Hicron
At Hicron , we are trusted advisors and IT experts specializing in SAP and custom software solutions. With years of experience on international markets, we support our clients by combining deep technological expertise with a strong business focus. To strengthen our Marketing team, we are currently looking for a Marketing Manager (m/f/d) who will play a key role in building marketing strategy in the DACH region and contributing to our business growth.
Opportunities we offer
A key position driving our brand and market presence in DACH region , while collaborating internationally Flat hierarchies and the chance to shape business strategy and market entry. Flexible work arrangements, including remote opportunities Opportunities for further professional development within an international team passionate about technology and innovation Engaging industry events, workshops, and personal growth programs Location flexibility within DACH region (Germany, Austria, Switzerland) / Remote (with possibility of international travel) Key responsibilities
Develop and implement an integrated marketing strategy tailored to the DACH market, ensuring alignment with global brand objectives and standards Plan, execute, and measure demand generation campaigns across digital and offline channels to drive new business leads Manage and expand our online presence (website, social media, SEO/SEA, content marketing) to position our SAP expertise internationally Create compelling content (whitepapers, case studies, newsletters, webinars, event materials) suited for a multicultural audience Collaborate closely with Sales, Business Development, and Consulting to optimize lead generation and conversion rates Monitor key marketing KPIs, handle budgeting, and report regularly to senior management Organize and manage regional and global events, including trade fairs, partner conferences, and customer workshops Foster relationships with SAP Marketing teams and partner agencies to ensure joint initiatives and co-branding Detect trends, analyze competitors internationally, and recommend innovative strategies University degree in Marketing, Business, Communications, or a related field Several years of B2B marketing experience, ideally in IT, software, or SAP consulting Proven track record in demand generation, lead funnel management, and performance-driven digital marketing Strategic thinker with strong hands‑on skills and adaptability to international contexts Proficiency in marketing automation, CRM platforms (e.g., HubSpot, Salesforce, SAP CRM), and digital advertising. Excellent communication skills in German (C2) and English (C1) ; other languages are a plus Structured, proactive approach and intercultural competence
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A key position driving our brand and market presence in DACH region , while collaborating internationally Flat hierarchies and the chance to shape business strategy and market entry. Flexible work arrangements, including remote opportunities Opportunities for further professional development within an international team passionate about technology and innovation Engaging industry events, workshops, and personal growth programs Location flexibility within DACH region (Germany, Austria, Switzerland) / Remote (with possibility of international travel) Key responsibilities
Develop and implement an integrated marketing strategy tailored to the DACH market, ensuring alignment with global brand objectives and standards Plan, execute, and measure demand generation campaigns across digital and offline channels to drive new business leads Manage and expand our online presence (website, social media, SEO/SEA, content marketing) to position our SAP expertise internationally Create compelling content (whitepapers, case studies, newsletters, webinars, event materials) suited for a multicultural audience Collaborate closely with Sales, Business Development, and Consulting to optimize lead generation and conversion rates Monitor key marketing KPIs, handle budgeting, and report regularly to senior management Organize and manage regional and global events, including trade fairs, partner conferences, and customer workshops Foster relationships with SAP Marketing teams and partner agencies to ensure joint initiatives and co-branding Detect trends, analyze competitors internationally, and recommend innovative strategies University degree in Marketing, Business, Communications, or a related field Several years of B2B marketing experience, ideally in IT, software, or SAP consulting Proven track record in demand generation, lead funnel management, and performance-driven digital marketing Strategic thinker with strong hands‑on skills and adaptability to international contexts Proficiency in marketing automation, CRM platforms (e.g., HubSpot, Salesforce, SAP CRM), and digital advertising. Excellent communication skills in German (C2) and English (C1) ; other languages are a plus Structured, proactive approach and intercultural competence
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