Ballantyne Country Club
Communications Coordinator
Ballantyne Country Club, Charlotte, North Carolina, United States, 28245
Job Title: Communications Coordinator
Reports To: Membership Director
Summary
The Communications Coordinator is responsible for managing and executing the club’s communication and promotional activities across all channels—print, digital, web/app, social media—as well as supporting administrative and strategic planning tasks. This role ensures consistent branding, supports event promotion, maintains internal and external communication tools, and helps with the behind‑the‑scenes work that ensures smooth operations.
Key Responsibilities Communication & Content Creation
Produce and publish the bi‑monthly newsletter (e.g., The Buzz) — content planning, writing, layout/design, distribution, analytics
Manage daily club communications via email—ensuring messages are timely, relevant, and brand consistent
Develop social media content, campaigns, and posts for Instagram, Facebook, LinkedIn, etc.; maintain a cohesive brand voice and visual identity
Promote club events and programs through multiple channels (social media, email, signage, internal displays, club app)
Attend club events to gather content (photos, video, interviews, member spotlights) for reuse in various media
Website & App Audits / Management
Perform periodic website audits (usability, SEO, content quality, performance) and recommend/implement improvements
Update website content (events, posts, pages, images) in coordination with stakeholders
Oversee the club’s mobile app: content updates, push notifications, maintaining member engagement, coordinating with tech/vendor partners
Promotional Strategy for Club Events
Develop and maintain an event promotion strategy: plan promotional timelines, select appropriate channels, define messaging, set goals
Coordinate creation of all promotional materials (print + digital): flyers, posters, banners, menu printouts, signage, etc.
Ensure that for each event, the promotion is cohesive across all touchpoints (app, website, email, signage, social media)
Administrative & Operational Support
Maintain filing systems for digital and/or physical documents (marketing assets, event materials, signage files, image libraries)
Organize, track, and manage printed materials orders and inventory (menus, signs, posters, etc.)
Assist with scheduling / calendar management (events, content deadlines, app updates, website refreshes)
Manage contact lists, membership databases, vendor contacts, and related records
Prepare reports and documentation for communications metrics, event outcomes, budget tracking, as needed
Support other administrative duties as needed (e.g., meeting coordination, taking meeting notes, managing invoices/subscriptions related to communications tools, filing)
Strategy, Reporting & Continuous Improvement
Maintain a communications and content calendar (newsletter, social media, website/app, event promotions, print materials)
Monitor, analyze, and report on performance metrics across channels (open rates, clicks, social engagement, app usage, website traffic)
Use data and feedback to adjust strategies, improve efficiency, and enhance reach
Stay up‑to‑date with trends, best practices, tools (design, web, app, social media, SEO)
Other duties may be assigned
Qualifications & Skills
Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or related field (or equivalent experience)
1‑3+ years of experience in communications, marketing, or content creation roles
Excellent writing, editing, and proofreading skills
Strong graphic design/layout ability; proficiency with design tools (e.g. Adobe Creative Suite, Canva, etc.)
Experience managing websites / content management systems and mobile apps
Social media management across key platforms
Organized, detail‑oriented, good multi‑tasker with solid time management skills
Strong communication and interpersonal skills
Preferred / Nice‑to‑Have
Experience in hospitality, club / membership organizations
Familiarity with printing, signage production, and vendor coordination
Photography & basic video capture/editing skills
Experience with event planning or promotions strategy development
Experience using project management / content calendar tools
Working Conditions
On‑site presence expected for many duties (events, content capture, signage, app/website coordination)
Some evenings, weekends, and holidays are required during event promo peaks or major club happenings
Managing multiple deliverables and deadlines concurrently
Standard schedule is Tuesday – Saturday unless otherwise specified.
Benefits Paid Time Off:
Paid time off will begin accruing after 90 days of employment and will accrue each pay period.
Time of Service Hours
Less than 1 Full Calendar Year Up to 60 hours
1st Full Calendar Year 80 Hours (10 days)
2nd Full Calendar Year 80 Hours (10 days)
3rd Full Calendar Year 96 Hours (12 days)
4th Full Calendar Year 104 Hours (13 days)
5th Full Calendar Year 120 Hours (15 days)
10th Full Calendar Year 160 Hours (20 days)
Holiday Pay:
Eligible for 7 Paid Holidays per year after 90 days of employment.
Group Benefits:
Eligible to participate in the group health insurance program upon 90 days of employment.
Medical – Cigna
Dental – Cigna
Vision – Unum
Flexible Spending Accounts
Short Term Disability – Unum (Club pays 100% of coverage)
Long Term Disability – Unum
Voluntary benefits such as Life Insurance, Critical Illness, Accident & Whole Life- Unum
401K Plan:
Available after 1 year. The club matches $0.75 for every $1.00 that you contribute up to 5% of your deferral. After 3 years, you are 100% fully vested for the matching contributions.
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Key Responsibilities Communication & Content Creation
Produce and publish the bi‑monthly newsletter (e.g., The Buzz) — content planning, writing, layout/design, distribution, analytics
Manage daily club communications via email—ensuring messages are timely, relevant, and brand consistent
Develop social media content, campaigns, and posts for Instagram, Facebook, LinkedIn, etc.; maintain a cohesive brand voice and visual identity
Promote club events and programs through multiple channels (social media, email, signage, internal displays, club app)
Attend club events to gather content (photos, video, interviews, member spotlights) for reuse in various media
Website & App Audits / Management
Perform periodic website audits (usability, SEO, content quality, performance) and recommend/implement improvements
Update website content (events, posts, pages, images) in coordination with stakeholders
Oversee the club’s mobile app: content updates, push notifications, maintaining member engagement, coordinating with tech/vendor partners
Promotional Strategy for Club Events
Develop and maintain an event promotion strategy: plan promotional timelines, select appropriate channels, define messaging, set goals
Coordinate creation of all promotional materials (print + digital): flyers, posters, banners, menu printouts, signage, etc.
Ensure that for each event, the promotion is cohesive across all touchpoints (app, website, email, signage, social media)
Administrative & Operational Support
Maintain filing systems for digital and/or physical documents (marketing assets, event materials, signage files, image libraries)
Organize, track, and manage printed materials orders and inventory (menus, signs, posters, etc.)
Assist with scheduling / calendar management (events, content deadlines, app updates, website refreshes)
Manage contact lists, membership databases, vendor contacts, and related records
Prepare reports and documentation for communications metrics, event outcomes, budget tracking, as needed
Support other administrative duties as needed (e.g., meeting coordination, taking meeting notes, managing invoices/subscriptions related to communications tools, filing)
Strategy, Reporting & Continuous Improvement
Maintain a communications and content calendar (newsletter, social media, website/app, event promotions, print materials)
Monitor, analyze, and report on performance metrics across channels (open rates, clicks, social engagement, app usage, website traffic)
Use data and feedback to adjust strategies, improve efficiency, and enhance reach
Stay up‑to‑date with trends, best practices, tools (design, web, app, social media, SEO)
Other duties may be assigned
Qualifications & Skills
Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or related field (or equivalent experience)
1‑3+ years of experience in communications, marketing, or content creation roles
Excellent writing, editing, and proofreading skills
Strong graphic design/layout ability; proficiency with design tools (e.g. Adobe Creative Suite, Canva, etc.)
Experience managing websites / content management systems and mobile apps
Social media management across key platforms
Organized, detail‑oriented, good multi‑tasker with solid time management skills
Strong communication and interpersonal skills
Preferred / Nice‑to‑Have
Experience in hospitality, club / membership organizations
Familiarity with printing, signage production, and vendor coordination
Photography & basic video capture/editing skills
Experience with event planning or promotions strategy development
Experience using project management / content calendar tools
Working Conditions
On‑site presence expected for many duties (events, content capture, signage, app/website coordination)
Some evenings, weekends, and holidays are required during event promo peaks or major club happenings
Managing multiple deliverables and deadlines concurrently
Standard schedule is Tuesday – Saturday unless otherwise specified.
Benefits Paid Time Off:
Paid time off will begin accruing after 90 days of employment and will accrue each pay period.
Time of Service Hours
Less than 1 Full Calendar Year Up to 60 hours
1st Full Calendar Year 80 Hours (10 days)
2nd Full Calendar Year 80 Hours (10 days)
3rd Full Calendar Year 96 Hours (12 days)
4th Full Calendar Year 104 Hours (13 days)
5th Full Calendar Year 120 Hours (15 days)
10th Full Calendar Year 160 Hours (20 days)
Holiday Pay:
Eligible for 7 Paid Holidays per year after 90 days of employment.
Group Benefits:
Eligible to participate in the group health insurance program upon 90 days of employment.
Medical – Cigna
Dental – Cigna
Vision – Unum
Flexible Spending Accounts
Short Term Disability – Unum (Club pays 100% of coverage)
Long Term Disability – Unum
Voluntary benefits such as Life Insurance, Critical Illness, Accident & Whole Life- Unum
401K Plan:
Available after 1 year. The club matches $0.75 for every $1.00 that you contribute up to 5% of your deferral. After 3 years, you are 100% fully vested for the matching contributions.
#J-18808-Ljbffr