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Shelf Inc.

Strategy Manager (Influencer Marketing)

Shelf Inc., Atlanta, Georgia, United States, 30383

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The Shelf is a fast‑growing influencer marketing agency that blends

data science with creativity

to deliver standout campaigns. We work with top brands and platforms to craft strategies that are

performance‑first

and

culturally relevant

.

Everyone claims to be data‑backed. We

prove it

:

Our top‑funnel campaigns outperformed a client’s lower‑funnel agency campaigns by

5x in conversions TikTok verified that our campaigns perform

500x above their ad benchmarks in watch time One of our TikTok ads ranked

#2 globally

for an entire month

But what really sets us apart? Our

people‑first culture

. We actively

discourage burnout

, uphold a

true 40‑hour workweek

, and invest deeply in our team’s wellbeing and growth.

100% covered healthcare

️ Flexible PTO

Company holidays that actually get honored

✈️ In‑person off‑sites in Atlanta to foster real connection

About the role

We’re hiring a

Strategy Manager

to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high‑quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.

What you’ll do

Research platforms, brands, and verticals

Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data‑driven campaign narratives

Identify algorithm‑centric cultural trends shaping content and influencer strategy

Build data‑rich decks for pitches and campaigns

Source high‑quality, relevant creators within the social landscape

Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking

Align creator ecosystems and platform behaviors with campaign goals

Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way

Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time

Continuously explore and apply innovative AI‑driven processes to elevate proposals and client deliverables

Support initiatives around trendspotting and creator discovery using AI

Work closely with multiple teams to deliver strategic impact across the business:

Creative:

Support ongoing client renewals with trend and creator insight

New Business:

Contribute to RFPs with standout strategy and creator POVs

Marketing:

Provide strategic input and support for agency webinars and thought leadership content

Product:

Partner with internal stakeholders on evolving agency tech and UI needs

Agency‑Wide

: Support case study upkeep to ensure best‑in‑class examples of our work are captured and published

Qualifications ✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar ✍️ A strong writer and storyteller who brings clarity to complexity Curious, proactive, and scrappy—you love turning noise into signal Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT Strong with Google Slides or PowerPoint Bonus: Trend forecasting, creator discovery, or early‑stage AI experience Bonus: Experience at a startup, creative agency, or marketing‑tech company

Why You’ll Love It Here We’re building something meaningful and sustainable—without burning people out. We care about

impact

,

balance

, and

raising the bar

in our industry.

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