Planet Pharma
Customer Segment Marketing Manager
Planet Pharma, San Diego, California, United States, 92189
San Diego, CA 92122 - open to local or REMOTE PST
1 year extendable CONTRACT
$61.00–76.25 per hr
*Must have a background in pharma, biotech or medical devices and have multiomics experience*
Qualifications
Must have a Bachelors Degree and least 10+ years of industry (pharma, biotech or medical device) experience in Product Marketing or Product Management OR
a Masters degree and 5 years of industry (pharma, biotech or medical device) experience in Product Marketing or Product Management
Must have multiomics experience
Experience executing tier one trade shows
Direct experience in B2B marketing experience, ideally within life sciences, healthcare, or related industries required.
Proven success in customer segmentation, go-to-market strategy, and campaign execution.
Strong analytical skills with the ability to convert data into actionable insights.
Exceptional communication and storytelling skills.
Experience working in global, cross-functional, and matrixed organizations.
A minimum of a Bachelors degree in Marketing, Business, Life Sciences, or a related field is required.
Advanced degree (MBA, MS in Marketing, or scientific field) is strongly preferred and may substitute for equivalent experience.
Overview The Customer Segment Marketing role is responsible for developing, managing and executing the commercialization and go-to-market strategy for product portfolio for the research customer segment.
This key role is pivotal in driving the growth of the company by understanding customer needs, defining market positioning, and creating compelling messaging and go-to-market strategies across our product portfolio. This role will include building short and long-term marketing strategies, messaging and plans with prioritized tactics to drive demand across each stage of the Customer journey. The role will require global and regional coordination and deep understanding of our customers, portfolio, market, and competitive landscape.
Key Responsibilities
Define and execute the customer segment marketing strategy in alignment with the company's business goals and ensuring a cohesive brand narrative.
Assess performance and marketing return on investment reporting to senior leadership, providing insights and recommendations for improvements.
Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement.
Drive customer-centric product innovation and personalization by leveraging segment-specific data, insights, and feedback.
Lead market segmentation analysis and ensure that all customer touchpoints, communications, and campaigns are customized to specific segment needs.
Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention.
Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing
Industries
Pharmaceutical Manufacturing, Biotechnology Research, and Medical Equipment Manufacturing
#J-18808-Ljbffr
1 year extendable CONTRACT
$61.00–76.25 per hr
*Must have a background in pharma, biotech or medical devices and have multiomics experience*
Qualifications
Must have a Bachelors Degree and least 10+ years of industry (pharma, biotech or medical device) experience in Product Marketing or Product Management OR
a Masters degree and 5 years of industry (pharma, biotech or medical device) experience in Product Marketing or Product Management
Must have multiomics experience
Experience executing tier one trade shows
Direct experience in B2B marketing experience, ideally within life sciences, healthcare, or related industries required.
Proven success in customer segmentation, go-to-market strategy, and campaign execution.
Strong analytical skills with the ability to convert data into actionable insights.
Exceptional communication and storytelling skills.
Experience working in global, cross-functional, and matrixed organizations.
A minimum of a Bachelors degree in Marketing, Business, Life Sciences, or a related field is required.
Advanced degree (MBA, MS in Marketing, or scientific field) is strongly preferred and may substitute for equivalent experience.
Overview The Customer Segment Marketing role is responsible for developing, managing and executing the commercialization and go-to-market strategy for product portfolio for the research customer segment.
This key role is pivotal in driving the growth of the company by understanding customer needs, defining market positioning, and creating compelling messaging and go-to-market strategies across our product portfolio. This role will include building short and long-term marketing strategies, messaging and plans with prioritized tactics to drive demand across each stage of the Customer journey. The role will require global and regional coordination and deep understanding of our customers, portfolio, market, and competitive landscape.
Key Responsibilities
Define and execute the customer segment marketing strategy in alignment with the company's business goals and ensuring a cohesive brand narrative.
Assess performance and marketing return on investment reporting to senior leadership, providing insights and recommendations for improvements.
Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement.
Drive customer-centric product innovation and personalization by leveraging segment-specific data, insights, and feedback.
Lead market segmentation analysis and ensure that all customer touchpoints, communications, and campaigns are customized to specific segment needs.
Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention.
Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing
Industries
Pharmaceutical Manufacturing, Biotechnology Research, and Medical Equipment Manufacturing
#J-18808-Ljbffr