HICRON
Join to apply for the
Marketing Manager (SAP/IT)
role at
HICRON
At
Hicron , we are trusted advisors and IT experts specializing in SAP and custom software solutions. With years of experience on international markets, we support our clients by combining deep technological expertise with a strong business focus. To strengthen our Marketing team, we are currently looking for a
Marketing Manager (m/f/d)
who will play a key role in building marketing strategy in the DACH region and contributing to our business growth.
Opportunities we offer
A key position driving our brand and market presence in the
DACH region , while collaborating internationally
Flat hierarchies and the chance to shape business strategy and market entry.
Flexible work arrangements, including remote opportunities
Opportunities for further professional development within an international team passionate about technology and innovation
Engaging industry events, workshops, and personal growth programs
Location flexibility within DACH region (Germany, Austria, Switzerland) / Remote (with possibility of international travel)
Key responsibilities
Develop and implement an integrated marketing strategy tailored to the DACH market, ensuring alignment with global brand objectives and standards
Plan, execute, and measure demand generation campaigns across digital and offline channels to drive new business leads
Manage and expand our online presence (website, social media, SEO/SEA, content marketing) to position our SAP expertise internationally
Create compelling content (whitepapers, case studies, newsletters, webinars, event materials) suited for a multicultural audience
Collaborate closely with Sales, Business Development, and Consulting to optimize lead generation and conversion rates
Monitor key marketing KPIs, handle budgeting, and report regularly to senior management
Organize and manage regional and global events, including trade fairs, partner conferences, and customer workshops
Foster relationships with SAP Marketing teams and partner agencies to ensure joint initiatives and co-branding
Detect trends, analyze competitors internationally, and recommend innovative strategies
Qualifications
University degree in Marketing, Business, Communications, or a related field
Several years of B2B marketing experience, ideally in IT, software, or SAP consulting
Proven track record in demand generation, lead funnel management, and performance-driven digital marketing
Strategic thinker with strong hands‑on skills and adaptability to international contexts
Proficiency in marketing automation, CRM platforms (e.g., HubSpot, Salesforce, SAP CRM), and digital advertising
Excellent communication skills in
German (C2)
and
English (C1) ; other languages are a plus
Structured, proactive approach and intercultural competence
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing
Industries:
IT Services and IT Consulting
#J-18808-Ljbffr
Marketing Manager (SAP/IT)
role at
HICRON
At
Hicron , we are trusted advisors and IT experts specializing in SAP and custom software solutions. With years of experience on international markets, we support our clients by combining deep technological expertise with a strong business focus. To strengthen our Marketing team, we are currently looking for a
Marketing Manager (m/f/d)
who will play a key role in building marketing strategy in the DACH region and contributing to our business growth.
Opportunities we offer
A key position driving our brand and market presence in the
DACH region , while collaborating internationally
Flat hierarchies and the chance to shape business strategy and market entry.
Flexible work arrangements, including remote opportunities
Opportunities for further professional development within an international team passionate about technology and innovation
Engaging industry events, workshops, and personal growth programs
Location flexibility within DACH region (Germany, Austria, Switzerland) / Remote (with possibility of international travel)
Key responsibilities
Develop and implement an integrated marketing strategy tailored to the DACH market, ensuring alignment with global brand objectives and standards
Plan, execute, and measure demand generation campaigns across digital and offline channels to drive new business leads
Manage and expand our online presence (website, social media, SEO/SEA, content marketing) to position our SAP expertise internationally
Create compelling content (whitepapers, case studies, newsletters, webinars, event materials) suited for a multicultural audience
Collaborate closely with Sales, Business Development, and Consulting to optimize lead generation and conversion rates
Monitor key marketing KPIs, handle budgeting, and report regularly to senior management
Organize and manage regional and global events, including trade fairs, partner conferences, and customer workshops
Foster relationships with SAP Marketing teams and partner agencies to ensure joint initiatives and co-branding
Detect trends, analyze competitors internationally, and recommend innovative strategies
Qualifications
University degree in Marketing, Business, Communications, or a related field
Several years of B2B marketing experience, ideally in IT, software, or SAP consulting
Proven track record in demand generation, lead funnel management, and performance-driven digital marketing
Strategic thinker with strong hands‑on skills and adaptability to international contexts
Proficiency in marketing automation, CRM platforms (e.g., HubSpot, Salesforce, SAP CRM), and digital advertising
Excellent communication skills in
German (C2)
and
English (C1) ; other languages are a plus
Structured, proactive approach and intercultural competence
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing
Industries:
IT Services and IT Consulting
#J-18808-Ljbffr