Garan, Incorporated
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Position Overview:
We are looking for an experienced graphic designer to join our marketing team. This is a key position within the marketing department requiring a talented creative professional to support our brands across many touchpoints. You’ll collaborate closely with consumer and digital marketing professionals to bring our brand and product marketing to life across physical and digital media. We seek someone with big-picture ideas and an ability to roll-up their sleeves and execute at any level.
This role reports into the Marketing Brand Creative Director.
Responsibilities:
Collaborate with the marketing team to concept and create consumer facing, B2B, and internal assets to support business and marketing objectives.
Lead the timely creation and delivery of assets across a variety of channels
Digital assets: email, organic social media, paid social and digital ads, banner ads, digital billboards/out of home
Print assets: Print ads, packaging, direct mail/postcards, flyers, lookbooks/catalogs, billboards/out of home, step and repeats, event/activation collateral
Presentation assets: PowerPoint and other presentations
Retail store assets: Store signage, other in-store collateral
Create or manage freelancers to create video assets:
Sizzle reels, video ads, social media video edits, b-roll website videos
Light animation skills needed. Manage motion for digital ads and video. Manage freelancers on more extensive After Effects/motion graphics as needed
AI creative: Experiment with AI tools to create digital assets. Constantly challenge yourself to explore how AI can enhance creative, drive efficiency and cost-effective production
Support photography team, help with post-production process including mark ups, minor retouching, color correction, AI photography extensions
Manage brand guidelines. Ensure brand consistency across touchpoints and efforts. Lead brand identity evolutions when needed. Lead brand identity creation for new ventures. Steward brand identity overall and keep the company’s stable of brands relevant and strong
Develop and maintain an asset library to ensure brand consistency and creative organization. Use naming conventions to organize assets
Be open to data-driven feedback and creative optimizations to drive KPIs
Ensure creative is wholesome and appropriate for the kids & family space. Adhere to safety guidelines and high standards of excellence & compliance in all creative expressions
Qualifications:
Position is hybrid, in NYC office at least 3-4X a week.
7-10+ years of experience working at an agency or as an in-house creative.
Must have creative experience in retail.
Omnichannel experience is needed. Must have creative experience working with or for a direct-to-consumer brand or for ecommerce.
Experience in the kids and family space a plus.
Must have experience creating for both brand and performance marketing efforts/channels.
Ability to multi-task and work on more than one brand at once.
Ability to work across both print and digital media. Experience creating for both traditional and new platforms, channels, or audiences with a solid understanding of connecting the dots across the consumer experience – ecommerce, digital, social and in-store.
Able to adapt quickly and drive impact in a fast-paced environment.
Expert in Adobe Creative Suite: Photoshop, InDesign, Illustrator.
Must be able to design in Figma for website design work in collaboration with digital agencies and teams, and build email creative
Experience with PowerPoint for presentation design a plus.
Garan, Inc.
Founded in 1941, Garan Incorporated is one of the nation’s leading manufacturers of apparel. Based in New York City with manufacturing headquarters in Starkville, Mississippi, and operations worldwide, Garan is a wholly owned subsidiary of Berkshire Hathaway.
Garan, Inc. is best known for Garanimals, the original mix + match clothing brand for babies and toddlers. Established in 1972, families continue to love and trust our adorable, affordable, durable clothing. Garan is expert in creating, launching and managing brands. Our recently launched easy-peasy brand offers delightfully soft, sustainable childrenswear made with our planet in mind. In addition, the company has created and launched brands such as Color Mix by Crayola, Little Snoopy and more.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Design
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
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Position Overview:
We are looking for an experienced graphic designer to join our marketing team. This is a key position within the marketing department requiring a talented creative professional to support our brands across many touchpoints. You’ll collaborate closely with consumer and digital marketing professionals to bring our brand and product marketing to life across physical and digital media. We seek someone with big-picture ideas and an ability to roll-up their sleeves and execute at any level.
This role reports into the Marketing Brand Creative Director.
Responsibilities:
Collaborate with the marketing team to concept and create consumer facing, B2B, and internal assets to support business and marketing objectives.
Lead the timely creation and delivery of assets across a variety of channels
Digital assets: email, organic social media, paid social and digital ads, banner ads, digital billboards/out of home
Print assets: Print ads, packaging, direct mail/postcards, flyers, lookbooks/catalogs, billboards/out of home, step and repeats, event/activation collateral
Presentation assets: PowerPoint and other presentations
Retail store assets: Store signage, other in-store collateral
Create or manage freelancers to create video assets:
Sizzle reels, video ads, social media video edits, b-roll website videos
Light animation skills needed. Manage motion for digital ads and video. Manage freelancers on more extensive After Effects/motion graphics as needed
AI creative: Experiment with AI tools to create digital assets. Constantly challenge yourself to explore how AI can enhance creative, drive efficiency and cost-effective production
Support photography team, help with post-production process including mark ups, minor retouching, color correction, AI photography extensions
Manage brand guidelines. Ensure brand consistency across touchpoints and efforts. Lead brand identity evolutions when needed. Lead brand identity creation for new ventures. Steward brand identity overall and keep the company’s stable of brands relevant and strong
Develop and maintain an asset library to ensure brand consistency and creative organization. Use naming conventions to organize assets
Be open to data-driven feedback and creative optimizations to drive KPIs
Ensure creative is wholesome and appropriate for the kids & family space. Adhere to safety guidelines and high standards of excellence & compliance in all creative expressions
Qualifications:
Position is hybrid, in NYC office at least 3-4X a week.
7-10+ years of experience working at an agency or as an in-house creative.
Must have creative experience in retail.
Omnichannel experience is needed. Must have creative experience working with or for a direct-to-consumer brand or for ecommerce.
Experience in the kids and family space a plus.
Must have experience creating for both brand and performance marketing efforts/channels.
Ability to multi-task and work on more than one brand at once.
Ability to work across both print and digital media. Experience creating for both traditional and new platforms, channels, or audiences with a solid understanding of connecting the dots across the consumer experience – ecommerce, digital, social and in-store.
Able to adapt quickly and drive impact in a fast-paced environment.
Expert in Adobe Creative Suite: Photoshop, InDesign, Illustrator.
Must be able to design in Figma for website design work in collaboration with digital agencies and teams, and build email creative
Experience with PowerPoint for presentation design a plus.
Garan, Inc.
Founded in 1941, Garan Incorporated is one of the nation’s leading manufacturers of apparel. Based in New York City with manufacturing headquarters in Starkville, Mississippi, and operations worldwide, Garan is a wholly owned subsidiary of Berkshire Hathaway.
Garan, Inc. is best known for Garanimals, the original mix + match clothing brand for babies and toddlers. Established in 1972, families continue to love and trust our adorable, affordable, durable clothing. Garan is expert in creating, launching and managing brands. Our recently launched easy-peasy brand offers delightfully soft, sustainable childrenswear made with our planet in mind. In addition, the company has created and launched brands such as Color Mix by Crayola, Little Snoopy and more.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Design
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
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