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Belt Power LLC

Marketing Role

Belt Power LLC, Lansing, Michigan, United States

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We are looking for a Marketing Intern or Part-Time Employee. We will offer flexible hours to be compatible with school schedules, and this is a position with full-time career potential.

Company Overview: Belt Power LLC is the nation’s leading full service distributor and fabricator specializing in the fulfillment of conveyor system requirements for the processing, manufacturing, and material handling industry. We place an emphasis on providing quality, value added components; as well as local service capabilities to support our customers’ needs. Our product line ranges from all types of conveyor belting, conveying equipment and components, belting accessories, hose and fitting products, plastics, gasket, and power transmission products.

Job Summary: As a Marketing Intern at Belt Power, you’ll own one flagship project that you can point to as resume-worthy work—whether it’s launching a campaign, building a content engine, or setting up analytics systems. During your internship, you’ll also rotate through 1–2 lighter projects to gain broader marketing exposure.

Flagship Tracks:

Local Demand Gen (Branch Saturation)

Build and optimize local Google Business Profiles.

Create one landing page per branch with localized proof and strong “Request a Quote” CTAs.

Launch geofenced Search/Local ad with clean UTMs and weekly learning reviews.

Set up a simple attribution dashboard to track calls and form conversions.

Draft 3-5 evergreen content pieces (sort case snapshots, FAQ explainers, buyer’s guide snippets).

Repurpose into LinkedIn posts, sales one-pagers, and website copy.

Build a content calendar and publishing cadence with sales representative input.

Brand-Voice AI Agent + Social System

Train an AI assistant on approved brand voice, tone, and FAQs.

Draft a social strategy, topic map, and 30-day calendar, coordinate approvals.

Ship weekly post bundles and track engagement-to-lead proxy metrics.

Email Templates & Lifecycle

Build a send calendar, define UTMs, and run subject line/CTA A-B tests.

Report deliverability and response metrics; recommend optimizations.

Build and execute a lifecycle campaign playbook.

Ship weekly increments of your flagship project and document results.

Write clean, concise copy; review with sales; publish and track using UTMs/GA4.

Propose and execute one A/B test at a time (subject lines, CTAs, headlines, or form tweaks).

Share weekly “What we learned” updates with clear next steps.

Support 1–2 lighter projects outside your flagship track for broader exposure.

Respect, protect, support, company culture.

Observe all prescribed safety rules and regulations.

Required to wear Personal Protection Equipment (PPE)

Always represent Belt Power in a professional manner

Requirements:

Junior or senior in Marketing (or related field) with strong interest in digital strategy and analytics.

Excellent writing skills with attention to clarity and detail.

Basic understanding of sales and customer service principles.

Organized, resourceful, and able to learn tools quickly (Google Workspace, GA4, UTMs).

Familiarity with digital marketing tools and platforms.

Availability for 15–20 hours/week in a U.S. time zone.

HubSpot or Salesforce basics

Light HTML/CSS or Canva skills

Comfort experimenting with AI-powered marketing tools

Desired Characteristics:

Ability and desire to quickly learn new processes and systems.

Reliability, integrity, accuracy, teamwork, positive attitude, organized, intelligent, proactive, and adaptable.

Must be able to pass a drug and background screen.

Physical Demands:

Must be able to lift up to 15 pounds and will require manual dexterity and strength in arms.

Must be able to access and navigate each department at the organization’s facilities.

Prolonged periods sitting at a desk and working on a computer.

Position Type and Expected Hours of Work: We will offer flexible hours to be compatible with school schedules, and this is a position with full-time career potential. Availability for 15–20 hours/week in a U.S. time zone.

Seniority level

Internship

Employment type

Part-time

Industries

Automation Machinery Manufacturing

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