Media Specialist II Job at San Bernardino County in San Bernardino

Overview We offer a competitive salary with step/pay increases every six months of approximately 2.5% up to top salary step. Future Salary Increase 3.0% Effective February 2026* San Bernardino County is recruiting to fill Media Specialist II vacancies for multiple positions throughout the county. There is an immediate vacancy in the County Administrative Office (CAO). The incumbent hired for the CAO will assist in upholding the County’s brand and visual identity across all communications and is responsible for reviewing, approving, and refining marketing and design materials to ensure consistency with County branding, high design standards, and ADA compliance. The ideal candidate for the CAO vacancy will have a strong background in graphic design, along with experience in marketing, visual communications, and social media strategy. This role supports the County’s outreach and marketing efforts by developing creative content, managing digital and social media presence, and collaborating with internal teams to produce professional, engaging materials that represent the County’s values and programs. In other County departments, Media Specialists typically develop, implement and advise management regarding public relations and marketing programs. Incumbents write and distribute informational and educational materials; promote, publicize, and occasionally participate in events, activities and educational and outreach programs; develop and maintain social media content; research and analyze information to develop written documentation, reports, graphs and press releases; prepare marketing analysis and business marketing plans; schedule commercial television and radio airtime, and printed ad space; and may supervise a small staff in the preparation and dissemination of information. The list established from this recruitment may be used to fill the current vacancies and any future vacancies as they occur throughout the county. Key Responsibilities Review and approve design and marketing collateral for adherence to County brand standards, design quality, and ADA compliance. Provide guidance and feedback to ensure all materials meet the County’s professional and visual identity standards. Collaborate with designers and content creators to refine layouts, messaging, and presentation before release. Develop engaging written and visual content for marketing, outreach, and social media platforms. Manage and update social media accounts to promote County programs, campaigns, and initiatives. Monitor online engagement and identify opportunities to strengthen public awareness and community connection. Assist in planning and executing multimedia marketing campaigns that promote County initiatives, events, and public programs. Ensure campaign materials are aligned with County brand strategy and messaging priorities. Support public relations and outreach activities, including media coordination and content preparation. Track and analyze the effectiveness of marketing and web content using analytics tools. Prepare reports and recommendations to improve reach and engagement across platforms. Partner with internal teams, including communications, marketing, and public information staff, to maintain consistent messaging across all platforms. Gather and share stories, visuals, and project updates that highlight County programs and achievements. Qualifications A Bachelor's degree in English, Communications, Journalism, Marketing, Public Relations, Mass Communications, Graphic Design, or another closely related field. Three (3) years of progressively responsible experience in two (2) or more of the following areas: Graphic design and visual communication, including creation, review, or approval of marketing and outreach materials for print and digital use. Brand management or design compliance, ensuring consistency with organizational identity and accessibility standards. Marketing or campaign coordination, including planning and supporting outreach initiatives or promotional programs. Social media strategy and management, including developing, posting, and monitoring content for a business, government agency, or organization. Strong knowledge of design principles, marketing communication practices, and the ability to maintain a consistent and professional brand presence across multiple platforms. Experience with Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, etc.) or similar professional design software. Demonstrated ability to collaborate with cross‑functional teams to support Countywide marketing initiatives and outreach campaigns. Experience reviewing and refining visual materials to maintain consistency, quality, and professional presentation across all platforms. Strong understanding of visual communication, layout, typography, and brand management principles. Ability to present information verbally to audiences of varying sizes. Ability to capture high‑resolution photographs at a variety of events. ADA compliance knowledge and training are highly desired. Benefits Excellent benefits. For job‑specific benefits, refer to Summary of Benefits and Memoranda of Understanding (MOU). Salary increases are contingent upon Property Related Revenue and or statewide Proposition 172 Sales Tax Collections performance. Conditions of Employment Background investigation, including fingerprinting, and verification of employment history and education. Travel throughout the County is required; employees may be required to use personal vehicles. A valid California Class C driver’s license and proof of automobile liability insurance are required at the time of hire. Shift work may include evenings, weekends, and on‑call duties. Sponsorship: The County is not able to consider candidates requiring visa sponsorship at the time of application or in the future. Application Procedure Please complete and submit the online employment application and supplemental questionnaire by 5:00 pm, Friday, November 21, 2025. All required materials must be submitted prior to this deadline. Thank you for your interest. Equal Employment Opportunity San Bernardino County is an Equal Employment Opportunity and Americans with Disabilities Act compliant employer, dedicated to ensuring equal employment opportunities for all employees and applicants. ADA Accommodation If you have a disability and need accommodations during the testing process, submit the Special Testing Accommodations Request Form within one week of the recruitment filing deadline. Veterans’ Preference Eligible veterans and their spouses or widows/widowers who are not current County employees may receive additional Veterans' Preference points. For details and instructions on requesting these points, refer to the Veterans' Preference Policy. * Salary increases contingent upon Property Related Revenue and/or statewide Proposition 172 Sales Tax Collections performance. #J-18808-Ljbffr