Sherwin-Williams
Global Marketing Director – Furniture & Specialty.
Sherwin-Williams, Greensboro, North Carolina, us, 27497
Qualifications
Thisroleisaccountable for the development andexecution of the Global Furnituresegment marketingstrategy.Executing thestrategy willresult inprofitablygrowing Sherwin-Williamsshareof the globalmarket for theIndustrial Wood Coatings Division by effectively aligning resources with opportunities.Key metrics includes sales growth in excess of market growth rates, margin growth, and new product sales growth.
ThepositionprovidesstrategicleadershipforSales,R&DandProduct ManagementteamsinNorthAmerica,Europeand Asia.ItservesasakeymemberoftheMarketingleadershiporganization.
FORMAL EDUCATION:
Bachelor’s degree from an accredited university
Preferred:
MBA
Bachelor’s degree in marketing or business-related field
KNOWLEDGE & EXPERIENCE:
Required:
Ability to multi-task in a fast-paced business environment and be proactive with prioritizing work assignments.
Strong organization, analytical, time management and communications skills.
Minimum of 7 years of marketing and/or sales B2B experience.
Preferred:
10-15 years industry experience
TECHNICAL/SKILL REQUIREMENTS:
Required:
Computer Skills – Advanced PowerPoint Skills
TRAVEL REQUIREMENTS:
50% or more
Overall Responsibilities
Develop growth strategies for the designated sub-segments in North America, Europe and APAC.
Convert the strategy into multi-year growth plans that expand both position and profitability.
Align regional sales, R&D and Product Management resources to execute the growth plan.
Establish leading operational and lagging financial metrics for the segment and manage to them. These metrics should include, but are not limited to, sales growth and margin growth.
Grow market share in key geographies.
Develop, coach and manage talent.
Stay within budget and timelines in achieving the above results.
Strong fact base, quantifying key dimensions of the segment.
Leading and lagging economic indicators for the segment.
Quantified assessment of sub-segment attractiveness in each relevant geography.
Competitive intelligence.
Identify and quantify the impact of disruptors and accelerators in the segment.
Quantified assessment of our probability of success in each sub-segment in each relevant geography.
Internal value chain assessment.
Defined business model and channel strategy.
Segment industry value chain overview.
Segment strategy that drives differentiation and sustainable competitive advantage.
Actionable growth plan including both external market actions and internal investments.
Financial plan quantifying the net benefit of these market actions and internal investments.
Strategy Execution / Growth Plan
The Strategy should include an assessment of adjacent markets and technologies, new geographies. The growth plan should consider both organic and inorganic growth.
Execute the strategy to achieve the financial growth plans. This should include:
Aligning all internal stakeholders around segment growth plans.
Maintaining contact with key customers in all regions to gain market insight and deeper customer understanding.
Maintaining contact with key suppliers or co-suppliers in the industry to understand their capabilities and innovations to better serve the segment.
Active involvement in industry associations to represent Sherwin-Williams as a global coatings leader.
Supporting sales in positioning appropriate product offerings for target customer segments.
Identify and establish relationships with key industry influencers and brand owners.
For selected strategic accounts, partner with the Enterprise Selling team to deliver an enterprise-wide value proposition that delivers on value elements from several divisions or groups.
Support the global sales organization at the strategic, as well as tactical account level through targeting, lead generation, sales tool development, pricing guidance, and collaborative selling.
Global Account Management
For a select number of global accounts, work with the regional account owners to coordinate the cross regional account plan.
Facilitates service in each region that reflects the global importance of these accounts.
Product Development and Commercialization
Develop a robust new product development roadmap, including an active idea pipeline. This roadmap should ensure marketshare and profit expansion.
Collaborate with Segment Product Management on roadmap execution.
Responsible and Accountable for StageGate Phase 1 Opportunity Identification.
Responsible to contribute as a project team member to Phase 2 through 5 by advancing commercial data and refining the value proposition and financial assessments.
Lead the market introduction for new products.
Support Product Management in prioritizing segment-specific Lab Work Requests (LWRs).
External Communications
Identify key stakeholders and build tailored message maps.
Recommend key events and media relevant for the focused segment & support Marcom in executing these events, through content contribution and participation.
Ensure thought leadership in the segment(s) through articles, presentations, and interviews.
Internal Communication
Deliver market and product training in collaboration with the Product Managers and Regional Market Managers.
Ensure effective sales and marketing tools as well as printed collateral for internal and external use.
Increase organizational alignment around segment strategy through quarterly reviews with relevant internal stakeholders.
Leadership
Work cooperatively with Management in all Global locations.
Manage limited resources in pursuit of the highest return on investment (ROI) in the focused segment.
Overcome internal barriers in achieving objectives.
Interact with Technical, Sales, Manufacturing, Human Resources and Finance Directors.
Track and report Focus Market-based results and activities.
#J-18808-Ljbffr
ThepositionprovidesstrategicleadershipforSales,R&DandProduct ManagementteamsinNorthAmerica,Europeand Asia.ItservesasakeymemberoftheMarketingleadershiporganization.
FORMAL EDUCATION:
Bachelor’s degree from an accredited university
Preferred:
MBA
Bachelor’s degree in marketing or business-related field
KNOWLEDGE & EXPERIENCE:
Required:
Ability to multi-task in a fast-paced business environment and be proactive with prioritizing work assignments.
Strong organization, analytical, time management and communications skills.
Minimum of 7 years of marketing and/or sales B2B experience.
Preferred:
10-15 years industry experience
TECHNICAL/SKILL REQUIREMENTS:
Required:
Computer Skills – Advanced PowerPoint Skills
TRAVEL REQUIREMENTS:
50% or more
Overall Responsibilities
Develop growth strategies for the designated sub-segments in North America, Europe and APAC.
Convert the strategy into multi-year growth plans that expand both position and profitability.
Align regional sales, R&D and Product Management resources to execute the growth plan.
Establish leading operational and lagging financial metrics for the segment and manage to them. These metrics should include, but are not limited to, sales growth and margin growth.
Grow market share in key geographies.
Develop, coach and manage talent.
Stay within budget and timelines in achieving the above results.
Strong fact base, quantifying key dimensions of the segment.
Leading and lagging economic indicators for the segment.
Quantified assessment of sub-segment attractiveness in each relevant geography.
Competitive intelligence.
Identify and quantify the impact of disruptors and accelerators in the segment.
Quantified assessment of our probability of success in each sub-segment in each relevant geography.
Internal value chain assessment.
Defined business model and channel strategy.
Segment industry value chain overview.
Segment strategy that drives differentiation and sustainable competitive advantage.
Actionable growth plan including both external market actions and internal investments.
Financial plan quantifying the net benefit of these market actions and internal investments.
Strategy Execution / Growth Plan
The Strategy should include an assessment of adjacent markets and technologies, new geographies. The growth plan should consider both organic and inorganic growth.
Execute the strategy to achieve the financial growth plans. This should include:
Aligning all internal stakeholders around segment growth plans.
Maintaining contact with key customers in all regions to gain market insight and deeper customer understanding.
Maintaining contact with key suppliers or co-suppliers in the industry to understand their capabilities and innovations to better serve the segment.
Active involvement in industry associations to represent Sherwin-Williams as a global coatings leader.
Supporting sales in positioning appropriate product offerings for target customer segments.
Identify and establish relationships with key industry influencers and brand owners.
For selected strategic accounts, partner with the Enterprise Selling team to deliver an enterprise-wide value proposition that delivers on value elements from several divisions or groups.
Support the global sales organization at the strategic, as well as tactical account level through targeting, lead generation, sales tool development, pricing guidance, and collaborative selling.
Global Account Management
For a select number of global accounts, work with the regional account owners to coordinate the cross regional account plan.
Facilitates service in each region that reflects the global importance of these accounts.
Product Development and Commercialization
Develop a robust new product development roadmap, including an active idea pipeline. This roadmap should ensure marketshare and profit expansion.
Collaborate with Segment Product Management on roadmap execution.
Responsible and Accountable for StageGate Phase 1 Opportunity Identification.
Responsible to contribute as a project team member to Phase 2 through 5 by advancing commercial data and refining the value proposition and financial assessments.
Lead the market introduction for new products.
Support Product Management in prioritizing segment-specific Lab Work Requests (LWRs).
External Communications
Identify key stakeholders and build tailored message maps.
Recommend key events and media relevant for the focused segment & support Marcom in executing these events, through content contribution and participation.
Ensure thought leadership in the segment(s) through articles, presentations, and interviews.
Internal Communication
Deliver market and product training in collaboration with the Product Managers and Regional Market Managers.
Ensure effective sales and marketing tools as well as printed collateral for internal and external use.
Increase organizational alignment around segment strategy through quarterly reviews with relevant internal stakeholders.
Leadership
Work cooperatively with Management in all Global locations.
Manage limited resources in pursuit of the highest return on investment (ROI) in the focused segment.
Overcome internal barriers in achieving objectives.
Interact with Technical, Sales, Manufacturing, Human Resources and Finance Directors.
Track and report Focus Market-based results and activities.
#J-18808-Ljbffr