Columbia Sportswear Company
Retail Marketing Specialist
Columbia Sportswear Company, Portland, Oregon, United States, 97204
Join to apply for the
Retail Marketing Specialist
role at
Columbia Sportswear Company
This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in‑office requirement may be adjusted at the discretion of the company.
About The Position The North America Direct‑to‑Consumer (DTC) team focuses on our outlet, brand, and employee stores within the US and Canada. From merchandising to retail marketing to retail operations, there is a highly collaborative team working “behind the scenes” to ensure our consumers have a positive experience in our stores.
Responsibilities
Support traffic‑driving initiatives surrounding the customer brand experience to include but not limited to in‑store and at‑mall event activations, special brand partnerships, media programs, local partnerships, and mall partnerships to increase brand awareness and foot traffic to stores.
Create impactful, engaging experiences for customers through project management and execution of retail event activations to include event ideation, creative asset and email briefing, market research, external vendor partnership, contractual negotiations, mall partnerships, and recapping.
Brand campaign management support to include calendar planning, briefing assets and creative curation, delivering print and digital assets to vendors and partners and ensuring strategic alignment across channels.
Manage relationships and communications with external mall management teams, ensuring seamless participation in mall promotions, programs, campaigns, and events.
Support store‑level execution of brand partnership and campaigns, ensuring alignment with broader marketing goals.
Develop and support recommendations for key local partnerships in market.
Provide weekly traffic reporting and performance results of owned activations.
Partner cross‑functionally with internal teams (ISM, Ecommerce, Legal, Design, Real Estate, Merchants, and Operations) to ensure alignment and successful execution of marketing strategies.
Qualifications
Highly organized with strong attention to detail and the ability to manage multiple tasks simultaneously.
A confident communicator and presenter who collaborates effectively across teams.
Calm under pressure, able to meet tight deadlines in a fast‑paced environment.
A creative marketer with a track record of driving traffic and sales in retail settings.
A proactive team contributor who provides informal guidance and leads low‑risk projects.
A Bachelor’s degree in Marketing, Business, or a related field.
3–5 years of professional experience in marketing, business, or communications.
Proficiency in Microsoft Office and comfort working with cross‑functional teams.
Experience solving moderately complex problems with internal and external impact.
Exposure to global, regional, and vendor‑facing work environments with varied responsibilities.
Benefits We are proud to offer a benefits package that includes medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, and generous vacation, a 401k plan with company match, and employee discounts.
EEO Statement Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
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Retail Marketing Specialist
role at
Columbia Sportswear Company
This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in‑office requirement may be adjusted at the discretion of the company.
About The Position The North America Direct‑to‑Consumer (DTC) team focuses on our outlet, brand, and employee stores within the US and Canada. From merchandising to retail marketing to retail operations, there is a highly collaborative team working “behind the scenes” to ensure our consumers have a positive experience in our stores.
Responsibilities
Support traffic‑driving initiatives surrounding the customer brand experience to include but not limited to in‑store and at‑mall event activations, special brand partnerships, media programs, local partnerships, and mall partnerships to increase brand awareness and foot traffic to stores.
Create impactful, engaging experiences for customers through project management and execution of retail event activations to include event ideation, creative asset and email briefing, market research, external vendor partnership, contractual negotiations, mall partnerships, and recapping.
Brand campaign management support to include calendar planning, briefing assets and creative curation, delivering print and digital assets to vendors and partners and ensuring strategic alignment across channels.
Manage relationships and communications with external mall management teams, ensuring seamless participation in mall promotions, programs, campaigns, and events.
Support store‑level execution of brand partnership and campaigns, ensuring alignment with broader marketing goals.
Develop and support recommendations for key local partnerships in market.
Provide weekly traffic reporting and performance results of owned activations.
Partner cross‑functionally with internal teams (ISM, Ecommerce, Legal, Design, Real Estate, Merchants, and Operations) to ensure alignment and successful execution of marketing strategies.
Qualifications
Highly organized with strong attention to detail and the ability to manage multiple tasks simultaneously.
A confident communicator and presenter who collaborates effectively across teams.
Calm under pressure, able to meet tight deadlines in a fast‑paced environment.
A creative marketer with a track record of driving traffic and sales in retail settings.
A proactive team contributor who provides informal guidance and leads low‑risk projects.
A Bachelor’s degree in Marketing, Business, or a related field.
3–5 years of professional experience in marketing, business, or communications.
Proficiency in Microsoft Office and comfort working with cross‑functional teams.
Experience solving moderately complex problems with internal and external impact.
Exposure to global, regional, and vendor‑facing work environments with varied responsibilities.
Benefits We are proud to offer a benefits package that includes medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, and generous vacation, a 401k plan with company match, and employee discounts.
EEO Statement Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
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