Highgate
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Director Sales & Marketing
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Highgate Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward‑thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry‑leading revenue management tools that identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com Location
Hilton Garden Inn Kauai Wailua Bay Overview
The Director of Sales & Marketing is primarily responsible for leading and driving top-line revenue strategy for traditional sales segments to include group, volume transient, and catering. The individual is also responsible for staying ahead of market trends, market share movement, and ongoing competitive hotel analysis while directing the property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded. The Director is responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel and managing the sales and marketing budget that supports revenue attainment. Responsibilities
Lead and drive top-line revenue for traditional sales segments to include group, volume transient, and catering. Assess and react to market trends, market share, and the competitive hotel environment. Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel and manage the sales & marketing budget that supports all initiatives. Act as the hotel’s voice of the customer and communicate key issues and concerns at all levels of the organization. Fluent in reading, assimilating, and using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position, and a wide array of traditional hotel reporting. Understand and communicate market trends, demand generators, supply/demand, and economic factors affecting hotel performance. Conduct comprehensive competitive set reviews, SWOT analysis, and keep tabs on new supply. Understand GEO source and develop a plan to penetrate the primary markets. Develop and implement key segment strategy and manage key accounts (both existing and target). Design effective sales deployment schemes and market assignments. Develop sales goals designed to achieve budget and market share targets. Manage group pace measurement and set sales production goals. Manage sales activity and travel schedule. Qualifications
Bachelor’s degree preferred in Marketing. At least 3 years of experience as a sales leader, with prior hotel sales experience. Experience dealing with and communicating with ownership groups and asset management. Proficient in managing and using sales automation (DELPHI) and PMS systems. Experience working collaboratively with revenue management. Well-rounded knowledge of all market segments and channel sources, and ability to develop a strategic plan for each. Excellent communication and presentation skills. Strong interpersonal skills and ability to work in a team environment. Ability to direct, lead, train, motivate, and drive a direct sales team; and develop a cooperative and competitive team spirit and winning attitude. Proficient in MS Office including Word, Excel, and PowerPoint. Ability to multitask and prioritize departmental functions to meet deadlines. Seniority level
Director Employment type
Full-time Job function
Sales and Business Development Industries
Hospitality
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Director Sales & Marketing
role at
Highgate Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward‑thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry‑leading revenue management tools that identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com Location
Hilton Garden Inn Kauai Wailua Bay Overview
The Director of Sales & Marketing is primarily responsible for leading and driving top-line revenue strategy for traditional sales segments to include group, volume transient, and catering. The individual is also responsible for staying ahead of market trends, market share movement, and ongoing competitive hotel analysis while directing the property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded. The Director is responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel and managing the sales and marketing budget that supports revenue attainment. Responsibilities
Lead and drive top-line revenue for traditional sales segments to include group, volume transient, and catering. Assess and react to market trends, market share, and the competitive hotel environment. Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel and manage the sales & marketing budget that supports all initiatives. Act as the hotel’s voice of the customer and communicate key issues and concerns at all levels of the organization. Fluent in reading, assimilating, and using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position, and a wide array of traditional hotel reporting. Understand and communicate market trends, demand generators, supply/demand, and economic factors affecting hotel performance. Conduct comprehensive competitive set reviews, SWOT analysis, and keep tabs on new supply. Understand GEO source and develop a plan to penetrate the primary markets. Develop and implement key segment strategy and manage key accounts (both existing and target). Design effective sales deployment schemes and market assignments. Develop sales goals designed to achieve budget and market share targets. Manage group pace measurement and set sales production goals. Manage sales activity and travel schedule. Qualifications
Bachelor’s degree preferred in Marketing. At least 3 years of experience as a sales leader, with prior hotel sales experience. Experience dealing with and communicating with ownership groups and asset management. Proficient in managing and using sales automation (DELPHI) and PMS systems. Experience working collaboratively with revenue management. Well-rounded knowledge of all market segments and channel sources, and ability to develop a strategic plan for each. Excellent communication and presentation skills. Strong interpersonal skills and ability to work in a team environment. Ability to direct, lead, train, motivate, and drive a direct sales team; and develop a cooperative and competitive team spirit and winning attitude. Proficient in MS Office including Word, Excel, and PowerPoint. Ability to multitask and prioritize departmental functions to meet deadlines. Seniority level
Director Employment type
Full-time Job function
Sales and Business Development Industries
Hospitality
#J-18808-Ljbffr