Ascension Publishing Group
SUMMARY
The Marketing Associate for Books & Merch supports Ascension’s marketing initiatives by harnessing data analytics to enhance strategies for book and merchandise products in the Catholic B2C market. This role suits a meticulous, analytical thinker skilled at interpreting complex data sets, identifying dependencies, and crafting creative, unexpected marketing solutions. The successful candidate will be a fast learner, highly collaborative, innovative, detail-oriented, and an excellent communicator.
DUTIES AND RESPONSIBILITIES
Support Marketing Strategy and Data Analysis. Assist in refining the team’s marketing strategy by analyzing customer data, market trends, and performance metrics. Use tools like Google Analytics and data visualization software to identify patterns, dependencies, and opportunities within the existing customer journey. Propose data-driven optimizations to drive website traffic, expand customer segments, and contribute to revenue goals.
Carry out marketing activities. Execute hands‑on marketing tactics to support frontlist and backlist sales goals, including drafting, building, optimizing, & scheduling single‑send emails, email sequences, and automated flows; building, deploying, and optimizing digital ad campaigns across platforms like Facebook Ads Manager and Google Ads; and collaborating with team members & external developers to create & refine landing pages, product pages, & Amazon pages.
Conduct Data‑Driven Research and Insights. Survey customers & target audiences on product elements such as titles, designs, and topics. Analyze product strengths, weaknesses, & marketability using quantitative methods; support Product Managers in evaluating ideas by providing insights on customer segments, demographics, KPIs, & potential new markets. Reason through complex data sets to estimate addressable market sizes & recommend innovative approaches.
Assist in Planning, Executing, & Evaluating Promotional Campaigns. Contribute to campaign development by analyzing performance data, suggesting angles based on insights, & drafting compelling copy. Track KPIs in real time, evaluate results for engagement & revenue impact, and propose thoughtful adjustments. Work across teams to collaborate on cross‑company initiatives.
Support Creation of Marketing Assets. Help manage graphic & visual requirements by providing data-backed feedback on photography, graphics, video, & product pages. Optimize ad creative using A/B testing & analytics.
Functional Support & Additional Responsibilities. Aid in maintaining the marketing budget by tracking expenses & ensuring cost efficiency. Support internal communications, recommend data-informed improvements to e‑commerce platforms, & collaborate with other company marketers for brand alignment. Work closely with the Associate General Manager & Associate Project Manager to contribute to team knowledge-sharing on data trends.
COMPETENCIES & SKILLS Facebook for Business | Google Ads Manager | Email Marketing | Digital Advertising
Shopify | E-Commerce Platforms | Google Analytics | Google Marketing Platform | Google Optimize | Campaign Management | Content Marketing | Search Engine | Optimization (SEO)
A/B Testing | Data analysis
REQUIREMENTS
Bachelor’s or Master’s degree in Business Administration, Marketing, Communications, or a related field.
Exceptionally passionate toward the achievement of Ascension’s mission.
Results-driven mindset. Excellent analytical & data-interpretation skills.
Knowledge of the Catholic media & consumer market. Direct experience with Catholic B2C product development &/or marketing is a plus.
Superb spoken & written communication. Excellent interpersonal skills.
Emerging leadership capabilities & demonstrated ability to manage timelines & requirements for multiple concurrent projects.
Understanding of digital marketing functions, especially in a direct-to-consumers context.
The ability to travel to Ascension’s headquarters in Pennsylvania up to three times a year is required.
Exemplifying & living Ascension’s core values of humility, passion, and integrity is required.
BENEFITS
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Work From Home
Wellness Resources
#J-18808-Ljbffr
DUTIES AND RESPONSIBILITIES
Support Marketing Strategy and Data Analysis. Assist in refining the team’s marketing strategy by analyzing customer data, market trends, and performance metrics. Use tools like Google Analytics and data visualization software to identify patterns, dependencies, and opportunities within the existing customer journey. Propose data-driven optimizations to drive website traffic, expand customer segments, and contribute to revenue goals.
Carry out marketing activities. Execute hands‑on marketing tactics to support frontlist and backlist sales goals, including drafting, building, optimizing, & scheduling single‑send emails, email sequences, and automated flows; building, deploying, and optimizing digital ad campaigns across platforms like Facebook Ads Manager and Google Ads; and collaborating with team members & external developers to create & refine landing pages, product pages, & Amazon pages.
Conduct Data‑Driven Research and Insights. Survey customers & target audiences on product elements such as titles, designs, and topics. Analyze product strengths, weaknesses, & marketability using quantitative methods; support Product Managers in evaluating ideas by providing insights on customer segments, demographics, KPIs, & potential new markets. Reason through complex data sets to estimate addressable market sizes & recommend innovative approaches.
Assist in Planning, Executing, & Evaluating Promotional Campaigns. Contribute to campaign development by analyzing performance data, suggesting angles based on insights, & drafting compelling copy. Track KPIs in real time, evaluate results for engagement & revenue impact, and propose thoughtful adjustments. Work across teams to collaborate on cross‑company initiatives.
Support Creation of Marketing Assets. Help manage graphic & visual requirements by providing data-backed feedback on photography, graphics, video, & product pages. Optimize ad creative using A/B testing & analytics.
Functional Support & Additional Responsibilities. Aid in maintaining the marketing budget by tracking expenses & ensuring cost efficiency. Support internal communications, recommend data-informed improvements to e‑commerce platforms, & collaborate with other company marketers for brand alignment. Work closely with the Associate General Manager & Associate Project Manager to contribute to team knowledge-sharing on data trends.
COMPETENCIES & SKILLS Facebook for Business | Google Ads Manager | Email Marketing | Digital Advertising
Shopify | E-Commerce Platforms | Google Analytics | Google Marketing Platform | Google Optimize | Campaign Management | Content Marketing | Search Engine | Optimization (SEO)
A/B Testing | Data analysis
REQUIREMENTS
Bachelor’s or Master’s degree in Business Administration, Marketing, Communications, or a related field.
Exceptionally passionate toward the achievement of Ascension’s mission.
Results-driven mindset. Excellent analytical & data-interpretation skills.
Knowledge of the Catholic media & consumer market. Direct experience with Catholic B2C product development &/or marketing is a plus.
Superb spoken & written communication. Excellent interpersonal skills.
Emerging leadership capabilities & demonstrated ability to manage timelines & requirements for multiple concurrent projects.
Understanding of digital marketing functions, especially in a direct-to-consumers context.
The ability to travel to Ascension’s headquarters in Pennsylvania up to three times a year is required.
Exemplifying & living Ascension’s core values of humility, passion, and integrity is required.
BENEFITS
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Work From Home
Wellness Resources
#J-18808-Ljbffr