Western Alliance Bank
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Digital Marketing Manager
role at
Western Alliance Bank
What You’ll Do
The Digital Marketing Manager will lead and execute the marketing automation strategy for Western Alliance Bank and its divisions. They will shape the email marketing strategy and technology roadmap, collaborate with stakeholders to determine how the database marketing platforms add value, and work closely with vendors, agencies, and third‑party consultants to evaluate campaign and technology enhancements that build loyalty, increase share of wallet, and support relationship‑based business lines.
Build and deploy email campaigns, including personalization and dynamic content across promotional emails, customer journeys, and direct channels such as push notifications and in‑app messages.
Take ownership of campaign execution via Dynamics; identify A/B testing opportunities to optimize conversion rates and use customer data to personalize email campaigns.
Identify and manage target email audiences, prioritize campaign calendars, and maintain CRM database health.
Maintain documentation and processes related to email and user data, and configure systems to manage data integrity across MarTech applications.
Measure key performance indicators (KPIs) and leading metrics, build reports, conduct analysis to assess and communicate performance to internal stakeholders.
Stay up‑to‑date with digital marketing trends and pilot new tactics to maximize the impact and achieve business objectives.
Supervise employees; perform supervisory tasks such as performance appraisals, disciplinary actions, interviewing candidates for employment, developing work schedules, and providing necessary training and coaching.
What You’ll Need
High School Diploma or equivalent required; Bachelor’s degree in related field preferred.
8+ years of related experience in marketing and communications or similar field.
Proficient in email marketing platforms such as Microsoft Dynamics.
Knowledge of HTML, CSS and e‑mail best practices.
Ability to work strategically and tactically in a hands‑on/executional capacity.
Self‑motivated and independent, with the ability to influence others without direct control.
Courage to take initiative, pilot and evaluate new program types.
Experience using data and metrics to determine key insights to drive improvements.
Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
Occasional travel required.
Previous leadership experience preferred.
Advanced knowledge of marketing processes including but not limited to creative work, print and multi‑media, vendors, ad agencies, sales management training, etc.
Advanced computer skills (Microsoft Office including MS Project Manager, desktop publishing, etc.).
Advanced speaking and writing communication skills.
Benefits You’ll Love
We offer all the important things you’d want — competitively paid salaries, an ownership stake, medical and dental insurance, time off, a 401k matching program, tuition assistance, an employee volunteer program, and a wellness program. You’ll also have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands‑on experience to grow your career!
About The Company
Western Alliance Bank is a wholly‑owned subsidiary of Western Alliance Bancorporation. Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
© Western Alliance Bancorporation
#J-18808-Ljbffr
Digital Marketing Manager
role at
Western Alliance Bank
What You’ll Do
The Digital Marketing Manager will lead and execute the marketing automation strategy for Western Alliance Bank and its divisions. They will shape the email marketing strategy and technology roadmap, collaborate with stakeholders to determine how the database marketing platforms add value, and work closely with vendors, agencies, and third‑party consultants to evaluate campaign and technology enhancements that build loyalty, increase share of wallet, and support relationship‑based business lines.
Build and deploy email campaigns, including personalization and dynamic content across promotional emails, customer journeys, and direct channels such as push notifications and in‑app messages.
Take ownership of campaign execution via Dynamics; identify A/B testing opportunities to optimize conversion rates and use customer data to personalize email campaigns.
Identify and manage target email audiences, prioritize campaign calendars, and maintain CRM database health.
Maintain documentation and processes related to email and user data, and configure systems to manage data integrity across MarTech applications.
Measure key performance indicators (KPIs) and leading metrics, build reports, conduct analysis to assess and communicate performance to internal stakeholders.
Stay up‑to‑date with digital marketing trends and pilot new tactics to maximize the impact and achieve business objectives.
Supervise employees; perform supervisory tasks such as performance appraisals, disciplinary actions, interviewing candidates for employment, developing work schedules, and providing necessary training and coaching.
What You’ll Need
High School Diploma or equivalent required; Bachelor’s degree in related field preferred.
8+ years of related experience in marketing and communications or similar field.
Proficient in email marketing platforms such as Microsoft Dynamics.
Knowledge of HTML, CSS and e‑mail best practices.
Ability to work strategically and tactically in a hands‑on/executional capacity.
Self‑motivated and independent, with the ability to influence others without direct control.
Courage to take initiative, pilot and evaluate new program types.
Experience using data and metrics to determine key insights to drive improvements.
Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
Occasional travel required.
Previous leadership experience preferred.
Advanced knowledge of marketing processes including but not limited to creative work, print and multi‑media, vendors, ad agencies, sales management training, etc.
Advanced computer skills (Microsoft Office including MS Project Manager, desktop publishing, etc.).
Advanced speaking and writing communication skills.
Benefits You’ll Love
We offer all the important things you’d want — competitively paid salaries, an ownership stake, medical and dental insurance, time off, a 401k matching program, tuition assistance, an employee volunteer program, and a wellness program. You’ll also have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands‑on experience to grow your career!
About The Company
Western Alliance Bank is a wholly‑owned subsidiary of Western Alliance Bancorporation. Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
© Western Alliance Bancorporation
#J-18808-Ljbffr