Media Management: Lead creation, scheduling, and publishing of all photography and video content across social channels; manage community engagement; and stay ahead of emerging trends.
• Digital Marketing & Analytics: Build and optimize paid advertising campaigns (social/Google Ads); track performance metrics (ROI, engagement); and manage scalable UGC/influencer programs.
• Brand Visuals & Design Coordination: Execute light graphic design for digital and in-store collateral; ensure visual consistency across all brands; and support coordination of branded assets.
• In-Store Experience & Events: Partner with teams to design and implement seasonal in-store visuals and displays; manage event promotion, community activations, sponsorships, and merchandise support.

Marketing Content Specialist Qualifications:

• 3-5 years of experience in social media management, content creation, graphic design, or marketing execution.
• Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere or After Effects a plus) and Canva
• Experience managing paid social and Google Ads.
• Strong aesthetic sense and visual storytelling ability.
• Excellent copywriting and editing skills; confident adapting brand tone and style.
• Highly organized, collaborative, and comfortable balancing multiple projects and timelines.
• Experience in hospitality or lifestyle marketing is strongly preferred.

This is a direct hire opportunity which pays up to a $75k base salary + eligible for full comprehensive benefits package which includes medical, dental, vision plans as well as 401k options + more.

Please apply today and a recruiter will be in touch ASAP!

Cas Ngiramowai
Recruiting Lead
LaSalle Network
#LI-CN1

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.