Kraft Heinz
Sr. Brand Manager, Brand Communications - Capri Sun
Kraft Heinz, Chicago, Illinois, United States, 60290
Sr. Brand Manager, Brand Communications - Capri Sun
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co‑headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore‑Ida, Kool‑Aid, Jell‑O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision to sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger and are committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities.
Our Culture of Ownership, Meritocracy & Collaboration: We empower our people at every level – from entry‑level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – and to lead with humility and drive outstanding performance at every level.
Position Summary
Marketing is at the core of our world and at the heart of where we make our decisions. As a Senior Brand Manager you will be at the center for some of the biggest decisions we make, leading communications for an iconic brand and inspiring the full team to think outside the box and tackle big cultural conversations.
Own breakthrough communications that will build brand equity and drive long‑term growth for the business
Own end‑to‑end creative strategy for Capri Sun
Own creative brief for external collaborators, including the business problem to be solved
Owner of feedback and discussion with lead agency
Think strategically and holistically across full marketing mix, with specific focus on brand KPIs
Build research framework for creative development in concert with Insights team
Influence and collaborate with category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas and activations from concept to reality
Own internal selling of brand communications strategy to business and organizational leadership, ensuring their commitment to the plan and future of the business
Influence agency partners to bring best‑in‑class ideas to life for the brand, and prioritize their time and resources for Capri Sun
Deliver creative strategies on budget and on time while striving to do the best thing for the marketing mix return for the business
Manage Brand Communications Sr. Analyst and inspire and influence other members of the Hydration cross‑functional team
Experience building/refreshing brand foundations including establishing brand aspiration, honing in on ownable positioning, defining consumer target and consumer jobs to be done
Prior experience leading IAT teams and collaborating with creative agencies through campaign development on time and within budget
Proven ability to think big picture / define the destination, complemented with the willingness and ability to work in the details
Track record of ruthlessly prioritizing, operating with agility, problem solving, building strong relationships cross‑functionally, and aligning stakeholders
New Hire Base Salary Range
$137,400.00 – $171,700.00
Bonus
This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents.
Benefits
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing
We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well‑being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example
Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore‑Ida, Kool‑Aid, Jell‑O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision to sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger and are committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities.
Our Culture of Ownership, Meritocracy & Collaboration: We empower our people at every level – from entry‑level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – and to lead with humility and drive outstanding performance at every level.
Position Summary
Marketing is at the core of our world and at the heart of where we make our decisions. As a Senior Brand Manager you will be at the center for some of the biggest decisions we make, leading communications for an iconic brand and inspiring the full team to think outside the box and tackle big cultural conversations.
Own breakthrough communications that will build brand equity and drive long‑term growth for the business
Own end‑to‑end creative strategy for Capri Sun
Own creative brief for external collaborators, including the business problem to be solved
Owner of feedback and discussion with lead agency
Think strategically and holistically across full marketing mix, with specific focus on brand KPIs
Build research framework for creative development in concert with Insights team
Influence and collaborate with category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas and activations from concept to reality
Own internal selling of brand communications strategy to business and organizational leadership, ensuring their commitment to the plan and future of the business
Influence agency partners to bring best‑in‑class ideas to life for the brand, and prioritize their time and resources for Capri Sun
Deliver creative strategies on budget and on time while striving to do the best thing for the marketing mix return for the business
Manage Brand Communications Sr. Analyst and inspire and influence other members of the Hydration cross‑functional team
Experience building/refreshing brand foundations including establishing brand aspiration, honing in on ownable positioning, defining consumer target and consumer jobs to be done
Prior experience leading IAT teams and collaborating with creative agencies through campaign development on time and within budget
Proven ability to think big picture / define the destination, complemented with the willingness and ability to work in the details
Track record of ruthlessly prioritizing, operating with agility, problem solving, building strong relationships cross‑functionally, and aligning stakeholders
New Hire Base Salary Range
$137,400.00 – $171,700.00
Bonus
This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents.
Benefits
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing
We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well‑being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example
Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
#J-18808-Ljbffr