The Knot Worldwide
What We Do Matters
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
About the Role And Our Team The Sr. Manager, Consumer Communications will join The Knot Worldwide’s Global Communications team, focusing on driving consumer PR strategies and media coverage for The Knot and The Bump. Reporting to the VP, Global Communications and Impact, this person will play a large role in developing and executing impactful earned media coverage across traditional and emerging consumer press. They will excel in crafting stories that resonate and driving cultural relevance for our brands. A successful candidate will be both strategic and creative, leveraging data and insights to create compelling narratives that engage current and future audiences and drive brand awareness. This role collaborates closely with key stakeholders such as integrated marketing, social, influencer, editorial, data and insights, and product marketing.
Responsibilities
Develop and execute against a comprehensive consumer PR strategy for The Knot Worldwide (TKWW), aligning with business objectives and marketing goals.
Garner top‑tier consumer press coverage for US brands The Knot, Wedding Wire, and The Bump, supporting major initiatives and creating a steady drumbeat of coverage focused on enhancing SEO and LLM efforts.
Identify and secure coverage with new and emerging consumer media platforms (podcasts, Substack, social media editors, etc.), targeting Gen Z and Millennial consumers.
Partner closely with the marketing, social, and influencer teams to ensure PR is integrated into relevant campaigns, social activations, consumer events, industry shows, and more.
Provide day‑to‑day management and overall guidance to TKWW’s consumer PR agency.
Track, analyze, and report on determined PR metrics and KPIs to measure effectiveness and demonstrate ROI to the business.
Collaborate with Senior Leadership on reactive press inquiries, as needed.
Successful Candidates Have
At least ten years of public relations and communications industry experience, with 3–5 years in the consumer PR field.
A Bachelor’s degree in PR, Communications, Journalism, or a related field.
Established media relationships with top‑tier and emerging consumer press.
Ability to develop and execute communication strategies aligned with business objectives and deliver demonstrable ROI.
Strong writing skills with the ability to produce compelling materials for press and owned channels (examples required).
Ability to track metrics, analyze performance, and make data‑driven decisions.
Ability to work across functions to gather information and recommend strategy.
Prior PR agency experience preferred.
Work Model This role is Together@TKWW‑eligible and will be based near one of our office hubs. Beginning September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
What We Love About You
Commit to our customers: You act as one team on behalf of our customers, leading with head and heart to build what matters for life's most meaningful moments.
Raise the bar: You define “great” and work backward, refusing to accept the status quo and boldly defining how it should be. You innovate, learn, and keep moving forward toward our shared vision.
Be all in: You take ownership of your work and debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
Celebrate impact: You measure success by the outcomes you create, holding yourself accountable to delivering value while recognizing progress and lessons learned.
What You Love About Us We believe in a wide range of holistic offerings to support our employees so they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we support the Moments that Matter both in and out of the office. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
US Notice The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.
Seniority level: Director Employment type: Full‑time Job function: Marketing, Public Relations, and Writing/Editing Industries: Technology, Information and Internet
#J-18808-Ljbffr
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
About the Role And Our Team The Sr. Manager, Consumer Communications will join The Knot Worldwide’s Global Communications team, focusing on driving consumer PR strategies and media coverage for The Knot and The Bump. Reporting to the VP, Global Communications and Impact, this person will play a large role in developing and executing impactful earned media coverage across traditional and emerging consumer press. They will excel in crafting stories that resonate and driving cultural relevance for our brands. A successful candidate will be both strategic and creative, leveraging data and insights to create compelling narratives that engage current and future audiences and drive brand awareness. This role collaborates closely with key stakeholders such as integrated marketing, social, influencer, editorial, data and insights, and product marketing.
Responsibilities
Develop and execute against a comprehensive consumer PR strategy for The Knot Worldwide (TKWW), aligning with business objectives and marketing goals.
Garner top‑tier consumer press coverage for US brands The Knot, Wedding Wire, and The Bump, supporting major initiatives and creating a steady drumbeat of coverage focused on enhancing SEO and LLM efforts.
Identify and secure coverage with new and emerging consumer media platforms (podcasts, Substack, social media editors, etc.), targeting Gen Z and Millennial consumers.
Partner closely with the marketing, social, and influencer teams to ensure PR is integrated into relevant campaigns, social activations, consumer events, industry shows, and more.
Provide day‑to‑day management and overall guidance to TKWW’s consumer PR agency.
Track, analyze, and report on determined PR metrics and KPIs to measure effectiveness and demonstrate ROI to the business.
Collaborate with Senior Leadership on reactive press inquiries, as needed.
Successful Candidates Have
At least ten years of public relations and communications industry experience, with 3–5 years in the consumer PR field.
A Bachelor’s degree in PR, Communications, Journalism, or a related field.
Established media relationships with top‑tier and emerging consumer press.
Ability to develop and execute communication strategies aligned with business objectives and deliver demonstrable ROI.
Strong writing skills with the ability to produce compelling materials for press and owned channels (examples required).
Ability to track metrics, analyze performance, and make data‑driven decisions.
Ability to work across functions to gather information and recommend strategy.
Prior PR agency experience preferred.
Work Model This role is Together@TKWW‑eligible and will be based near one of our office hubs. Beginning September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
What We Love About You
Commit to our customers: You act as one team on behalf of our customers, leading with head and heart to build what matters for life's most meaningful moments.
Raise the bar: You define “great” and work backward, refusing to accept the status quo and boldly defining how it should be. You innovate, learn, and keep moving forward toward our shared vision.
Be all in: You take ownership of your work and debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
Celebrate impact: You measure success by the outcomes you create, holding yourself accountable to delivering value while recognizing progress and lessons learned.
What You Love About Us We believe in a wide range of holistic offerings to support our employees so they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we support the Moments that Matter both in and out of the office. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
US Notice The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.
Seniority level: Director Employment type: Full‑time Job function: Marketing, Public Relations, and Writing/Editing Industries: Technology, Information and Internet
#J-18808-Ljbffr