TikTok Creator BD & Community Manager Job at OXYENERGY in Costa Mesa

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Global Talent Acquisition @OXYENERGY | FMCG Industry | EX-BIGO

Job Title: TikTok Creator BD & Community Manager

About US

OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Creator Acquisition & Relationship Management

• Identify, recruit, and onboard high‑potential TikTok creators across health, wellness, and consumer goods categories in the U.S., with a focus on driving high‑volume and high‑ROI content output
• Manage commission‑based and paid collaborations with creators across tiers (L0–L6), ensuring consistent video output and increasing conversion rates per creator
• Track and improve creator‑level GMV contributions and average ROI, prioritizing repeat collaborations with high‑performing partners
• Maintain an active roster of creators, aiming for monthly growth in new creator partnerships and increasing share of GMV from organic (non‑paid) content
• Proactively drive offline collaboration opportunities, including co‑branded content shoots, in‑person interviews, and wellness‑related creator events

2. Creator Community Building & Activation

• Build, expand and lead a scalable creator community (via Discord or similar platforms), driving consistent participation and content volume
• Launch content challenges and incentive programs to boost creator retention, improve post frequency, and expand viral reach
• Improve creator engagement rates, monthly activation ratios, and TikTok content‑to‑order conversion, especially during peak campaigns
• Facilitate peer learning and cross‑promotion among creators to enhance average GMV per active community member
• Participate in and host offline creator events, including networking mixers, community shoots, and TikTok content days, enhancing loyalty and brand integration

3. Agency, MCN & Affiliate Platform Partnerships

• Source and close collaborations with U.S.-based MCNs, agencies, and affiliate platforms to amplify content scale and diversify creator traffic sources
• Execute and measure short‑link/attribution‑based campaigns, ensuring agency‑led GMV growth and optimizing cost per acquisition (CPA)
• Strengthen institutional relationships to drive repeat agency activations and increase partner‑level GMV quarter‑over‑quarter
• Negotiate favorable terms with external partners based on historical performance benchmarks and expected ROI uplift

Qualifications

Must‑Have

• Min.2 years of experience in influencer marketing, creator BD, or TikTok affiliate operations, with a proven track record of managing paid and commission‑based creator programs
• Strong familiarity with TikTok Shop mechanics, short‑link attribution, and content‑to‑GMV optimization
• Demonstrated ability to scale and maintain creator rosters with high monthly activation and conversion performance
• Analytical mindset with experience using spreadsheets, dashboards, or creator platforms to track ROI, GMV, and content output efficiency
• Strong communication skills for cross‑functional coordination (content, product, performance, agency) and external creator management

Nice‑to‑Have

• Skilled in Spanish
• Prior experience managing Discord, Telegram, or WhatsApp‑based creator or affiliate communities
• Existing network of U.S.-based TikTok creators, MCNs, or affiliate platforms
• Background in health, wellness, beauty, or functional CPG brands with experience in high‑volume TikTok creator campaigns

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing, Business Development, and Sales

Industries

• Retail Health and Personal Care Products

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