Great Day Improvements- Retail Marketing Manager

Great Day Improvements – Retail Marketing Manager This role champions the Great Day Way, placing customers and people at the heart of every interaction. As the leader for Retail Marketing and event strategy, the Retail Marketing Manager will help unify our efforts under one customer‑obsessed, people‑driven framework to deliver quality leads, memorable brand experiences, and community connection in our territories.

Compensation : $55 K‑$65 K PLUS Lucrative Bonus Structure

Local Travel & Availability : OPEN WEEKEND AVAILABILITY IS A MUST. TYPICAL SCHEDULE IS THURSDAY – MONDAY

Responsibilities

Engage potential customers and schedule in‑home consultations with Sales Representatives

Develop training programs for existing local staff and new hires

Help hire, train and maintain team of retail marketers across multiple locations

Manage provided budgets to maximize ROI

Determine and set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager

Manage and approve payroll entries and updates

Contribute content social media and company culture efforts

Evaluate data and results to identify areas of improvement

Conduct performance reviews with Retail marketing team

Support Corporate Marketing functions where necessary

Enterprise Leadership and Strategy

Create and lead a unified retail marketing vision across all brands and divisions

Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer‑first mindset, and strong team development

Oversee execution of retail marketing strategies, including in‑store marketing, retail events and B2B partnerships

Assist oversight of event marketing strategies, including home shows, festivals, and local sponsorships

Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience

Optimize lead generation processes to exceed issued and conversion rate targets

Develop, manage and execute a workforce plan to deliver quality capacity and capabilities for retail marketing

Recruit, train, and inspire a high‑performing, geographically dispersed team of retail marketers

Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines

Manage and meet monthly, quarterly, and annual goals; report on performance against KPIs including lead volume, ROI, conversion rates, and team development

Own and manage retail marketing budgets with discipline and creativity, driving strong ROI and impactful customer experiences

Qualifications

2+ years of experience in retail/field/event marketing, grassroots lead generation, or related roles in high‑performance, growth‑oriented businesses

Proven leadership in building and scaling multi‑location teams and programs; national/multi‑brand experience preferred

Bachelor’s degree or equivalent experience; marketing, communications, or business discipline preferred

Skills & Knowledge

Deep understanding of retail marketing dynamics, including in‑store marketing, event execution, local partnerships, community engagement, and staffing

Strong ability to set vision, organize systems, and lead through influence in a matrixed environment

Experience in the home improvement, franchise, or direct‑to‑consumer industries a plus

Excellent communicator who inspires, coaches, and drives outcomes through people

Travel & Physical Requirements

Willingness to travel regularly to your office, events & stores within your market, as well as other markets if chosen to attend

Ability to engage for extended periods at events & stores and manage occasional physical demands (display materials, standing, walking)

Valid driver’s license and reliable transportation required

YHIC is an Equal Employment Opportunity Employer

Location: Portland, OR | Seniority level: Mid‑Senior level | Employment type: Full‑time | Job function: Marketing and Sales | Industry: Construction

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