The Knot Worldwide Inc.
ABOUT THE ROLE AND OUR TEAM
At The Knot Worldwide, we champion celebration – and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world.
RESPONSIBILITIES
Develop and execute a comprehensive consumer PR strategy for The Knot Worldwide (TKWW), in alignment with business objectives and marketing goals.
Garner top‑tier consumer press coverage for US brands The Knot, Wedding Wire, and The Bump to support major initiatives and create a steady drumbeat of coverage with a focus on enhancing SEO and LLM efforts.
Identify and secure coverage with new and emerging consumer media platforms (podcasts, Substack, social media editors, etc.) with a focus on targeting Gen Z and Millennial consumers.
Partner closely with the marketing, social, and influencer teams to ensure PR is integrated into relevant campaigns, social activations, consumer events, industry shows, and more.
Provide day‑to‑day management and overall guidance to TKWW’s consumer PR agency.
Track, analyze, and report on determined PR metrics and KPIs to measure effectiveness of efforts and demonstrate ROI to the business.
Partner with Senior Leadership on reactive press inquiries as needed.
QUALIFICATIONS
At least ten years of public relations and communications industry experience, with 3‑5 years in the consumer PR field.
Bachelor’s degree in PR, Communications, Journalism, or a related field.
Established media relationships with top‑tier and emerging consumer press.
Ability to develop and execute communications strategies that align with business objectives and provide demonstrable ROI.
Strong writer with the ability to produce compelling materials for press and owned channels (examples required).
Proficiency in tracking metrics, analyzing performance, and making data‑driven decisions.
Cross‑functional collaboration skills and strategic recommendation abilities.
Prior PR agency experience preferred.
WORK MODEL This role is Together@TKWW‑eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
WHAT WE LOVE ABOUT YOU
Commit to our customers : You act as one team on behalf of our customers and build what matters for life's most meaningful moments.
Raise the bar : You define “great” and work backwards, innovating and learning to move forward toward our shared vision.
Be all in : You take ownership of your work, debate openly, and commit fully to our mission.
Celebrate impact : You measure success by the outcomes you create, hold yourself accountable, and recognize progress.
WHAT YOU LOVE ABOUT US We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people. Wellness programs, financial planning resources, and engaging perks and discounts support employees both in and out of the office.
EEO STATEMENT The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
PRIVACY NOTICE The Knot Worldwide processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on the company’s legitimate interests. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our privacy policy.
#J-18808-Ljbffr
RESPONSIBILITIES
Develop and execute a comprehensive consumer PR strategy for The Knot Worldwide (TKWW), in alignment with business objectives and marketing goals.
Garner top‑tier consumer press coverage for US brands The Knot, Wedding Wire, and The Bump to support major initiatives and create a steady drumbeat of coverage with a focus on enhancing SEO and LLM efforts.
Identify and secure coverage with new and emerging consumer media platforms (podcasts, Substack, social media editors, etc.) with a focus on targeting Gen Z and Millennial consumers.
Partner closely with the marketing, social, and influencer teams to ensure PR is integrated into relevant campaigns, social activations, consumer events, industry shows, and more.
Provide day‑to‑day management and overall guidance to TKWW’s consumer PR agency.
Track, analyze, and report on determined PR metrics and KPIs to measure effectiveness of efforts and demonstrate ROI to the business.
Partner with Senior Leadership on reactive press inquiries as needed.
QUALIFICATIONS
At least ten years of public relations and communications industry experience, with 3‑5 years in the consumer PR field.
Bachelor’s degree in PR, Communications, Journalism, or a related field.
Established media relationships with top‑tier and emerging consumer press.
Ability to develop and execute communications strategies that align with business objectives and provide demonstrable ROI.
Strong writer with the ability to produce compelling materials for press and owned channels (examples required).
Proficiency in tracking metrics, analyzing performance, and making data‑driven decisions.
Cross‑functional collaboration skills and strategic recommendation abilities.
Prior PR agency experience preferred.
WORK MODEL This role is Together@TKWW‑eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
WHAT WE LOVE ABOUT YOU
Commit to our customers : You act as one team on behalf of our customers and build what matters for life's most meaningful moments.
Raise the bar : You define “great” and work backwards, innovating and learning to move forward toward our shared vision.
Be all in : You take ownership of your work, debate openly, and commit fully to our mission.
Celebrate impact : You measure success by the outcomes you create, hold yourself accountable, and recognize progress.
WHAT YOU LOVE ABOUT US We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people. Wellness programs, financial planning resources, and engaging perks and discounts support employees both in and out of the office.
EEO STATEMENT The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
PRIVACY NOTICE The Knot Worldwide processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on the company’s legitimate interests. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our privacy policy.
#J-18808-Ljbffr