Harnham is hiring: Marketing Director in West Palm Beach

This range is provided by Harnham. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $130,000.00/yr - $150,000.00/yr Marketing Director - Consumer Tech / Wellness (Foundational Role) Job Title: Marketing Director - Consumer Tech / Wellness (Foundational Role) Location: West Palm Beach, FL (Hybrid) Salary: Up to $150,000 Basic Company Overview & Mission A well-funded, early-stage technology business is building an AI-enabled consumer platform focused on emotional well-being. With a fully functional beta already live across mobile and web, the company is entering an exciting phase of growth, preparing for go-to-market and international brand scaling. Their mission is to make personal wellness more accessible, engaging, and stigma-free through cutting-edge technology and creative brand storytelling. Role Overview We're looking for a Marketing Director to take full ownership of the brand, growth, and customer acquisition strategy. This is a foundational hire who will sit at the leadership table, work directly with the executive team, and act as the strategic and creative lead across all marketing functions. You’ll manage a marketing budget (~$1M in year one), oversee agency relationships, and scale performance across key channels including paid social, influencer, content, and SEO/SEM. Key Projects Define and execute the go-to-market and brand strategy Build a consistent brand voice and visual identity across all channels Manage and scale paid digital campaigns across platforms (Google, Meta, TikTok) Lead influencer, content, and social marketing efforts Evaluate and manage agency partners and outsourced resources Collaborate cross-functionally with product, engineering, and finance teams Required Background Strong track record in leading marketing efforts for a B2C tech or digital product Hands-on experience with paid social, SEO/SEM, content, and performance marketing Able to develop brand from zero to scale, with a creative-first mindset Experienced in managing budgets and agency relationships Confident operating in fast-moving, high-ownership environments Nice to Have Experience in wellness, healthtech, or AI-driven products Exposure to consumer psychology or emotional wellness sectors Familiarity with international expansion or multilingual audiences Why Apply? Foundational role with ownership over all marketing decisions Stable funding and long-term product roadmap Mission-led business with real social impact potential Full autonomy to shape brand, growth, and creative direction Fast-moving environment with access to executive-level decision making Senior level Director Employment type Full-time Job function Information Technology Industries Mental Health Care #J-18808-Ljbffr