Everestsearchpartners
SUMMARY - Everest client seeks a Manager Digital Marketing Analytics to bridge Finance and Marketing and guide data‑driven decision‑making. This role will identify and track marketing trends, analyze performance across digital channels, and support strategy development for a rapidly expanding digital ecosystem. Ideal candidates bring strong digital expertise, sharp analytical capabilities, and the ability to translate insights into actionable recommendations. This hybrid role requires three in‑office days per week and residency in the DFW area.
JOB RESPONSIBILITIES
Track, analyze, and report on marketing metrics across digital channels (loyalty, CRM, email, SMS, website, social, paid media).
Identify key data sources, consolidate data assets, and extract insights on web activity, customer behavior, and digital marketing performance.
Measure campaigns against KPIs, diagnose performance gaps, and provide clear, actionable recommendations.
Conduct testing and user‑behavior analysis to enhance customer experience and improve conversion rates.
Partner with Marketing and Finance to align revenue strategies, optimize measurement methods, project topline contribution, and support Ad Fund forecasting and spend.
Build dashboards, data visualizations, and reporting for stakeholders at all levels.
Develop guidance and documentation to support consistent, best‑practice digital marketing execution.
Monitor and interpret marketing and digital media trends to inform ongoing strategy.
Collaborate with cross‑functional partners and leadership as the in‑house measurement expert.
EDUCATION & EXPERIENCE
Bachelor’s degree in Finance, Business Analytics, Statistics, or related field; MBA preferred.
5–7+ years of relevant experience.
Restaurant or retail industry background preferred.
Extensive knowledge of digital marketing best practices and campaign design across social and display platforms.
Proficiency with analytical tools and SQL; experience with Snowflake, Google Analytics, and Tableau.
Deep understanding of customer and marketing datasets.
Strong data modeling skills.
Budget management experience a plus.
Experience in high‑growth, fast‑scaling organizations preferred.
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JOB RESPONSIBILITIES
Track, analyze, and report on marketing metrics across digital channels (loyalty, CRM, email, SMS, website, social, paid media).
Identify key data sources, consolidate data assets, and extract insights on web activity, customer behavior, and digital marketing performance.
Measure campaigns against KPIs, diagnose performance gaps, and provide clear, actionable recommendations.
Conduct testing and user‑behavior analysis to enhance customer experience and improve conversion rates.
Partner with Marketing and Finance to align revenue strategies, optimize measurement methods, project topline contribution, and support Ad Fund forecasting and spend.
Build dashboards, data visualizations, and reporting for stakeholders at all levels.
Develop guidance and documentation to support consistent, best‑practice digital marketing execution.
Monitor and interpret marketing and digital media trends to inform ongoing strategy.
Collaborate with cross‑functional partners and leadership as the in‑house measurement expert.
EDUCATION & EXPERIENCE
Bachelor’s degree in Finance, Business Analytics, Statistics, or related field; MBA preferred.
5–7+ years of relevant experience.
Restaurant or retail industry background preferred.
Extensive knowledge of digital marketing best practices and campaign design across social and display platforms.
Proficiency with analytical tools and SQL; experience with Snowflake, Google Analytics, and Tableau.
Deep understanding of customer and marketing datasets.
Strong data modeling skills.
Budget management experience a plus.
Experience in high‑growth, fast‑scaling organizations preferred.
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