Harnham
This range is provided by Harnham. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $130,000.00/yr - $150,000.00/yr
Marketing Director - Consumer Tech / Wellness (Foundational Role) Job Title:
Marketing Director - Consumer Tech / Wellness (Foundational Role)
Location:
West Palm Beach, FL (Hybrid)
Salary:
Up to $150,000 Basic
Company Overview & Mission
A well-funded, early-stage technology business is building an AI-enabled consumer platform focused on emotional well-being. With a fully functional beta already live across mobile and web, the company is entering an exciting phase of growth, preparing for go-to-market and international brand scaling.
Their mission is to make personal wellness more accessible, engaging, and stigma-free through cutting-edge technology and creative brand storytelling.
Role Overview
We're looking for a
Marketing Director
to take full ownership of the brand, growth, and customer acquisition strategy. This is a
foundational hire
who will sit at the leadership table, work directly with the executive team, and act as the strategic and creative lead across all marketing functions.
You’ll manage a marketing budget (~$1M in year one), oversee agency relationships, and scale performance across key channels including paid social, influencer, content, and SEO/SEM.
Key Projects
Define and execute the go-to-market and brand strategy
Build a consistent brand voice and visual identity across all channels
Manage and scale paid digital campaigns across platforms (Google, Meta, TikTok)
Lead influencer, content, and social marketing efforts
Evaluate and manage agency partners and outsourced resources
Collaborate cross-functionally with product, engineering, and finance teams
Required Background
Strong track record in leading marketing efforts for a B2C tech or digital product
Hands-on experience with paid social, SEO/SEM, content, and performance marketing
Able to develop brand from zero to scale, with a creative-first mindset
Experienced in managing budgets and agency relationships
Confident operating in fast-moving, high-ownership environments
Nice to Have
Experience in wellness, healthtech, or AI-driven products
Exposure to consumer psychology or emotional wellness sectors
Familiarity with international expansion or multilingual audiences
Why Apply?
Foundational role with ownership over all marketing decisions
Stable funding and long-term product roadmap
Mission-led business with real social impact potential
Full autonomy to shape brand, growth, and creative direction
Fast-moving environment with access to executive-level decision making
Senior level
Director
Employment type
Full-time
Job function
Information Technology
Industries
Mental Health Care
#J-18808-Ljbffr
Base pay range $130,000.00/yr - $150,000.00/yr
Marketing Director - Consumer Tech / Wellness (Foundational Role) Job Title:
Marketing Director - Consumer Tech / Wellness (Foundational Role)
Location:
West Palm Beach, FL (Hybrid)
Salary:
Up to $150,000 Basic
Company Overview & Mission
A well-funded, early-stage technology business is building an AI-enabled consumer platform focused on emotional well-being. With a fully functional beta already live across mobile and web, the company is entering an exciting phase of growth, preparing for go-to-market and international brand scaling.
Their mission is to make personal wellness more accessible, engaging, and stigma-free through cutting-edge technology and creative brand storytelling.
Role Overview
We're looking for a
Marketing Director
to take full ownership of the brand, growth, and customer acquisition strategy. This is a
foundational hire
who will sit at the leadership table, work directly with the executive team, and act as the strategic and creative lead across all marketing functions.
You’ll manage a marketing budget (~$1M in year one), oversee agency relationships, and scale performance across key channels including paid social, influencer, content, and SEO/SEM.
Key Projects
Define and execute the go-to-market and brand strategy
Build a consistent brand voice and visual identity across all channels
Manage and scale paid digital campaigns across platforms (Google, Meta, TikTok)
Lead influencer, content, and social marketing efforts
Evaluate and manage agency partners and outsourced resources
Collaborate cross-functionally with product, engineering, and finance teams
Required Background
Strong track record in leading marketing efforts for a B2C tech or digital product
Hands-on experience with paid social, SEO/SEM, content, and performance marketing
Able to develop brand from zero to scale, with a creative-first mindset
Experienced in managing budgets and agency relationships
Confident operating in fast-moving, high-ownership environments
Nice to Have
Experience in wellness, healthtech, or AI-driven products
Exposure to consumer psychology or emotional wellness sectors
Familiarity with international expansion or multilingual audiences
Why Apply?
Foundational role with ownership over all marketing decisions
Stable funding and long-term product roadmap
Mission-led business with real social impact potential
Full autonomy to shape brand, growth, and creative direction
Fast-moving environment with access to executive-level decision making
Senior level
Director
Employment type
Full-time
Job function
Information Technology
Industries
Mental Health Care
#J-18808-Ljbffr