eCommerce Manager- Luxury Fashion Job at 24 Seven Talent in New York
24 Seven Talent, New York, NY, US, 10261
Client Overview: Our client is a luxury apparel and lifestyle brand known for its modern tailoring, high-quality craftsmanship, and elevated approach to classic menswear.
**This role is 5 days onsite in NYC.
**You must have experience managing a fashion or luxury e-commerce site (Shopify Plus strongly preferred).
Role Overview: The E-Commerce Manager is the engine behind our client’s Shopify-powered storefront, responsible for day-to-day site operations, cross-channel inventory accuracy, and a customer journey that feels as bespoke as our tailoring. Working hand-in-hand with merchandising, marketing, planning, international partners and store teams, you’ll turn digital touchpoints into revenue while keeping the brand’s luxury standards front-and-center.
E-Commerce Manager Responsibilities:
- Liaise with our development partner (XY) to keep the site fast, secure, and bug-free.
- Perform daily site QA—checking navigation, product pages, checkout, and mobile responsiveness.
- Run A/B tests and recommend UX enhancements to improve conversion rate and average order value.
- Monitor real-time inventory feeds between Shopify, ERP, and POS systems; reconcile discrepancies.
- Partner with Planning to time new-season drops, restocks, and end-of-season markdowns.
- Arrange collections, product hierarchy, and homepage storytelling to spotlight key fabrics, trends, and bestsellers.
- Uphold brand-approved photography, copy, and packaging guidelines so every unboxing feels premium.
- Define e-commerce service SLAs (response times, returns windows, packaging cues) and train store GMs and Customer Care on execution.
- Own the returns and exchange flow—self-service portal, refunds, and root-cause analysis to reduce churn.
- Track daily/weekly KPIs (traffic, CVR, AOV, RMA rate, CLV) and surface insights to leadership.
- Troubleshoot data or integration hiccups with internal IT and external developers.
- Align site calendars with Marketing and Creative for product launches, email drops, and social campaigns.
- Coordinate with PR on landing pages for editorial features, capsule collections, and influencer activations.
- Manage agency partners on SEO technical audits, keyword strategy, and on-page optimization.
- Supply landing-page assets and product feeds for SEM, paid social, and retargeting campaigns.
- Manage the development of clear and compelling product copy for each new season, including accurate item names, detailed color descriptions, and persuasive product descriptions.
- Collaborate with merchandising and design teams to ensure all copy aligns with brand voice, seasonal themes, and marketing objectives.
- Review, edit, and finalize all product copy to ensure accuracy, consistency, and SEO best practices for optimal online performance.
- Plan, organize, and execute e-commerce photo shoots to deliver high-quality product imagery that meets brand standards.
- Serve as the primary liaison with the photography team and creative directors, providing shot lists.
- Develop and maintain a comprehensive marketing calendar that integrates email newsletters, social media campaigns, and other digital initiatives.
- Collaborate with the marketing team to conceptualize engaging content themes and promotional strategies, ensuring alignment with seasonal product priorities.
E-Commerce Manager Qualifications:
- 5+ years managing a fashion or luxury e-commerce site (Shopify Plus strongly preferred).
- Deep understanding of order-management systems, 3PL or store-fulfillment workflows, and reverse logistics.
- Proficiency with Google Analytics (GA4), Shopify analytics, Excel/Google Sheets, and basic HTML/CSS.
- Proven record of boosting conversion rates and lowering return rates through data-driven decisions.
- Excellent project-management, communication, and cross-department collaboration skills.
- Hands-on experience executing SEO/SEM tactics and email-marketing calendars.