Scale Up Search
Marketing Director - Activewear -Los Angeles
Scale Up Search, Los Angeles, California, United States, 90079
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This range is provided by Scale Up Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $150,000.00/yr - $200,000.00/yr
I help fashion and consumer brands hire the leadership that scales revenue fast without months of wasted time and bad fits Drive the next phase of growth for a high-impact wellness brand - own the marketing roadmap, scale acquisition, and shape brand storytelling from the inside out.
We’re working with a high-growth brand looking to hire a
hands‑on, performance‑driven Marketing Director
to lead all aspects of brand, growth, and customer engagement.
This is a critical leadership role for a commercially minded marketer who understands what it takes to
scale a DTC business
blending storytelling, acquisition, and creative execution in a fast‑paced, high‑growth environment.
You’ll be responsible for owning the full marketing strategy across paid, owned, and earned channels. From Meta ads to product launches, PR to partnerships, you’ll have a seat at the table and the opportunity to shape how the brand shows up in the world.
The ideal candidate brings a combination of DTC fluency, creative instinct, and a results‑first mindset - someone who thrives in urgency, knows how to optimize CAC/LTV, and
isn’t afraid to roll up their sleeves.
Key Responsibilities:
Lead all marketing functions across brand, performance, content, and communications balancing long‑term vision with short‑term results
Own paid media strategy across Meta, Google, TikTok, affiliate, and influencer, managing external agency performance and budget
Guide messaging, content, and campaign development with internal creative, design, and product teams
Build, lead, and develop a high‑performing marketing team, setting goals and driving accountability
Drive product launches, go‑to‑market strategy, and merchandising priorities in collaboration with operations and product teams
Lead PR and partnership initiatives to drive earned media and brand awareness
Analyze marketing performance, ROI, and customer behavior to refine acquisition and retention strategy
Work closely with the CEO and executive team to align marketing efforts with overall business strategy
Qualifications:
5+ years of experience in consumer marketing, with at least 2+ years in a leadership role at a high‑growth DTC brand or startup
Proven track record driving both brand awareness and performance marketing results
Deep understanding of CAC, LTV, payback windows, and key DTC levers
Comfortable managing agency relationships and holding external teams accountable
Creative, analytical, and able to balance data with instinct
Experience in wellness, fitness, or functional apparel a strong advantage
Highly organized, energetic, and thrives under pressure
Seniority level Director
Employment type Full‑time
Job function Marketing
Industries Retail Apparel and Fashion and Retail Health and Personal Care Products
Referrals increase your chances of interviewing at Scale Up Search by 2x
Benefits
Medical insurance
Pension plan
Vision insurance
401(k)
Get notified about new Marketing Director jobs in
Los Angeles Metropolitan Area .
#J-18808-Ljbffr
This range is provided by Scale Up Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $150,000.00/yr - $200,000.00/yr
I help fashion and consumer brands hire the leadership that scales revenue fast without months of wasted time and bad fits Drive the next phase of growth for a high-impact wellness brand - own the marketing roadmap, scale acquisition, and shape brand storytelling from the inside out.
We’re working with a high-growth brand looking to hire a
hands‑on, performance‑driven Marketing Director
to lead all aspects of brand, growth, and customer engagement.
This is a critical leadership role for a commercially minded marketer who understands what it takes to
scale a DTC business
blending storytelling, acquisition, and creative execution in a fast‑paced, high‑growth environment.
You’ll be responsible for owning the full marketing strategy across paid, owned, and earned channels. From Meta ads to product launches, PR to partnerships, you’ll have a seat at the table and the opportunity to shape how the brand shows up in the world.
The ideal candidate brings a combination of DTC fluency, creative instinct, and a results‑first mindset - someone who thrives in urgency, knows how to optimize CAC/LTV, and
isn’t afraid to roll up their sleeves.
Key Responsibilities:
Lead all marketing functions across brand, performance, content, and communications balancing long‑term vision with short‑term results
Own paid media strategy across Meta, Google, TikTok, affiliate, and influencer, managing external agency performance and budget
Guide messaging, content, and campaign development with internal creative, design, and product teams
Build, lead, and develop a high‑performing marketing team, setting goals and driving accountability
Drive product launches, go‑to‑market strategy, and merchandising priorities in collaboration with operations and product teams
Lead PR and partnership initiatives to drive earned media and brand awareness
Analyze marketing performance, ROI, and customer behavior to refine acquisition and retention strategy
Work closely with the CEO and executive team to align marketing efforts with overall business strategy
Qualifications:
5+ years of experience in consumer marketing, with at least 2+ years in a leadership role at a high‑growth DTC brand or startup
Proven track record driving both brand awareness and performance marketing results
Deep understanding of CAC, LTV, payback windows, and key DTC levers
Comfortable managing agency relationships and holding external teams accountable
Creative, analytical, and able to balance data with instinct
Experience in wellness, fitness, or functional apparel a strong advantage
Highly organized, energetic, and thrives under pressure
Seniority level Director
Employment type Full‑time
Job function Marketing
Industries Retail Apparel and Fashion and Retail Health and Personal Care Products
Referrals increase your chances of interviewing at Scale Up Search by 2x
Benefits
Medical insurance
Pension plan
Vision insurance
401(k)
Get notified about new Marketing Director jobs in
Los Angeles Metropolitan Area .
#J-18808-Ljbffr