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The University of Texas at Austin

Brand and Design Lead

The University of Texas at Austin, Campus, Illinois, us, 60920

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Brand and Design Lead Location: UT MAIN CAMPUS

Salary: $80,000

Purpose Reporting to the Assistant Director of Marketing and Communications, the Brand and Design Lead sets the creative vision and leads the design production process for the graphics team. This role collaborates closely with various Marketing and Communications team members to achieve strategic goals that further the mission of Texas Global and The University of Texas at Austin. As the creative leader of the graphics team, the lead analyzes, plans, ideates, problem‑solves, and directs the creation and production of all multimedia materials, including print, digital, and video.

Responsibilities: Creative Strategy & Direction

Drive the creative direction and design execution of Texas Global’s visual communications, fostering a research‑driven, audience‑centered, problem‑solving design process aligned with the University’s global mission and strategic goals.

Partner with leadership, colleagues, and stakeholders to develop an annual plan for priority creative projects, including print, digital, promotional, video, and environmental design.

Clarify project objectives, develop creative briefs, analyze potential design solutions, offer strategic recommendations on methods and media, and present concepts clearly.

Research and assess emerging design trends, technologies, and higher education marketing strategies to guide decision‑making, enhance storytelling, and continuously improve visual communications.

Design Project & Production Management

Direct the complete creative production process, from concept to delivery, ensuring projects are completed on time, on brand, within budget, and aligned with strategic goals.

Manage multiple, concurrent design projects, including print publications, marketing campaigns, event signage, environmental graphics, presentations, annual reports, microsites, email newsletters, photography and video production, and social media content.

Utilizing Asana, organize project assignments, workflows, deadlines, and team performance, maintaining high creative standards while fostering accountability and adaptability.

Oversee the procurement, licensing, and inventory management of marketing supplies, branded merchandise, photography, templates, and digital design resources.

Manage collaborative relationships with internal and external vendors, photographers, videographers, and printers, ensuring high‑quality, brand‑aligned outcomes across platforms and formats.

Communicate proactively and effectively during each stage of the design and production process, ensuring stakeholders are informed and that projects are on schedule.

Supervisory Responsibilities

Supervise, mentor, and provide art direction to a multidisciplinary team of a full‑time graphic designer, student workers, and contractors, cultivating a collaborative, innovative, and creative environment.

Oversee processes to ensure quality deliverables and the strong performance and development of the team.

Brand Stewardship

Champion the UT Austin and Texas Global brand as the lead advocate and innovator of the team’s visual identity, developing and maintaining brand guidelines, templates, and logos for Texas Global and its nine units.

Provide strategic brand consultation, creative guidance, and best practice recommendations to Texas Global staff, campus partners, and external vendors, ensuring consistency and excellence across all media.

Direct brand education initiatives, offering training, resources, and feedback to stakeholders across Texas Global.

Advocate for accessible and user‑centered design principles in all visual communications.

Required Qualifications Bachelor's degree in art, design, or communications field. Seven years of progressive experience in graphic design, art direction, and/or creative team management. The ideal candidate will be a strategic, organized leader with a demonstrated ability to manage multiple projects, prioritize competing deadlines, work within budget constraints, and lead a multidisciplinary creative team. Experience mentoring and supervising junior designers, student employees, or interns is essential, as is a strong background in accessible, user‑centered design practices. The position requires advanced proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign, as well as strong skills in Microsoft PowerPoint, Word, and WordPress. Candidates should have a working knowledge of basic HTML and a strong background in front‑end web design, including creating responsive, compliant, and accessible web pages and interactive digital experiences, and the ability to incorporate photography, video, and animation into digital designs. Advanced understanding of print design, simple animation, interaction design, current industry trends, and the ability to direct photo and video development and production processes. The role demands excellent presentation, communication, and interpersonal skills, a keen aesthetic sensibility, and the flexibility and problem‑solving skills to adapt to evolving visual storytelling tools, print production processes, and new creative methods. An equivalent combination of relevant education and experience may be substituted as appropriate.

Preferred Qualifications Ten or more years of experience in graphic design, art direction, and/or creative management. Advanced knowledge of production methods for promotional items, as well as digital and offset printing processes. Familiarity with project management and content tools such as Canva, Asana, and BrightSign software is preferred. Project management certification or training. Additional experience in photography and videography is a plus, as is prior international experience gained through studying, working, or living abroad.

Working Conditions Work in a shared office environment. Work around standard office conditions. This position is located in Austin, Texas.

Required Materials

Resume/CV

3 work references with their contact information; at least one reference should be from a supervisor

Letter of interest

Equal Opportunity Employer The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Employment Eligibility Verification If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

E-Verify The University of Texas at Austin uses E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following: Right to Work Poster (English); Right to Work Poster (Spanish); Right to Work Poster (English).

Compliance Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031. The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.

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