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Clean Simple Eats

Marketing Analytics Manager

Clean Simple Eats, Salt Lake City, Utah, United States, 84193

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The Marketing Analytics Manager is responsible for building the reporting infrastructure, measurement frameworks, and data insights that power our acquisition and retention strategies. This role is highly analytical, with a strong emphasis on tracking and interpreting key performance metrics, driving incrementality testing, and informing cross-channel investment decisions through rigorous analysis. The ideal candidate has deep experience in DTC eCommerce analytics, a fluency in both acquisition and lifecycle metrics, and a proven ability to turn complex data into actionable strategies that scale revenue efficiently.

Key Responsibilities

Build upon reporting from the Director of FP&A and Data Analytics to ensure consistency with company-wide data sources and definitions

Develop and maintain marketing-focused dashboards that track KPIs including CAC, LTV, AOV, LTM revenue, repurchase rate, and cohort trends

Partner with cross‑functional teams to align on performance goals and ensure data integrity across systems

Deliver recurring performance reporting and insights that guide decision making

Measurement Frameworks & Testing

Lead marketing mix modeling and incrementality testing initiatives with an external agency to understand true channel contribution

Design and refine attribution frameworks to provide clarity across paid, organic, and retention channels

Define and execute a robust testing roadmap to evaluate channel efficiency, creative performance, and funnel optimization

Partner with paid media teams to analyze budget allocation, pacing, and optimization opportunities

Collaborate with Retention Marketing Specialist to measure the impact of email, SMS, push, and subscriptions on retention and LTV

Ensure precision in UTM structure, attribution tagging, and tracking setup across all platforms

Qualifications & Skills

5+ years of experience in marketing analytics, growth analytics, or performance insights within a DTC or eCommerce environment

Deep understanding of KPIs including CAC, LTV, AOV, payback period, and repurchase rate

Demonstrated experience in incrementality testing, MMM (marketing mix modeling), and attribution methodology

Hands‑on experience with GA4, UTM structure, and data visualization tools (e.g., Looker Studio, Tableau, PowerBI)

Familiarity with Shopify and retention platforms like Attentive and Recharge

Excellent communication skills and the ability to present insights clearly to cross‑functional teams and executives

Salary: $100,000-125,000 annually

Location: Remote or Hybrid, Utah preferred

Position Type: Full‑time

Paid time off (flexible)

Paid holidays

401(k) + Company match

Eligible for company bonus plan

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