Viking
Director, Talent Architect | Recruitment Analytics | Tech-Enabled Hiring
We are seeking a visionary Director to lead transformative initiatives across our marketing data ecosystem. This role will drive the implementation of our Marketing Data Lake Foundation, spearhead identity resolution strategies, and operationalize AI and agentic capabilities. You’ll be instrumental in enabling automated reporting, powering personalized customer journeys, and ensuring data readiness for business-as-usual and future-state marketing.
This is a hybrid position based in our Woodland Hills, CA office. You will be required to adhere to our hybrid work policy, working from our office Monday and Thursday plus one additional weekday on a weekly basis.
Job Responsibilities
Define and champion the modernization roadmap for marketing data, including agentic and AI readiness.
Translate business goals into scalable data capabilities—audience management, identity resolution, consent, and analytics enablement.
Align cross-functional stakeholders on priorities and execution milestones.
Business Enablement & Data Readiness
Ensure data readiness for cross-channel marketing campaigns, customer journeys, reporting, and database marketing.
Partner with channel owners to define audience and segmentation needs, eligibility rules, and personalization attributes.
Establish business requirements for data quality, timeliness, and governance, monitor SLAs with IT and vendors.
MarTech & Platform Leadership
Serve as the business owner for platforms including Adobe Experience Platform, Journey Optimizer, Databricks, and Microsoft tools.
Drive adoption of audience and journey capabilities; develop playbooks and best practices for marketers.
Manage vendor relationships, SOWs, and budgets tied to data and MarTech initiatives.
Hands‑on expertise in Databricks, Adobe Experience Platform, and Adobe Journey Optimizer.
Measurement & Insights
Partner with Advanced Analytics to ensure consistent KPIs, attribution models, and reporting frameworks.
Enable closed‑loop measurement for campaigns and journeys; ensure data supports experimentation and optimization.
Governance & Compliance
Lead marketing data governance: taxonomy, definitions, consent management, and compliance with privacy regulations.
Serve as the business owner for marketing data policies and standards.
Run the Marketing Data Foundation program as a business transformation initiative—clear milestones, stakeholder updates, and change management.
Influence across Marketing, IT, and external partners to deliver outcomes on time and within budget.
Job Requirements
10+ years in marketing strategy, operations, or data‑driven leadership roles.
Proven success leading cross‑functional programs involving data, technology, and process transformation.
Deep understanding of MarTech ecosystems (Adobe Experience Cloud, CDPs, CRM, identity solutions).
Ability to translate business needs into technical requirements and collaborate with data engineering teams.
Strong stakeholder management, executive communication, and vendor negotiation skills.
Familiarity with identity resolution, segmentation, consent, and analytics frameworks; technical depth is a plus.
Success Looks Like
Marketing teams confidently self‑serve audiences and insights.
Customer journeys are powered by governed, trusted data across channels.
Data investments yield measurable impact—speed to market, personalization, and ROI.
Continuous delivery on the agentic roadmap and AI readiness across marketing data.
What We Offer You
Highly competitive compensation plan.
Employees are eligible for annual discretionary bonus.
401(k) plan with company match.
Employee Share Purchase Plan (ESPP).
Full benefits including medical, dental, vision, life and disability insurance at a highly subsidized rate.
Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year.
Opportunity to take a free and/or discounted cruise.
Highly subsidized gym membership.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Strategy/Planning
Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellence, integrity and our teams’ outstanding contributions.
#J-18808-Ljbffr
This is a hybrid position based in our Woodland Hills, CA office. You will be required to adhere to our hybrid work policy, working from our office Monday and Thursday plus one additional weekday on a weekly basis.
Job Responsibilities
Define and champion the modernization roadmap for marketing data, including agentic and AI readiness.
Translate business goals into scalable data capabilities—audience management, identity resolution, consent, and analytics enablement.
Align cross-functional stakeholders on priorities and execution milestones.
Business Enablement & Data Readiness
Ensure data readiness for cross-channel marketing campaigns, customer journeys, reporting, and database marketing.
Partner with channel owners to define audience and segmentation needs, eligibility rules, and personalization attributes.
Establish business requirements for data quality, timeliness, and governance, monitor SLAs with IT and vendors.
MarTech & Platform Leadership
Serve as the business owner for platforms including Adobe Experience Platform, Journey Optimizer, Databricks, and Microsoft tools.
Drive adoption of audience and journey capabilities; develop playbooks and best practices for marketers.
Manage vendor relationships, SOWs, and budgets tied to data and MarTech initiatives.
Hands‑on expertise in Databricks, Adobe Experience Platform, and Adobe Journey Optimizer.
Measurement & Insights
Partner with Advanced Analytics to ensure consistent KPIs, attribution models, and reporting frameworks.
Enable closed‑loop measurement for campaigns and journeys; ensure data supports experimentation and optimization.
Governance & Compliance
Lead marketing data governance: taxonomy, definitions, consent management, and compliance with privacy regulations.
Serve as the business owner for marketing data policies and standards.
Run the Marketing Data Foundation program as a business transformation initiative—clear milestones, stakeholder updates, and change management.
Influence across Marketing, IT, and external partners to deliver outcomes on time and within budget.
Job Requirements
10+ years in marketing strategy, operations, or data‑driven leadership roles.
Proven success leading cross‑functional programs involving data, technology, and process transformation.
Deep understanding of MarTech ecosystems (Adobe Experience Cloud, CDPs, CRM, identity solutions).
Ability to translate business needs into technical requirements and collaborate with data engineering teams.
Strong stakeholder management, executive communication, and vendor negotiation skills.
Familiarity with identity resolution, segmentation, consent, and analytics frameworks; technical depth is a plus.
Success Looks Like
Marketing teams confidently self‑serve audiences and insights.
Customer journeys are powered by governed, trusted data across channels.
Data investments yield measurable impact—speed to market, personalization, and ROI.
Continuous delivery on the agentic roadmap and AI readiness across marketing data.
What We Offer You
Highly competitive compensation plan.
Employees are eligible for annual discretionary bonus.
401(k) plan with company match.
Employee Share Purchase Plan (ESPP).
Full benefits including medical, dental, vision, life and disability insurance at a highly subsidized rate.
Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year.
Opportunity to take a free and/or discounted cruise.
Highly subsidized gym membership.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Strategy/Planning
Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellence, integrity and our teams’ outstanding contributions.
#J-18808-Ljbffr