Effie Worldwide, Inc.
Marketing & Communications Coordinator (Social Media)
Effie Worldwide, Inc., New Brunswick, New Jersey, us, 08933
Position Summary
Rutgers, The State University of New Jersey is seeking a Marketing & Communications Coordinator (Social Media) within the Communications Department of the Rutgers Cancer Institute.
The Marketing and Communications Coordinator (Social Media) is responsible for the management and success of all Rutgers Cancer Institute social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube and BlueSky) including the development and execution of social media strategies and plans to help achieve the strategic priorities of Rutgers Cancer Institute and the Oncology Service Line. These include but are not limited to the creation of videos, reels, graphics, and other engaging content.
The Marketing and Communications Coordinator serves as the content expert and lead for all oncology-related social media posts for the Oncology Service Line. The Marketing and Communications Coordinator (Social Media Manager) plays a key role in shaping the online voice of our Cancer Center by creating, curating, and managing high-quality digital content. This role supports the center's mission to educate, inform, and inspire patients, caregivers, donors, and the community through thoughtful and strategic use of social media platforms.
Essential Duties and Responsibilities
Leads robust social media strategy, content creation, and execution for all Rutgers Cancer Institute platforms including Facebook, LinkedIn, Instagram, X/Twitter, and BlueSky.
Develops and implements a social media strategy that is aligned with the center's strategic priorities and goals, including increasing patient volume, outreach, education, fundraising, and brand awareness.
Monitors all Rutgers Cancer Institute social media platforms for engagement and public comments.
Creates, curates, and manages content across all major platforms (e.g., Instagram, Facebook, LinkedIn, X/Twitter and YouTube).
Responsible for continually increasing social media engagement and followers on all Rutgers Cancer Institute platforms.
Serves as an oncology content expert and resource for the staff and faculty at Rutgers Cancer Institute and the marketing leads across the RWJBarnabas Health facilities.
Works closely with the RWJBarnabas Health corporate social media team to ensure post amplification.
Develops and executes strategic social media plan for major oncology conferences including but not limited to the ASCO and ASH Annual Meetings.
Utilizes and leads physician-focused social media efforts as part of US News and World Report strategy.
Creates standardized formats for promoting poster and oral presentations at international conferences on social media, as well as creating engaging content through videos, reels of the booth & photos throughout the conferences for posting on social media.
Identifies and creates engaging content with doctors, researchers & other teams to promote their specific expertise.
Considers ideas and produces videos of Rutgers Cancer Institute experts to promote services, awareness months, and other important topics and information.
Designs and develops infographics for awareness months and other topics. Posts on Rutgers Cancer Institute platforms and share with site marketing leads at RWJBarnabas Health.
Minimum Education and Experience
Bachelor's Degree in Marketing, Communications, Digital Communications, Media, Graphic Arts, or related Marketing degree plus three (3) years of demonstrated professional experience with managing social media channels.
Equivalent experience, education and/or training may be substituted for the education requirements.
Location City: New Brunswick State: NJ
Physical Demands and Work Environment PHYSICAL DEMANDS:
Standing, sitting, walking, talking and hearing.
No special vision requirements.
Lifting up to 25 lbs.
WORK ENVIRONMENT:
Office environment. Moderate noise.
Posting Number 25ST2361
#J-18808-Ljbffr
The Marketing and Communications Coordinator (Social Media) is responsible for the management and success of all Rutgers Cancer Institute social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube and BlueSky) including the development and execution of social media strategies and plans to help achieve the strategic priorities of Rutgers Cancer Institute and the Oncology Service Line. These include but are not limited to the creation of videos, reels, graphics, and other engaging content.
The Marketing and Communications Coordinator serves as the content expert and lead for all oncology-related social media posts for the Oncology Service Line. The Marketing and Communications Coordinator (Social Media Manager) plays a key role in shaping the online voice of our Cancer Center by creating, curating, and managing high-quality digital content. This role supports the center's mission to educate, inform, and inspire patients, caregivers, donors, and the community through thoughtful and strategic use of social media platforms.
Essential Duties and Responsibilities
Leads robust social media strategy, content creation, and execution for all Rutgers Cancer Institute platforms including Facebook, LinkedIn, Instagram, X/Twitter, and BlueSky.
Develops and implements a social media strategy that is aligned with the center's strategic priorities and goals, including increasing patient volume, outreach, education, fundraising, and brand awareness.
Monitors all Rutgers Cancer Institute social media platforms for engagement and public comments.
Creates, curates, and manages content across all major platforms (e.g., Instagram, Facebook, LinkedIn, X/Twitter and YouTube).
Responsible for continually increasing social media engagement and followers on all Rutgers Cancer Institute platforms.
Serves as an oncology content expert and resource for the staff and faculty at Rutgers Cancer Institute and the marketing leads across the RWJBarnabas Health facilities.
Works closely with the RWJBarnabas Health corporate social media team to ensure post amplification.
Develops and executes strategic social media plan for major oncology conferences including but not limited to the ASCO and ASH Annual Meetings.
Utilizes and leads physician-focused social media efforts as part of US News and World Report strategy.
Creates standardized formats for promoting poster and oral presentations at international conferences on social media, as well as creating engaging content through videos, reels of the booth & photos throughout the conferences for posting on social media.
Identifies and creates engaging content with doctors, researchers & other teams to promote their specific expertise.
Considers ideas and produces videos of Rutgers Cancer Institute experts to promote services, awareness months, and other important topics and information.
Designs and develops infographics for awareness months and other topics. Posts on Rutgers Cancer Institute platforms and share with site marketing leads at RWJBarnabas Health.
Minimum Education and Experience
Bachelor's Degree in Marketing, Communications, Digital Communications, Media, Graphic Arts, or related Marketing degree plus three (3) years of demonstrated professional experience with managing social media channels.
Equivalent experience, education and/or training may be substituted for the education requirements.
Location City: New Brunswick State: NJ
Physical Demands and Work Environment PHYSICAL DEMANDS:
Standing, sitting, walking, talking and hearing.
No special vision requirements.
Lifting up to 25 lbs.
WORK ENVIRONMENT:
Office environment. Moderate noise.
Posting Number 25ST2361
#J-18808-Ljbffr