Provision People is hiring: Social Media Specialist in Edison

Summary:

Our award-winning client is seeking a Social Media Specialist to join their team. Are you a Social Media Specialist with a passion for driving brand engagement and implementing innovative social media strategies? Join our team and collaborate with a prominent client in the home soft goods industry, playing a key role in expanding their online presence. We are currently seeking a dedicated individual to fill the position of Social Media Specialist.

Responsibilities:

• Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with the client's goals, focusing on growth and increased brand visibility within the home soft goods sector.
• Content Creation and Management: Create compelling and on-brand content for various social media platforms, ensuring consistency in messaging and imagery. Manage content calendars to maintain a vibrant online presence.
• Audience Engagement: Foster audience engagement through timely and meaningful interactions, responses, and community management. Cultivate a positive brand image through effective communication.
• Performance Analysis: Utilize data-driven insights to analyze social media performance, track key metrics, and make informed decisions to optimize strategy and maximize impact.
• Trend Monitoring: Stay abreast of the latest social media trends, tools, and best practices. Integrate emerging trends into the strategy to keep the brand at the forefront of industry conversations.
• Paid Advertising Campaigns: Conceptualize, launch, and manage paid social media advertising campaigns to enhance reach, engagement, and conversion. Monitor campaign performance and adjust strategies as needed.

Required Qualifications:

• Proven experience as a Social Media Specialist, preferably within the home soft goods industry.
• Strong content creation and management skills with a keen eye for brand consistency.
• Analytical mindset with the ability to interpret social media metrics and draw actionable insights.
• Familiarity with the latest social media trends and a commitment to staying updated in a rapidly evolving digital landscape.
• Experience in planning and executing paid social media advertising campaigns to drive business objectives.