Fun Day Surf
Director, Performance Marketing & Growth Strategy
Fun Day Surf, Costa Mesa, California, United States, 92626
Director, Performance Marketing & Growth Strategy
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Company Description
Fun Day Surf, founded by renowned pipeline legend Jamie O’Brien, is a surf brand rooted in the spirit of adventure and community. The company is dedicated to celebrating good waves, great friends, and doing things with a unique and authentic approach. Fun Day Surf reflects a passion for surfing and a lifestyle that embraces joy, freedom, and individuality. Based in sunny Costa Mesa, CA, it embodies the vibrant surf culture while inspiring enthusiasts globally.
Role Overview
Own profitable growth across FunDay’s DTC site and eRetail channels. Build and run the plan that connects paid acquisition, retention, site conversion, and marketplace demand to hit revenue and contribution margin goals. Lead a cross functional operating rhythm that aligns marketing, site, marketplaces, merchandising, supply, and CX.
DTC Growth Ownership
Build the DTC growth plan tied to launch calendar, inventory, and margin targets.
Orchestrate paid social, search, programmatic, email, SMS, SEO, and CRO.
Stand up a testing engine for creative, audiences, offers, and landing pages.
eRetail and Marketplaces
Own Amazon and priority retail.com channels such as Walmart, Target, Instacart.
Manage assortment, pricing, promos, media, reviews, and retail readiness.
Coordinate brand stores, PDP optimization, and retail media with sell-in goals.
Forecasting and Budgeting
Build weekly and monthly forecasts across DTC and eRetail.
Set CAC, payback, MER, and contribution margin guardrails by channel.
Run scenario plans for launches, promos, and supply constraints.
Measurement and KPIs
Define and maintain a clean measurement framework.
Track CAC, LTV, ROAS, MER, CVR, AOV, retention, inventory turns, and OOS loss.
Diagnose variances and deploy fixes with speed.
Creative and Site Performance
Give clear feedback on ads, hooks, formats, and PDP content.
Improve onsite flows from ad to cart to checkout.
Partner with product and web to raise CTR, CVR, and repeat rate.
Creator, Affiliate, and Community
Launch and scale affiliates and creator seeding that drive profitable demand.
Integrate TikTok Shop and social commerce with DTC and eRetail plans.
Operating Rhythm and Cross Functional Leadership
Run a weekly growth stand up across media, creative, site, marketplaces, analytics, CX, and ops.
Align demand plans with supply, fulfillment, and customer service readiness.
Innovation and Advantage
Monitor platform changes, privacy shifts, and AI tools that move unit economics.
Pilot high leverage tactics that increase speed to insight and speed to market.
Required Experience
7+ years in growth or performance marketing for consumer brands with material DTC and marketplace revenue.
Hands on depth across paid social, search, email and SMS, SEO, CRO, and Amazon retail media.
Proven ability to build forecasts, cohort LTV, CAC and payback models, and manage to contribution margin.
Strong leadership and communication. Comfortable driving decisions across marketing, ecommerce, marketplaces, and ops.
Track record improving revenue, MER, ROAS, CVR, retention, and inventory turns.
Highly organized operator who moves fast, prioritizes well, and iterates based on data.
Tools and Platforms
Shopify, GA4, attribution platforms, product analytics
Klaviyo or similar CRM
Meta, Google, TikTok Ads Managers
Amazon Seller Central and Amazon Ads
Looker or similar BI. SQL or Python is a plus.
Success Metrics
Sustained MER improvement with stable or lower CAC
On target payback periods by channel and cohort
Sell through against launch goals with minimal stockouts
Rising repeat rate and LTV
eRetail share gains in priority categories and keywords
Nice to Have
Experience in action sports, outdoor, or youth culture
TikTok Shop activation at scale
Experience coordinating wholesale and retail media with DTC
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales – Retail Apparel and Fashion
Referrals increase your chances of interviewing at Fun Day Surf by 2x
#J-18808-Ljbffr
Company Description
Fun Day Surf, founded by renowned pipeline legend Jamie O’Brien, is a surf brand rooted in the spirit of adventure and community. The company is dedicated to celebrating good waves, great friends, and doing things with a unique and authentic approach. Fun Day Surf reflects a passion for surfing and a lifestyle that embraces joy, freedom, and individuality. Based in sunny Costa Mesa, CA, it embodies the vibrant surf culture while inspiring enthusiasts globally.
Role Overview
Own profitable growth across FunDay’s DTC site and eRetail channels. Build and run the plan that connects paid acquisition, retention, site conversion, and marketplace demand to hit revenue and contribution margin goals. Lead a cross functional operating rhythm that aligns marketing, site, marketplaces, merchandising, supply, and CX.
DTC Growth Ownership
Build the DTC growth plan tied to launch calendar, inventory, and margin targets.
Orchestrate paid social, search, programmatic, email, SMS, SEO, and CRO.
Stand up a testing engine for creative, audiences, offers, and landing pages.
eRetail and Marketplaces
Own Amazon and priority retail.com channels such as Walmart, Target, Instacart.
Manage assortment, pricing, promos, media, reviews, and retail readiness.
Coordinate brand stores, PDP optimization, and retail media with sell-in goals.
Forecasting and Budgeting
Build weekly and monthly forecasts across DTC and eRetail.
Set CAC, payback, MER, and contribution margin guardrails by channel.
Run scenario plans for launches, promos, and supply constraints.
Measurement and KPIs
Define and maintain a clean measurement framework.
Track CAC, LTV, ROAS, MER, CVR, AOV, retention, inventory turns, and OOS loss.
Diagnose variances and deploy fixes with speed.
Creative and Site Performance
Give clear feedback on ads, hooks, formats, and PDP content.
Improve onsite flows from ad to cart to checkout.
Partner with product and web to raise CTR, CVR, and repeat rate.
Creator, Affiliate, and Community
Launch and scale affiliates and creator seeding that drive profitable demand.
Integrate TikTok Shop and social commerce with DTC and eRetail plans.
Operating Rhythm and Cross Functional Leadership
Run a weekly growth stand up across media, creative, site, marketplaces, analytics, CX, and ops.
Align demand plans with supply, fulfillment, and customer service readiness.
Innovation and Advantage
Monitor platform changes, privacy shifts, and AI tools that move unit economics.
Pilot high leverage tactics that increase speed to insight and speed to market.
Required Experience
7+ years in growth or performance marketing for consumer brands with material DTC and marketplace revenue.
Hands on depth across paid social, search, email and SMS, SEO, CRO, and Amazon retail media.
Proven ability to build forecasts, cohort LTV, CAC and payback models, and manage to contribution margin.
Strong leadership and communication. Comfortable driving decisions across marketing, ecommerce, marketplaces, and ops.
Track record improving revenue, MER, ROAS, CVR, retention, and inventory turns.
Highly organized operator who moves fast, prioritizes well, and iterates based on data.
Tools and Platforms
Shopify, GA4, attribution platforms, product analytics
Klaviyo or similar CRM
Meta, Google, TikTok Ads Managers
Amazon Seller Central and Amazon Ads
Looker or similar BI. SQL or Python is a plus.
Success Metrics
Sustained MER improvement with stable or lower CAC
On target payback periods by channel and cohort
Sell through against launch goals with minimal stockouts
Rising repeat rate and LTV
eRetail share gains in priority categories and keywords
Nice to Have
Experience in action sports, outdoor, or youth culture
TikTok Shop activation at scale
Experience coordinating wholesale and retail media with DTC
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales – Retail Apparel and Fashion
Referrals increase your chances of interviewing at Fun Day Surf by 2x
#J-18808-Ljbffr