Public Relations Specialist Job at Cynet systems Inc in New York

Job Description

Pay Range: $21.42hr - $26.42hr

Responsibilities

• Support the Senior Public Relations Manager in all public relations efforts, from day-to-day tasks to broader brainstorming and creating targeted PR plans and influencer strategies.
• Liaise with external agency partners to fulfill editorial requests and ensure the SGH PR department runs smoothly and efficiently.
• Assist in PR asset development (e.g., talking points, quotes, media alerts, trend pitches, etc.).
• Maintain and update media lists.
• Prepare PR recaps and reports.
• Conduct ongoing influencer research.
• Provide event support, including RSVP lists, media invitations, and organizing product displays.
• Manage product order fulfillment for gifting and samples.
• Handle operational requests such as communications to stores, receiving campaign assets, high-resolution images, credit requests, shipments, and messenger coordination.
• Reconcile and process invoices, support finance processes, and assist with budget management.
• Support product management, inventory, shipping, and logistics coordination.
• Schedule meetings, prepare materials, and capture meeting notes.
• Assist in planning, execution, and recapping of all PR and influencer activities.
• Create, compile, and review detailed Excel and PowerPoint documents.
• Coordinate communication between internal teams and external partners.
• Assist in developing and implementing brand-specific PR plans and activities in local markets.
• Ensure accuracy of press and social results tracking using DMR and Companion platforms.
• Support PR asset development, when necessary (if not provided by global), including press releases, media alerts, talking points, and presentations.
• Contribute to achieving strong results through editorial press, social/influencer programs, and paid editorial/media opportunities.
• Provide general administrative support for PR activations and the team as needed.
• Liaise with external agency partners in North America and LATAM to provide necessary PR assets (press releases, photos/videos, samples/seeding products, PR/influencer strategies, shipping documents) and collect results/recaps from those agencies to create comprehensive reports for the global team.

Position Requirements

• Excellent written, verbal, and organizational communication skills.
• Ability to be flexible and adapt in a fast-paced, high-pressure environment.
• Outstanding project-management and strong follow-up skills.
• Proven ability to complete time-sensitive tasks under minimal direction.
• Bachelor’s degree in Public Relations, Marketing, Media, Communications, or Business.
• Previous in-house or agency PR experience in fashion/accessories preferred.
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
• High degree of flexibility, adaptability, optimism, and a solution-oriented mindset.
• Strong logistics, project-management, and follow-up abilities.
• Existing knowledge of and interest in PR, media, and influencer landscapes.
• Excellent organizational skills and attention to detail.
• Enjoys working with and supporting others.
• Highly organized, self-starter, and demonstrates strong initiative.
• Ability to manage multiple projects and prioritize workload effectively.
• Travel may be required based on brand needs and events.

Additional Information

• Experience working with DMR, CreatorIQ, or other press/social coverage tracking platforms is a plus.
• Experience with influencer marketing is preferred.